Acer social media workshop deck compressed 16.11.10x

Alive social media workshop

16.11.2010

Workshop agenda

Alive overviewAlive overview

Acer audience and social media Acer audience and social media

Social tactics brainstorm Social tactics brainstorm

PrioritisationPrioritisation

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1hr 10

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1hr 10

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Workshop agenda





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1hr 10

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20 mins20 mins

Breaking down barriers

between people &

technology

Natural discovery

Favourites at your

fingertips

Everything you love in one place

Always something

new

Entertainment everywhere

Peace of mind

Starting point


between people &

technology

Natural discovery

Favourites at your

fingertips


Always something

new


Peace of mind

Development

Never be bored again, as new

entertainment is constantly added to Alive.

Relax - Alive lets you

stay in control of what

you and your family

enjoy, and how much

you spend.

From films to apps, all

of your content is

exactly where you left

them, altogether, in

one place.

Whether you’re on

the sofa or on the

train, stay entertained

– Alive is accessible

from any Acer device.

Never get stuck for inspiration again with

smart recommendations based on the

things you like, whether you enjoy them all

the time or now and again.

Don’t waste time

hunting around. Alive

makes finding your

favourites quick and

easy.


between people &

technology

Natural discovery

Favourites at your

fingertips


Always something

new


Peace of mind

Detail

Natural

discovery

Favourites at

your

fingertips

Everything

you love in

one place

Always

something

new

Entertainment

everywhere

Peace of mind

Never get stuck for inspiration again with

smart recommendations based on the

things you like, whether you enjoy them

all the time or now and again.

Don’t waste time hunting around. Alive

makes finding your favourites quick and

easy.

From films to apps, all of your content is

exactly where you left them, altogether,

in one place.

Never be bored again, as new

entertainment is constantly added to

Alive.

Whether you’re on the sofa or on the

train, stay entertained – Alive is

accessible from any Acer device.

Relax - Alive lets you stay in control of

what you and your family enjoy, and how

much you spend.

We will recommend news or entertainment based on your

behaviour, this will allow you to discover content you

might not otherwise have found given you inspiration

when you want it.

Your dedicated area within ‘alive’ for all the content you

have chosen to add. The area is updated constantly, so

you never need miss an episode of your favourite series or

album release again.

Alive brings together all of your media needs so you don’t

have to trawl the internet for your books, news, movies or

music and making it your one stop access point for all your

entertainment

Alive content is updated as soon as new content is

released, so there will always be something to read,

watch, listen or play.

You can access alive through all of your Acer devices, so

start watching a movie on your desktop, read the news on

your Acer phone, and then finish watching the movie on

your tablet at home.

Your entertainment is brought to you through our media

partners, meaning you can download content with

confidence, and because you only pay through Acer with

your registered credit card you can sure of the security.

PRINCIPLE EXPLANATION PROOF

Corroboration

Workshop agenda





15 mins15 mins

15 mins15 mins

1hr 10

mins

1hr 10

mins

20 mins20 mins

Acer current audience

Students and 35-49-yr olds

Personicx & InfoBase

Mid to lower affluence


With lots of children…


Acer intended

audience

14

6 different segments

High brand & design influence

Low usage

and low

technology

knowledge

High usage

and high

technology

knowledge

Low brand & design influence

Hermann

Steven

Marco

Jennifer

Joe

Sarah

Acer audience

segmentation

Not highly tech savvy

0.0

2.0

4.0

6.0

Steven Marco Joe Hermann Sarah Jennifer

When it comes to technology, the

simpler the better - Please indicate

how much you agree with this

statement.

0.0

1.0

2.0

3.0

4.0


Personal computers have too many

useless functions - Please indicate


statement.

“I don’t

want

spend time

figuring

out how to

use the PC"

TGI, Acer audience segmentation

Not technology opinion leaders

0.0

1.0

2.0

3.0

4.0

5.0


I'm usually one of the first people I

know to buy new technology - Please

indicate how much you agree with

this statement.

0.0

1.0

2.0

3.0

4.0

5.0


People often ask me for my opinion

about what new electronic products

to buy - Please indicate how much

you agree with this statement.

TGI

But seek out opinions of others

0.0

1.0

2.0

3.0

4.0


I usually seek out what most people

have and follow it - Please indicate


statement.

"My friend told me to

buy an HP laptop from

BestBuy when our

desktop broke down"

Joe


Value support

0.0

1.0

2.0

3.0

4.0


I will pay more to get a good hotline

service for my computer - Please

indicate how much you agree with

this statement.

0.0

0.5

1.0

1.5

2.0

2.5

3.0


I find starting with a new computer

is a nightmare - Please indicate how

much you agree with this statement.

TGI

High users social mediaVarious usage, lots of social interaction

Joe

Jennifer

Used for Multimedia and social connection

0%

10%

20%

30%

40%

50%

60%

70%

80%


Visit YouTube - How often do you use

your computer for…

0%

10%

20%

30%

40%

50%

60%


Visit Facebook - How often do you

use your computer for...


Summary known attitudes to social

media

Joe

Jennifer

High users of social

media

Value simplicity

Low technical know-how

Seek advice and support

from others

Workshop agenda





15 mins15 mins

15 mins15 mins

1hr 10

mins

1hr 10

mins

20 mins20 mins

Social media

Social promotion

Social network presence

Social outreach

Social publication

Social content sharing

Social location sharing

Social platform

integration

Social platform

aggregation

Social product development

9 Social media options Using the community

to promote the

product

E.g. beta invites

Publishing brand

stories

E.g. social media

newsrooms, blogs

Creating branded

social network pages.

E.g., Facebook/Twitter

page, YouTube channel

Reaching out and

responding to brand

mentions

E.g. Twitter replies

Enabling customers t o

disseminate branded

content

E.g. share to Facebook

Enabling users to share

location during a brand

experience

E.g.. FourSquare

Product integration

within social channels

E.g. Mobile or

Facebook app version

Aggregating social

technology data within

singular location

E.g. Tweet Deck

Enabling users to

enhance the product

functionality

E.g. crowdsourcing site

Social media

Social promotion


Social outreach

Social publication



Social platform

integration

Social platform

aggregation


Using the community

to promote the

product

E.g. beta invites

Publishing brand

stories

E.g. social media

newsrooms, blogs

Creating branded




Reaching out and

responding to brand

mentions



disseminate branded

content




experience

E.g.. FourSquare

Product integration


E.g. Mobile or


Aggregating social


singular location

E.g. Tweet Deck

Enabling users to

enhance the product

functionality


Social invite

Google Wave social

invite euphoria

covered by

Mashable

Spotify

invites being

sought out in

forums

Social media

Social promotion


Social outreach

Social publication



Social platform

integration

Social platform

aggregation


Using the community

to promote the

product

E.g. beta invites

Publishing brand

stories

E.g. social media

newsrooms, blogs

Creating branded




Reaching out and

responding to brand

mentions



disseminate branded

content




experience

E.g.. FourSquare

Product integration


E.g. Mobile or


Aggregating social


singular location

E.g. Tweet Deck

Enabling users to

enhance the product

functionality


Video tutorials

CPW YouTube

channel called

Eye Openers

Product feature overviews

Spotify new

release feature on

YouTube

iTunes new

content feature on

Facebook

MySpace new release

feature through

Facebook video

Beta release forums

EA

Bulletstorm

fan forum

First look demos

EA Bulletstorm demo

released on YouTube

Demo also promoted on

YouTube

Message board content features

Spotify Facebook wall

iTunes Facebook wall

Competitions

RedBull run regular user

promotions to build their

Facebook page

Amazon use

sweepstake to

encourage people

to ‘like’ their page

Social media

Social promotion


Social outreach

Social publication



Social platform

integration

Social platform

aggregation


Using the community

to promote the

product

E.g. beta invites

Publishing brand

stories

E.g. social media

newsrooms, blogs

Creating branded




Reaching out and

responding to brand

mentions



disseminate branded

content




experience

E.g.. FourSquare

Product integration


E.g. Mobile or


Aggregating social


singular location

E.g. Tweet Deck

Enabling users to

enhance the product

functionality


Social conversation monitoring

Cymphony social

monitoring analysis

Reactive social media support

Vodafone customer support delivered constantly via their Facebook page

Proactive social media support

Bank of

America

employ team

of reps who

monitor and

respond to

brand

mentions

Social media

Social promotion


Social outreach

Social publication



Social platform

integration

Social platform

aggregation


Using the community

to promote the

product

E.g. beta invites

Publishing brand

stories

E.g. social media

newsrooms, blogs

Creating branded




Reaching out and

responding to brand

mentions



disseminate branded

content




experience

E.g.. FourSquare

Product integration


E.g. Mobile or


Aggregating social


singular location

E.g. Tweet Deck

Enabling users to

enhance the product

functionality


Feature podcasts

BBC weekly

charts

podcast

Feature blog

Last.FM blog

Spotify blog

Community support

YouTube ‘s Get Satisfaction

support platform

Spotify ‘s Get Satisfaction support

platform

Get Satisfaction iPhone app

Social media

Social promotion


Social outreach

Social publication



Social platform

integration

Social platform

aggregation


Using the community

to promote the

product

E.g. beta invites

Publishing brand

stories

E.g. social media

newsrooms, blogs

Creating branded




Reaching out and

responding to brand

mentions



disseminate branded

content




experience

E.g.. FourSquare

Product integration


E.g. Mobile or


Aggregating social


singular location

E.g. Tweet Deck

Enabling users to

enhance the product

functionality


Share to social network

Spotify share to social

network in-built product

functionality

Spotify example content share on

Facebook

Direct sharing

Spotify email inbox

Collaborative playlists

Spotify collaborative playlists

Playlist subscriptions

Spotify subscriptions

YouTube

subscriptions

Social reviews

Amazon content

review

Verified reviewers

Money Saving Expert

forums employ star

system for

credibility/reliability

Social gifts

Spotify Premium e-card

Social media

Social promotion


Social outreach

Social publication



Social platform

integration

Social platform

aggregation


Using the community

to promote the

product

E.g. beta invites

Publishing brand

stories

E.g. social media

newsrooms, blogs

Creating branded




Reaching out and

responding to brand

mentions



disseminate branded

content




experience

E.g.. FourSquare

Product integration


E.g. Mobile or


Aggregating social


singular location

E.g. Tweet Deck

Enabling users to

enhance the product

functionality


Contextual social media posts

Generic Facebook wall post

Contextual location-

based Facebook

Places post

Social media

Social promotion


Social outreach

Social publication



Social platform

integration

Social platform

aggregation


Using the community

to promote the

product

E.g. beta invites

Publishing brand

stories

E.g. social media

newsrooms, blogs

Creating branded




Reaching out and

responding to brand

mentions



disseminate branded

content




experience

E.g.. FourSquare

Product integration


E.g. Mobile or


Aggregating social


singular location

E.g. Tweet Deck

Enabling users to

enhance the product

functionality


Social media content integration

Best Buy Shop +

Share Facebook

appfor

Social media product integration

MyTarget Weekly on Facebook

Social media

Social promotion


Social outreach

Social publication



Social platform

integration

Social platform

aggregation


Using the community

to promote the

product

E.g. beta invites

Publishing brand

stories

E.g. social media

newsrooms, blogs

Creating branded




Reaching out and

responding to brand

mentions



disseminate branded

content




experience

E.g.. FourSquare

Product integration


E.g. Mobile or


Aggregating social


singular location

E.g. Tweet Deck

Enabling users to

enhance the product

functionality


Web-based aggregation

iGoogle

Netvibes

Desktop-based aggregation

Tweetdeck aggregates Twitter, Facebook, LinkedIn, FourSquare by

default – with ability to add further social networks

Social media

Social promotion


Social outreach

Social publication



Social platform

integration

Social platform

aggregation


Using the community

to promote the

product

E.g. beta invites

Publishing brand

stories

E.g. social media

newsrooms, blogs

Creating branded




Reaching out and

responding to brand

mentions



disseminate branded

content




experience

E.g.. FourSquare

Product integration


E.g. Mobile or


Aggregating social


singular location

E.g. Tweet Deck

Enabling users to

enhance the product

functionality


Collaborative playlists

Spotify shared playlists

Crowdsourcing

Fix the iPhone community site

Workshop agenda





15 mins15 mins

15 mins15 mins

1hr 10

mins

1hr 10

mins

20 mins20 mins

Social Media

Acer social media workshop deck compressed 16.11.10x