9 apps - Social Media Deck

9Apps – Social Media Presentation

The brief

• Position 9Apps as the go-to app to browse and install infinite apps. • Expand the vibrant community of 9Apps

Audience:• Youngsters 15 – 24

Agency Task:• Promote 9Apps in a fun and engaging way to expand the 9Apps community

The Challenge

The challenge is to demonstrate how 9Apps is a gateway to browse and

install infinite apps.

9Apps needs to grasp the strongest and most unique feature i.e. India

specific apps + Faster download and turn it into a theme that the

audience can relate to in a memorable way.

The Objective

The objective is to create a fun and vibrant community of

9Apps and engage the audience with interesting content and

increase the downloads of app.

The audience

They love their ‘me-time’ with mobile

Apps are integral part of Rahul Mehta’s life,

1st year MBA student of Symbiosis

• Checks his smartphone before having his early morning coffee.

• Uses apps for all his daily activities like – finding his way to a

place, logging into his fitness routine and online shopping

• Always on the lookout for new and interesting apps

• Likes when his download speed is faster

So, how does he find the Apps?

A P P S T O R E W O M

He discovers about the App either on

social sites or through his friends. If

recommended by friends, he searches

for the app on Playstore and installs

them.

He discovers apps while searching for

it intently on Playstore. It’s a need

based search wherein he types the

keyword and finalizes the app based

on Ratings, reviews and price.

Category of Apps that they usually install

RetailTravel

Games Entertainment Local Technology

Social Finance

Why should they go for 9Apps

So, why should they install 9Apps

“Playstore is saturated.

9Apps gives a different

approach to App search”

“The apps download

faster with 9Apps ”

“Regional Apps/India

specific Apps save the

search time i.e. users can

easily find them”

Lets understand the audience

RESTLESS

EXPERIMENTAL

ENERGETIC

CURIOUS

DRIVEN

MOVIES

MUSIC

EDUCATION

TECHNOLOGY

SOCIAL

Their Characteristics Their Interest

Campaign Theme # 1

9Apps Ki Dialoguebaazi

Rationale for the theme

• Bollywood theme would establish a connect with the audience

• The theme would creatively describe the attribute of 9Appsin an engaging way

• The fun part of the theme will create the virality

The creative rendition

How the campaign will work

The user has to take his favourite Bollywood dialogue or song

and use the word ‘9Apps’ in the lyrics or dialogue creatively.

The song or dialogues can be in regional language also. The

initial hype will be created on social and the select winner will

have a face-off in the finale at a common venue.

9Apps’s Dialoguebazzi social posts

Indha Basha, oru 9Apps click panna, nooruapps click panna madhiri

Use the word “9Apps” in your favourite Bollywood dialogue and share it to win the grand prize.

Rishte mein hum saare apps keBaap lagte hai. Naam hai 9Apps.


9Apps’s Dialoguebazzi social posts

SARA SHEHAR MUJHE 9Apps KE NAAM SE JANTA HAIN


ARREY O SAMBHA, KITNEY APPS THE?“SARDAR SIRF EK!”


9Apps Dialoguebazzi Finale

Selected participants will perform at the finale at a common venue for the grand prize.

Win 3 lacs voucher or PayTM wallet

How it works

Initial social posts on famous

dialogues will be posted on social to create a hype

Users will then be asked to send

their version of dialogue or songs

Best entries will be chosen from Tier II cities and

invited to the finale

Finale will take place in a mall.

Contestants have to perform live.

Each contestants will be given

10mins each to perform.

Winners will get 3lacs worth vouchers or

PayTM money

The event will be captured via

Facebook Live

Winners will be chosen based on the dialogue and

the overall act

Online components - #9AppsKiDialoguebazzi

Micrositewww.

9AppsKiDialoguebazzi.com

9Apps official Youtube channel

Social channels

Mobile+

Online components - Microsite

Micrositewww.

9AppsKiDialoguebazzi.com

Users will be led to the microsite from the social channels. On the microsite, the user needs to upload his video and submit it as entries.

Microsite will feature all the content generated by the other users. Hence users can see all the entries

The content will be divided in filmy genres – action, comedy, drama, romance etc. Users can click on the genre and look at the content shared by other users. They can also share it on their social channels

Microsite will also feature Dialogue of the Day – best entries for the day and invite users to create and share their content.

The site will also have movie scenes without the song or dialogue. Students can record their dialogue and upload it

Online components - www.9Apps.com/blog

Inviting student tech bloggers

Users will be invited to write and submit their experience of 9Apps

To submit, users have to visit www.9Appsrowser.com/blog and upload their articles. The best entries will win Paytm Wallet money

The topics for article would range from – Mobile, technology, Apps, etc

The aim is to crowdsource the blog articles on a regular basis from the student community and upload it on www.9Appsrowser.com/blog. Gradually, this URL will become the go-to destination for all students to know the latest trends written by the student.

Online components - #9AppsKiDialoguebazzi in your college

9Apps in your College

Microsite will have a section where users can nominate their college as the next venue for the event.

Once the users nominates his college, he needs to invite his friends to like and nominate it. The more the nomination, the more chances the college has to be the next venue.

Users can share the nomination link of the microsite on his social channels

Offline components – College event

A regional college will be chosen for the event.

Series of fun and engaging activities will be lined for the event.

One winner from each college will get a chance to compete in the finale

The event will be telecasted via Facebook Live

Event at College

Campaign Theme # 2

9Apps Desi Rap

The 9Apps Desi Rap Contest

• Write a fun rap on 9Apps in your regional

language

• Record it in One Take without a Break

• Upload the video on Youtube with the title

as – 9Apps Rap Contest

• Send the link to our submission page

9Apps Rap video promotion – Call for entries

The video will feature Sophia Ashraf, the

rapper. She will invite the users to come up

with some whacky lyrics, sing the rap song

and send it. The winners get to rap with

her on the finals.

Why Sophia Ashraf?

Sophia Ashraf, is a Chennai based rapper.

Known for putting the big corporates in place

(for their negligence) with her rap songs. She

represents the audience perfectly and can

create an instant connect.

9Apps Rap video promotion – Call for entries

WIN Rs.3lac worth Voucher

Record & Send your

9Apps Desi Rap

9Apps Rap video promotion – Sophia Ashraf

Send your 9Apps desi Rap

To rap along Sophia in a video album

Winners get to rap along with her in the

9Apps official Album of the year. This will be

a year-on-year event.

9Apps Rap video promotion – Official Rap

Your 9Apps Desi Rap

Could be our official Rap Song

The winning song will be produced by 9Apps

along with Sophia Ashraf. This entry will be

promoted as the official rap of the year on

social.

How it works

Initial social posts inviting users to

participate in the contest will be

posted

Video invite by Sophia Ashraf will

be posted

A sample rap by Sophia will also be posted to set the ball rolling

Participant’s video content will

promoted for more reach

Sophia will select top 10 winners

for the face off in the finals

Winner will get 3lacs worth vouchers or

PayTM money

9Apps official Rap song of the year will be released

Winner of the contest will

feature in a Video album with

Sophia

Online components - Microsite

Micrositewww.

The9AppsRap.com

Users will be led to the microsite from the social channels. On the microsite, the user needs to upload his video and submit it as entries.

Microsite will feature rap beats. User can select the beat and record his rap in one take and upload the video.

The microsite will also feature entries from other participants

Microsite will also feature Rap of the Day – best rap entries for the day and invite users to create and share their content.

All the content is share enabled and users can share it on their social profile.

Online components – Nominate your college

9AppsRap in your College

Microsite will have a section where users can nominate their college as the next venue for the 9AppRap event.

Once the users nominates his college, he needs to invite his friends to like and nominate it. The more the nomination, the more chances the college has to be the next venue.

Users can share the nomination link of the microsite on his social channels

Thank You