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The future of advertising is here and in
your hands. STEP INTO THE FUTUREwith a one of a kind personal approach.
FORTUNE COOKIE ADVERTISING
THE FUTURE
THE
FUTU
RE
Fortune Cookie Advertising taps into the only
symbolic and emotional advertising medium
available. LEAD "THE PACK" and take
advantage of this experiential advertising
approach.
(front)
(back)
(front) Fortune/Message
(back) Advertisement/Brand Message
WWW.FORTUNECOOKIEADVERTISING.COM OFFICE: 888.866.4204
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WHY FORTUNE COOKIES?
THE EFFECT
THE EFFECT
40,000+ Chinese Restaurants in the U.S. alone.
Over 5 Billion Fortune Cookies are consumed every year!
WWW.FORTUNECOOKIEADVERTISING.COM OFFICE: 888.866.4204
Americans consume OVER 5 BILLIONfortune cookies each year. Fortune cookies
are a deeply rooted American tradition,
synonymous in thought to the
Chinese-American Food experience. Fortune
Cookie messages connect with Chinese
restaurant patrons on a symbolic level.
Whether young or old, patrons of Chinese
restaurants have enjoyed the small TASTYsnack for over a century. Fortune cookie
advertising is a low cost effective way to
market a brand, literally in the hands of most
Americans!
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3 EASY STEPS: DESIGN, TARGET, SHIP!
CREATIVE ADVERTISING
STEP 1 STEP 2 STEP 3
DESIGN TARGET SHIP
THE STRATEGY
RESTAURANT ADS
THE STRATEGY
Fortune Cookie Advertising has a network of
over 40,000 CHINESE RESTAURANTSaround the country! Utilizing our reach to millions
of American consumers you can spread your
brands message through a symbolic medium
which has never been available. The process is
as follows: The cookies are baked, the
advertisement is placed on one side of the slip.
The fortune is placed on the other side (you can
customize the fortune). The cookies are then
shipped to Chinese restaurants of your choice!
YES, our customers can choose exactly which
restaurant(s) their advertisement will be placed.
WWW.FORTUNECOOKIEADVERTISING.COM OFFICE: 888.866.4204
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Orders are easy to locate and track online.
We supply tracking numbers so YOUTHE CLIENT can track when your
cookies arrive at your desired restaurant(s).
KEEP TRACK Of YOUR
THE PROCESS
THE PROCESS
SHIPMENT!
RETURN ON INVESTMENT (ROI)
WWW.FORTUNECOOKIEADVERTISING.COM OFFICE: 888.866.4204
Clients can create and place a custom URL,
phone number and/or coupon within the slips.
WWW.FORTUNECOOKIEADVERTISING.COM OFFICE: 888.866.42046
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With Fortune Cookie Advertisiing clients
hcraes cihpargomed reffo eW .secneidua
that pinpoints Chinese restaurant patrons
by the following:
age
marital status
ethnicity
income
& more!
NO COOKIE WASTED!
THE EFFICIENCY
THE EFFICIENCY
Target your desired demographic with pinpoint accuracy!
WWW.FORTUNECOOKIEADVERTISING.COM OFFICE: 888.866.4204
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BASED ON A SURVEY OF 1,000 CHINESE RESTAURANT PATRONS
WWW.FORTUNECOOKIEADVERTISING.COM OFFICE: 888.866.4204
THE PROOF IS IN THE COOKIE!
Here are the results of an annual fortune cookie survey completed in October 2015
Chinese Restaurant patrons were asked the following questions.
1)Do you eat the fortune cookies?81.2% Yes18% No0.8% Left Blank
2)Do you read the slip inside the fortune cookie?99.1% Yes0.3% No0.6% Left Blank
3)Do you discuss the content inside your cookie withthe other Chinese restaurant patrons at your table?84.5% Yes9.5% No6% Left Blank
4)If you find the slip interesting, do you put it in yourpocket/wallet/purse?43.5% Yes39.2% No17.3% Left Blank
5)Doyoucompare thecontent on the fortunecookieslip to something in your life? In other words does ithave a symbolic meaning to you?58.3% Yes34% No7.7% Left Blank
Goal:Create a presence in fortune cookies reminding customers to play the Lottery with a set of lucky numbers and motivating fortunes.
Solution:• 1 million fortune cookies distributed to Chinese restaurant patrons in 4 major cities within
Missouri during a 1 month campaign starting 11/24/2014.• The front of the slips within fortune cookies include witty, comical and motivational
messages/fortunes while the back had the Missouri Lottery logo, slogan and random luckynumbers.
• Lottery winners are known to be superstitious. When given a set of numbers (just like infortune cookies) they believe it is a sign and should be played.
Results:
Missouri LotteryCampaign Report
Results:• 1,000,000 Chinese restaurant patrons received branded fortune cookies while dining at a
Chinese restaurant or ordering take-out.• 56% increase in winners across all 4 cities in December vs November.• 1,210+ unique tweets, 423+ instagram posts, 75+ facebook posts, 10+ reddit posts with
dozens of comments, multiple foursquare and general forum posts generating over 5,000,000impressions.
• One reddit post with a picture of the MO Lottery fortune cookie slip received over 175,000views within 72 hours.
• News channel KCTV5 featured details of the campaign during the morning and evening primetime news with over 150,000 views.
• Coverage of the MO Lottery fortune cookie campaign reached 7 in-state media outlets + 5blogs.
“KCTV5 talked to some Kansas City area residents who welcomed the idea. Some already use numbers from fortune cookies when buying lottery tickets” www.FortuneCookieAdvertising.com
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Lottery + Fortune Cookies = Social Media Buzz!
www.FortuneCookieAdvertising.com
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More Chinese Restaurant Options
Window Decal
Branded NapkinsDisplay Ads
Flyers in Takeout Bags
www.FortuneCookieAdvertising.comThere are more advertising options available.
Contact us to learn more.
Data Collection Options
SMS Campaign Hashtag
Website Coupon Code
www.FortuneCookieAdvertising.com * 888.866.4204
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99.2%
12.4%
WWW.FORTUNECOOKIEADVERTISING.COM OFFICE: 888.866.4204
"Advertising within fortune cookies worked very well for us. It was an alternative consumer packaging advertisement which wasn't tested before but we trusted our belief in the American people’s value in fortune cookies. It worked very well for us and we had our best 3 months following our campaign. We are currently in talks with our national office in an attempt to bring
this nationwide."
-Jared W. A Nationwide Insurance Company
"When we were approached with advertising in fortune cookies it took a few months until we pulled the trigger. We are very happy with the results. Customers walk into our stores and laugh about the cookies and tell us we were very clever, etc. We pretty much use youtube, Google adwords, tv ads, radio and more in our campaigns. Fortune cookies have joined the family and are an important part of our quarterly
campaigns."
-Adam H. A New York based jeweler with 7 locations
“I'm pretty blown away by the response on social media. Can't wait to share the positive Y news with our client."
-John D. Ad Agency for the Missouri Lottery
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Gheran O. [email protected]
888.866.4204
WWW.FORTUNECOOKIEADVERTISING.COM OFFICE: 888.866.4204
