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More than 300 Million Businesses have set a company page on #LinkedIn

Linkedin for Business

1 in 20 Linked In profiles belong to recruiters.

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LINKEDIN USER STATS

Average time a user spends monthly on LinkedIn is 17

minutes

42% of users update their profile regularly

35% of LinkedIn users access the site daily

39% of users pay for LinkedInOver 25 million LinkedIn

profiles are viewed every day11X increase in LinkedIn views

by including a photo

1 out of 3 professionals on the planet are on LinkedIn

200 conservations per min occurring in LinkedIn groups

41% of people visit via mobile

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WHAT PEOPLE DO ON LINKEDIN

A user is allowed to join up to 50 groups on LinkedIn. By joining 45, user still have “room” for another interesting group. Groups are how you get things done on LinkedIn. By joining groups people can get to know you and your business.

People post discussions on groups on regular basis

People participate in threads with useful remarks to showcase their abilities.

People accept all or almost all connection request, at least from individuals

People active seek for recommendationsPeople on LinkedIn aim to have diversified contact list.

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LINKEDIN CONSUMPTION SURVEYSample Size: 896 active users from around the world | 78.8% have been members of

the social network for 2+ years, though 7.4% only joined in the past 12 months.

Free VS Paid

•81% of users surveyed say they

have a free LinkedIn account.

• 18% have paid accounts.

• 1% are not sure.

Visibility

•64.3% of respondents say they allow

their connections to see the rest of

the people in their network.

• 12.8% say they do not.

• 22.9% are not sure.

Features

•75.7% of respondents say they find the

"Who's Viewed Your Profile" feature on

LinkedIn helpful.

• 63.3% find the "People You May Know"

feature helpful.

• 50.2% like the ability to directly message

first-level connections.

Usefulness

•36.2% of respondents say LinkedIn has been

extremely important in helping them grow

their network, develop their business, and/or

find employment.

• Only 1.5% say the network has not been

important at all in helping with these efforts.

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HelpfulStrengths

HarmfulWeakness

Opportunities Threats

Internal Factors

External Factors

SWOTAnalysis

LETS ANALYSE THE COSTS AND BENEFITS ASSOCIATED WITH YOUR DECISION

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• Credible Professional Accounts

• Popular brand amongst corporates giving huge potential for connections

• Featured help in effective filtering of searches

• Detailing of profile is very effective.

• Professionals looking for career growth seems to be an active part.

• Useful and powerful tools to promote your brand

• Highlight your professionalism and trusted professional sites

Strengths

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Revenue Model: LinkedIn has a solid Business model with revenues flowing in from three

different streams, including premium subscriptions, Marketing solutions and Talent solutions.

However, LinkedIn largely remains a recruitment portal with its hiring solution businesses, which

makes up more than half of the revenues for the company. And LinkedIn has been growing its

revenues rapidly by taking away more recruitment dollars from competitors like careerbuilder

and Monster.

In 2014, LinkedIn grew its top line revenues by 72% Y/Y, and has been eating Monster’s lunch. In

the last quarter, Monster’s revenue declined 9% Y/Y and its bottom-line decreased 24% on a Y/Y

basis

Strengths

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• Difficult options for communicating directly

• Prone to unverified or fake profiles

• Very low user engagement on the platform

• Heavy dependency on online recruitment for income

Weaknesses

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• The advertising is set to increase with corporates realizing the B2B reach of

LinkedIn

• Expanding globally specially in the emerging economies

• Integrate with Skype for better communication

• Integrate with telephone operators to increase reach

Opportunities

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• Government regulation for maintaining privacy

• New upcoming professional networking websites

• Facebook which is on a acquiring spree may in future come up with a strong

competition brand.

• Fake account and hacking instances.

Threats

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KEY LEARNINGS

LinkedIn has been growing rapidly across the board, but the competition in

the social media space is rampant. And other competitors like Monster are still

sticking around to keep the online recruitment business more competitive

LinkedIn ability to grow users across the globe, and stimulate those users, will

be crucial for the company’s long term prospects.

However, in the near future there is no visible threat to the dominance of

LinkedIn as the proffered, professional connection platform

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WAY FORWARD

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Further, these references will add life to people

interested in finding out about you. Mainly,

candidates and employees. (This also holds for

competitors who may be trying to get a feel for how

your firm is structured.)

Share knowledge on LinkedIn

through status updates, content in terms of links, pictures

videos and how employees position your business in

relevant category.

In particular, your business should expand its expertise

through answering inquiries on the Q&A section. That

shows members of our team are working on building

relationships. (Assign a few of your area experts, not senior

executives, to answering relevant questions on LinkedIn

regularly.)

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MEASURING OUR PAGE PERFORMANCE

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In a very similar fashion to manage any other page on social media,

managing a Linkedin company page allows to see impressions, clicks

and engagements for any given post. You can also choose to sponsor

a post in order to maximize reach or engagement. The trick, of

course, is to keep track of posts and see which ones gain traction,

which ones don’t, and to emphasize (sponsor) those that work in

order to increase post and page effectiveness.

PAGE MANAGEMENT

It’s great to know the impressions and unique people reached by any

given post, but how does it compare with previous ones? The

analytics module in Linkedin allows you to go back in time and

compare your performance, yesterday, the past 7 days, this month,

the past month, the past 3 months or the past 6 months.

Engagement on Linkedin is defined as “How many times members

clicked, liked, commented on, and shared your content in both

organic and paid campaigns, as well as the number of followers

acquired through paid campaigns”. This is a useful metric in order to

monitor your performance with your audience, helping better

understand what content draws most comments, likes or shares,

helping you adapt your approach accordingly.

Finally, Linkedin suggests four other pages similar to yours with

which you can compare total followers and growth in time. Unlike

Facebook, however, where you can add Pages to follow and un-

follow, there doesn’t seem to be any way to customize the

information shown here. Nevertheless, it can represent a nice

metric if the other pages shown are indeed competitors or company

pages you wish to compare with in time.

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ROUTE RELEVANT AUDIENCE TO YOUR LINKEDIN PAGE

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Google display network has numerous websites in its

inventory, allowing us to strategically target digital audience

through targeting relevant keywords and placements.

GOOGLE DISPLAY NETWORK

WEBSITESAdd a banner and extension to company’s website informing

people about the LinkedIn page.

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PAID MEDIA ON LINKEDINConnect with the world's largest audience of active, influential professionals.

Set your budget:• Pay by clicks or impressions• Stop your ads at any time• No long-term contracts• No commitments

Sponsored Updates:• Boost your company's content across all devices• Attract new followers to your Company or Showcase

Page• Reach just the right audience with our comprehensive

targeting options• Get your message out on every device: desktop,

tablet, and mobile

Text Ads• Start generating leads in minutes• Add a compelling headline, description and even a

50x50 image• Choose your target audience with precision B2B

filters• Set your own budget and measure performance in

Campaign Manager

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DIGITAL BRAND AMBASSADORS Hire a team of brand ambassadors who will promote your Linkedin

page in their own circle by mentioning the URL of the page in their

posts apart from getting involved in on ground activities. Message

from Brand ambassadors will be treated as unbiased opinions from

our TG.

SHARE SUCCESS STORIES Share success stories in form of testimonials from your costumer

base.

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Thank You