LinkedIn for Brands and Businesses with Christopher Penn

LinkedIn for Brands and BusinessesWith Christopher S. Penn

LinkedIn for Brands andBusinesses

Christopher S. PennVice President, Marketing Technology

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

Who?

Who?

Hashtag

#linkbiz#vocuswebinar

Why LinkedIn?


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm

PrepPrep CompanyCompany

GroupGroup IntelIntel

AdsAdsInteractionInteraction

MeasurementMeasurement


@Vocus@SHIFTcomm






@Vocus@SHIFTcomm

Do not be shy. It’s a professional network.


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm

ifttt.com


@Vocus@SHIFTcomm






@Vocus@SHIFTcomm

Company Profile Company Profile


@Vocus@SHIFTcomm

Products & Services Products & Services


@Vocus@SHIFTcomm

Adding Products & Services Adding Products & Services


@Vocus@SHIFTcomm

Multiple Audiences Multiple Audiences


@Vocus@SHIFTcomm

Social Plugins Social Plugins


@Vocus@SHIFTcomm






@Vocus@SHIFTcomm

Join appropriate groups.


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm

Power networking: start your own.


@Vocus@SHIFTcomm

Most groups are filled with self promotional spam

Most groups are filled with self promotional spam


@Vocus@SHIFTcomm

Banhammer the spammerBanhammer the spammer


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm






@Vocus@SHIFTcomm

Research openly


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm

Know what’s going on Know what’s going on


@Vocus@SHIFTcomm

Customize your newsfeedCustomize your newsfeed


@Vocus@SHIFTcomm






@Vocus@SHIFTcomm

Company Social PostingsCompany Social Postings


@Vocus@SHIFTcomm

Highly Targeted UpdatesHighly Targeted Updates


@Vocus@SHIFTcomm

When to post?When to post?


@Vocus@SHIFTcomm

Metcalfe’s Law


@Vocus@SHIFTcomm

Powering the Corporate Network


@Vocus@SHIFTcomm

Ask.#LinkBiz

#VocusWebinar@Vocus

@SHIFTcomm


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm

Be helpful.


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm

Mobilize your team!Mobilize your team!


@Vocus@SHIFTcomm

Feed Your Network


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm






@Vocus@SHIFTcomm

Buy your eyeballs


@Vocus@SHIFTcomm

PPC Self ServeSponsored PostsMedia Buys


@Vocus@SHIFTcomm

PPC Self Serve


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm

Sponsored Posts


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm

Media Buys


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm






@Vocus@SHIFTcomm


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm


@Vocus@SHIFTcomm

Hashtag

#linkbiz#vocuswebinar

Q&A

SHIFT Happens

www.shiftcomm.com/subscribewww.shiftcomm.com/subscribe

SHIFT happens

http://www.shiftcomm.com/subscribe

Stay in touch

shiftcomm.com/tshiftcomm.com/fshiftcomm.com/lshiftcomm.com/g

www.shiftcomm.com617-779-1800

http://www.shiftcomm.com/

Thanks for attending!

#VocusWebinar #LinkBiz @Vocus @SHIFTcomm

The Vocus FamilyAbout VocusVocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572

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