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LINKEDIN FOR SMALL BUSINESSES

Linkedin for small businesses

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Page 1: Linkedin for small businesses

LINKEDIN FOR SMALL BUSINESSES

Page 2: Linkedin for small businesses
Page 3: Linkedin for small businesses

WHY YOU NEED LINKEDIN

Connecting with existing and potential clients

Providing clients with current business information and products

Who to connect with

How to use Connections

Page 4: Linkedin for small businesses

CONNECTING WITH EXISTING AND POTENTIAL CLIENTS

Who is your target market?

Who are your ideal connections?

What groups should you join?

Page 5: Linkedin for small businesses

PROVIDING CLIENTS WITH CURRENT BUSINESS INFORMATION AND PRODUCTSWhat do your customers find interesting?

• What are they most likely to click on?

• What do you want them to know about your business?

The Big 3

• Be authentic• Be responsive• Be consistent

Page 6: Linkedin for small businesses

HOW TO GIVE CLIENTS BUSINESS INFORMATION

BE CLEAR

• What do you want them to know• What products you sell, what services you offer

• What do they need to know• Location, hours, contact information, website

Page 7: Linkedin for small businesses

WHO TO CONNECT WITH

Who can you connect with now?

Who would you like to connect with?

When you connect

Page 8: Linkedin for small businesses

HOW TO USE CONNECTIONS

Recommend people

Add people that you don’t know

Add 2nd and 3rd connections, people you may know

Page 9: Linkedin for small businesses

HOW LINKEDINWORKS

Suggested information to post

How to update your page

Groups

Page 10: Linkedin for small businesses

SUGGESTED INFORMATION TO POSTWhat are you trying to promote?

• Information• Products• New Special

Pictures, Posts, Articles

Page 11: Linkedin for small businesses

HOW TO UPDATE YOUR PAGEDetail your page

Proofread your page after edits

Use applications

DO NOT LIE

Customize URL

Page 12: Linkedin for small businesses

GROUPSWhat groups to join?

What should I post or talk about?

- How often?

Establish yourself

Use to get market research

Ask for reviews

Involve your employees

Page 13: Linkedin for small businesses

WHAT TO POST

Pictures vs Text posts

How to engage connections

Keeping it professional vs adding your personal touch

Page 14: Linkedin for small businesses
Page 15: Linkedin for small businesses

PICTURES VS TEXT POSTS

Make it about business

New Products?

New Location?

Interesting article/Picture

Post to a group

Page 16: Linkedin for small businesses

HOW TO ENGAGE CLIENTS

Endorse them

Keep Active

Post Informative/ Interesting Information

Keep Connecting

Page 17: Linkedin for small businesses

WHAT HAPPENS WHEN LINKEDIN IS UTILIZED CORRECTLYEngaged connections

“Ripple effect” of engagement

Keep the momentum going

Page 18: Linkedin for small businesses

RIPPLE EFFECTMore Reach, or new connection

Friends check out page, or have now heard of business

Your friends see post you like

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