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INTEL: Social Media Report
This report looks at how
INTELperformed on social media between
October 1st – December 31st, 2015
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This report was generated entirely by
the Unmetric Reporting Engine.
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Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
25,190,016 58,483 .23% WorldwideMostly Young, Male and
Attached.
Intel
Engagement Score Total Fan Posts
187 2,991
Total Posts Brand Response Rate
99 0.30%
Total Likes Avg. Reply Time
1,388,180 1 day, 14 hrs, 20 mins
Total Comments General Sentiment
9,340 Neutral
Total Shares
27,694
Most Engaging Content Type
Product/Software Release
Least Engaging Content Type
Corporate Social
Responsibility
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
25,060K
25,080K
25,100K
25,120K
25,140K
25,160K
25,180K
25,200K
25,220K
25,240K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
25,190,016
New Fans
58,483
Community Analysis
Intel fans are mostly Young, Male and Attached. Intel fans are largely from India followed by Indonesia.
Fan Demographics Distribution of Fans
57%
43%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 2,000K 4,000K 6,000K 8,000K
India
Indonesia
Pakistan
United States
Philippines
Egypt
Mexico
Brazil
Argentina
Hungary
0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Intel 19
6th Gen Intel Core 11
technology 10
Intel Core processors 10
PC 8
18%
82%
Brand Participation Brand Non Participation
87%
2% 11%
Posititve Negative Neutral
Brand Posts - Engagement
Intel responded to 18 conversations generated by the 99 Posts they published.
Intel receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
16-OCT-15, FRI 1:36PM
Attention teachers, students and makers:
At Maker Faire Rome with the founders of Arduino, Intel i ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
965 258,668 841 1,707 Positive
28-OCT-15, WED 11:00AM
Forget flash drives forever — Intel Optane is our new high-performance, high-endurance memory class ..
22-OCT-15, THU 11:00AM
We love it when PC modders get creative with their cases, and Bob Stewart (bsmods.com) blew us away ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
931 206,688495 1,406 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
874 167,874 278 307 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70
0 50 100 150 200 250 300
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
post 576
Intel Core i7 106
Technology 104
processor 101
PC 95
User Posts
0
10
20
30
40
50
60
70
80
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Most of Intel posts were around 'Product Features', and posts around 'Product/Software Release' received the highest engagement.
Content Intel
0 5 10 15 20 25 30 35
0 100 200 300 400 500 600 700 800
Brand News
Others
Event
Product Features
Corporate Social…
Product/Software Release
Ad Campaigns
Photos
Question
Promotions/Offers
Contest
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Intel Posts about Technology, Advice/Tips posts received the highest engagement.
In Intel Posts about General Happenings, the category Others received the highest engagement.
Content Intel
About Technology About General Happenings
0 2 4 6
0 100 200 300 400 500
Fact
Others
Advice/Tips
Technology News
Events in the…
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 200 400 600
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
4,442,842 70,184 1.61% Worldwide
Intel@intel
Engagement Score
42
Total Proactive Tweets
271
Retweets Total
17
Replies Total
88
Favorites Total
52,056
Total Mention
26,388
Total Retweets
18,080
Response Rate (%)
0.33%
Average Reply Time (mins)
1766
Most Engaging
#ExperienceAmazing
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
4,320K
4,340K
4,360K
4,380K
4,400K
4,420K
4,440K
4,460K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
4,442,842
New Followers
70,184
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
1,273
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
271 17
Congratulations team @MCuban for the win! He took down team
@BKRunner in their #IEM charity match. ..
21-Nov-15, Sat 06:39PM
ENGMT. FAV. REPLIES RETWEETS
349 2,185 18 660
Top Engaging Tweets
Get the absolute best #Win10 experience right out of the box.
Are you ready for 6th Gen? https://t...
Wait less and wow more with 6th Gen Intel Core processors & our
fastest PC wake-up times ever. http..
02-Nov-15, Mon 11:19AM
ENGMT. FAV. REPLIES RETWEETS
263 1,625 29 454
25-Nov-15, Wed 01:25PM
ENGMT. FAV. REPLIES RETWEETS
256 1,685 32 427
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250 300
0 5 10 15 20 25 30 35 40 45 50
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 5 10 15 20 25 30 35 40
0 500 1000 1500 2000 2500 3000 3500
#iq*
#iot*
#iem*
#mfr15*
#ad*
#omenchallenge*
#bigdata*
#arduino101*
#tech*
#intel*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
100
200
300
400
500
600
700
800
900
1000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
iq iot iem mfr15 ad
Spread of Hashtags by day
0 20 40 60 80 100 120
#iq*
#mfr15*
#arduino101*
#iot*
#ad*
#iem*
#intel*
#omenchallenge*
#tech*
#bigdata*
Engagement Score
Hashtags - Engagement
Average Reply Time : 1 days 5 hours 26 minutes
0
500
1000
1500
2000
2500
3000
3500
4000
4500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
10
20
30
40
50
60
70
80
90
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
1000
2000
3000
4000
5000
6000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
500
1000
1500
2000
2500
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 18,080
-200
0
200
400
600
800
1,000
1,200
1,400
1,600
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 26,388
-100
0
100
200
300
400
500
600
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
Microsoft 7,518,205 1
Windows 5,822,278 1
Mark Cuban 4,782,556 1
Willyrex 3,217,240 1
CNN México 3,182,272 2
TOP 5 INFLUENCERS
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This report was generated entirely by
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It took minutes to create.
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