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Introduc)on to Social Media Powered by Your Social
Social media refers to the means of interac7ons among people in which they create, share, and exchange informa7on and ideas in virtual communi7es and networks.
Social Media Definition
Regional Social Media Facts
Regional Social Media Facts
Regional Social Media Facts
Regional Social Media Facts
Source: Social Bakers as of September 2013
Facebook – Users in the UAE
Source: Social Bakers as of September 2013
Facebook – Top Brands in the UAE by Number of Local Fans
* Source: Social Bakers as of September 2013
LinkedIn – Regional Statistics
Social Insights
Social Strategy
Community Management
Social Content
Social
Brand
ID
Story
Promo7on &
Ac7va7on
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2
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5
Outline of Approach
Social Insights
1
You first need to assess your current status on social media: • Where are you being talked about? • Who is talking about you? What are the demographics? • Who are your key influencers? • What are people saying about your brand? • How are your compe7tors performing on social media? • What is your most and least engaging content ? • What interac7on do you realize (likes, comments, shares) • What is your engagement per hour and day Example of social media monitoring and management tools:
Social Insights
Social Insights
1
Sentiment Analysis
Social Insights
1
Countries & Language Breakdown
Social Insights
1
Geographical Distribution
Social Insights
1
Facebook – Key Performance Indicators
Social Insights
1
Facebook – Post Types
Social Insights
1
Facebook – User Activity
Social Insights
Social Strategy
Community Management
Social Content
Social
Brand
ID
Story
Promo7on &
Ac7va7on
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2
34
5
Outline of Approach
Your Company End Consumers
Social Customer
Direct dialogue
Direct dialogue
Corporate Clients
Social Strategy
2
Dialogue with the Social Customer
Social Strategy
2
Social Customer Lifecycle
Social Strategy
2
Developing a Social Media Strategy
Social Insights
Social Strategy
Community Management
Social Content
Social
Brand
ID
Story
Promo7on &
Ac7va7on
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2
34
5
Outline of Approach
Social
Brand
ID
Story
The Social Brand ID is transla7ng the brand into the more human side of the brand in order to increase the “likeability”.
Social Content
3
Following the defini7on of the social brand ID you should develop your social story: the story you will tell on social media channels.
Once the social story is defined and your are telling it you need to incen7vize external stakeholders to help communicate the story.
From Brand Attributes to a Social Story
Social Content
3
Social Story Example – Daman Insurance
Product Stories
Brand Ideal
The Brand Story
• Peer to peer Conversa7ons • Complaints • Reviews • Ques7ons • Word of mouth
Campaign Stories
Channels
Social Persona’s Audience Stories Social
Brand
ID
Story
Content
A true inspira7onal brand requires a “social brand ID & story” that will be told across all channels and shared by its audiences. A story that connects the brand, product and campaign stories with the stories of the audience.
From a Social Story To Engaging Content Social Content
3
Social Insights
Social Strategy
Community Management
Social Content
Social
Brand
ID
Story
Promo7on &
Ac7va7on
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2
34
5
Outline of Approach
Community & conversa7ons 4
Performance Based Community Management
Social Insights
Social Strategy
Community Management
Social Content
Social
Brand
ID
Story
Promo7on &
Ac7va7on
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34
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Outline of Approach
Worst PracIces
Best PracIces
Ignoring social media
altogether!
Forge`ng the ‘social’ part of social media
Selling yourself too much
Diving in without thinking
Trying to be ac7ve on
mul7ple social media channels Jumping in but
not saying anything
Social Media Mistakes to Avoid
Watch, learn and adapt as you go
Develop social media content that
you would be interested to read
Make it interes7ng, funny, entertaining and informa7ve
Create a Social Media Strategy
Start with one channel ini7ally and master it
Iden7fy you target audience AKA Persona’s
Social Media Tips
www.yoursocial.ae facebook.com/yoursocial
@Your_Social_ME
