How to promote your business using social media

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    13-Jul-2015

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  • Introduc)on to Social Media

    Powered by Your Social

  • Social media refers to the means of interac7ons among people in which they create, share, and exchange informa7on and ideas in virtual communi7es and networks.

    Social Media Definition

  • Regional Social Media Facts

  • Regional Social Media Facts

  • Regional Social Media Facts

  • Regional Social Media Facts

  • Source: Social Bakers as of September 2013

    Facebook Users in the UAE

  • Source: Social Bakers as of September 2013

    Facebook Top Brands in the UAE by Number of Local Fans

  • * Source: Social Bakers as of September 2013

    LinkedIn Regional Statistics

  • Social Insights

    Social Strategy

    Community Management

    Social Content

    Social

    Brand

    ID

    Story

    Promo7on &

    Ac7va7on

    1

    2

    34

    5

    Outline of Approach

  • Social Insights

    1

    You rst need to assess your current status on social media: Where are you being talked about? Who is talking about you? What are the demographics? Who are your key inuencers? What are people saying about your brand? How are your compe7tors performing on social media? What is your most and least engaging content ? What interac7on do you realize (likes, comments, shares) What is your engagement per hour and day Example of social media monitoring and management tools:

    Social Insights

  • Social Insights

    1

    Sentiment Analysis

  • Social Insights

    1

    Countries & Language Breakdown

  • Social Insights

    1

    Geographical Distribution

  • Social Insights

    1

    Facebook Key Performance Indicators

  • Social Insights

    1

    Facebook Post Types

  • Social Insights

    1

    Facebook User Activity

  • Social Insights

    Social Strategy

    Community Management

    Social Content

    Social

    Brand

    ID

    Story

    Promo7on &

    Ac7va7on

    1

    2

    34

    5

    Outline of Approach

  • Your Company End Consumers Social

    Customer

    Direct dialogue

    Direct dialogue

    Corporate Clients

    Social Strategy

    2

    Dialogue with the Social Customer

  • Social Strategy

    2

    Social Customer Lifecycle

  • Social Strategy

    2

    Developing a Social Media Strategy

  • Social Insights

    Social Strategy

    Community Management

    Social Content

    Social

    Brand

    ID

    Story

    Promo7on &

    Ac7va7on

    1

    2

    34

    5

    Outline of Approach

  • Social

    Brand

    ID

    Story

    The Social Brand ID is transla7ng the brand into the more human side of the brand in order to increase the likeability.

    Social Content

    3

    Following the deni7on of the social brand ID you should develop your social story: the story you will tell on social media channels.

    Once the social story is dened and your are telling it you need to incen7vize external stakeholders to help communicate the story.

    From Brand Attributes to a Social Story

  • Social Content

    3

    Social Story Example Daman Insurance

  • Product Stories

    Brand Ideal

    The Brand Story

    Peer to peer Conversa7ons Complaints Reviews Ques7ons Word of mouth

    Campaign Stories

    Channels

    Social Personas Audience Stories Social

    Brand

    ID

    Story

    Content

    A true inspira7onal brand requires a social brand ID & story that will be told across all channels and shared by its audiences. A story that connects the brand, product and campaign stories with the stories of the audience.

    From a Social Story To Engaging ContentSocial Content

    3

  • Social Insights

    Social Strategy

    Community Management

    Social Content

    Social

    Brand

    ID

    Story

    Promo7on &

    Ac7va7on

    1

    2

    34

    5

    Outline of Approach

  • Community & conversa7ons 4

    Performance Based Community Management

  • Social Insights

    Social Strategy

    Community Management

    Social Content

    Social

    Brand

    ID

    Story

    Promo7on &

    Ac7va7on

    1

    2

    34

    5

    Outline of Approach

  • Worst PracIces

  • Best PracIces

  • Ignoring social media

    altogether!

    Forge`ng the social part of social media

    Selling yourself too much

    Diving in without thinking

    Trying to be ac7ve on

    mul7ple social media channels Jumping in but

    not saying anything

    Social Media Mistakes to Avoid

  • Watch, learn and adapt as you go

    Develop social media content that

    you would be interested to read

    Make it interes7ng, funny, entertaining and informa7ve

    Create a Social Media Strategy

    Start with one channel ini7ally and master it

    Iden7fy you target audience AKA Personas

    Social Media Tips

  • www.yoursocial.ae facebook.com/yoursocial

    @Your_Social_ME