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Presented at the NAFSA Region X and Region XI 2008 Conferences by Penny Schouten and Mike Stone.Session explained how international educators can use Blogs Facebook, Twitter, YouTube and other social media to advise, connect and promote.
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SOCIAL MEDIA 101: Using Social Media
to Advise, Connect, & Promote
SOCIAL MEDIA 101: Using Social Media
to Advise, Connect, & Promote
Penny Schouten, Academic-Solutions Mike Stone, Abroad101
Penny Schouten, Academic-Solutions Mike Stone, Abroad101
Welcome!Welcome! Goal: Learn about social media: trends and
practical uses Twitter using @SM101 tag Please remember to fill out evaluation!
Goal: Learn about social media: trends and practical uses
Twitter using @SM101 tag Please remember to fill out evaluation!
Meet the Presenters:
What is Social Media?…and how can you make it your (facebook)
friend?
What is Social Media?…and how can you make it your (facebook)
friend? The use of electronic & Internet
tools to share & discuss information & experiences with others in more efficient ways. (BenParr.com)
Social media provides context, pictures, words, shared meaning & a number of other opportunities for people to gain understanding, and create relationships. (Wikipedia Discussion)
Web 2.0: Architecture of Participation
The use of electronic & Internet tools to share & discuss information & experiences with others in more efficient ways. (BenParr.com)
Social media provides context, pictures, words, shared meaning & a number of other opportunities for people to gain understanding, and create relationships. (Wikipedia Discussion)
Web 2.0: Architecture of Participation
“Don’t fight the internet” - Eric Schmidt, CEO, Google
Real-World Example #1: Preparing for Today’s
Presentation
Real-World Example #1: Preparing for Today’s
Presentation1. Google document2. Skype conference call3. Search YouTube for interactive
media4. Skype video chat
1. Google document2. Skype conference call3. Search YouTube for interactive
media4. Skype video chat
BloggingBlogging August 1999- Blogger.com is launched 2006- 160,000 new blogs/month (Wires News)
New Blog created every 16 seconds
August 1999- Blogger.com is launched 2006- 160,000 new blogs/month (Wires News)
New Blog created every 16 seconds
Blogging: Some Examples…
Blogging: Some Examples…
Education: Information about programs, housing, orientation, etc.
Announcements: Scholarships, info sessions, photo contests
Soft promotion Building community Feedback
Education: Information about programs, housing, orientation, etc.
Announcements: Scholarships, info sessions, photo contests
Soft promotion Building community Feedback
“Oh My Blog!” What to Avoid
“Oh My Blog!” What to Avoid
Successful business blogs have the kind of atmosphere you'd want in a networking event. They're opportunities for you to talk about your product and your industry, but also to listen and interact.
Reasons Blogs Fail:
Authors insist on moderating comments before publishing them. Authors don't allow commenters to identify themselves with a
url. Authors don't respond to comments or participate in discussions
taking place in the comments. Authors don't learn from or listen to commenters.
(Hubspot.com)
Successful business blogs have the kind of atmosphere you'd want in a networking event. They're opportunities for you to talk about your product and your industry, but also to listen and interact.
Reasons Blogs Fail:
Authors insist on moderating comments before publishing them. Authors don't allow commenters to identify themselves with a
url. Authors don't respond to comments or participate in discussions
taking place in the comments. Authors don't learn from or listen to commenters.
(Hubspot.com)
Facebook/Myspace: Some Examples
Facebook/Myspace: Some Examples
Education- Program info, housing, orientation, etc
Announcements Build Community Targeted Advertising (paid) Photo Sharing
Education- Program info, housing, orientation, etc
Announcements Build Community Targeted Advertising (paid) Photo Sharing
YouTube: Some ExamplesYouTube: Some Examples
Education- program, housing info Photo/Video contests Destination information
Education- program, housing info Photo/Video contests Destination information
Twitter: Some ExamplesTwitter: Some Examples
Education- program/housing info Customer Service- Comcast, Dell Emergencies Breaking News
Education- program/housing info Customer Service- Comcast, Dell Emergencies Breaking News
Linkedin: Some ExamplesLinkedin: Some Examples
Education - info about programs, housing, orientation
Professional networking Internships - link students to
possible placement supervisors
Education - info about programs, housing, orientation
Professional networking Internships - link students to
possible placement supervisors
Instant Messaging/ ChatInstant Messaging/ Chat
Customer Service Emergencies Group Chats (orientation, info sessions)
Customer Service Emergencies Group Chats (orientation, info sessions)
Example: Abroad101Example: Abroad101
Focus Groups Students: Communicating online is
like second nature to an increasingly tech-savvy generation
Parents: Safety, “Helicopter Parents” and the importance of inter-communication
Universities & Program Providers: Paper evaluations are inefficient, straggling student evaluation completion rates, difficult to gauge fit of programs that no students have previously attended
Interactivity + User-Generated Feedback = Web 2.0 Solution
Focus Groups Students: Communicating online is
like second nature to an increasingly tech-savvy generation
Parents: Safety, “Helicopter Parents” and the importance of inter-communication
Universities & Program Providers: Paper evaluations are inefficient, straggling student evaluation completion rates, difficult to gauge fit of programs that no students have previously attended
Interactivity + User-Generated Feedback = Web 2.0 Solution
Why use Social Media? Convincing yourself and the
‘powers-that-be.’
Why use Social Media? Convincing yourself and the
‘powers-that-be.’ Survey of 95 people on SECUSS-L listserv.
Results
30% of surveyed study abroad administrators were using web 2.0/social media Why not? “Don’t know what they are/too time
consuming” 20% use instant messaging to communicate with
students and colleagues 30% have students blogging from abroad
Why not? “Not sure how to set up and lack of man power” 14% use Google Docs
Why not? “Don’t know what it is/lack of training”
Survey of 95 people on SECUSS-L listserv.
Results
30% of surveyed study abroad administrators were using web 2.0/social media Why not? “Don’t know what they are/too time
consuming” 20% use instant messaging to communicate with
students and colleagues 30% have students blogging from abroad
Why not? “Not sure how to set up and lack of man power” 14% use Google Docs
Why not? “Don’t know what it is/lack of training”
The Marketing Power of Web 2.0
The Marketing Power of Web 2.0
Hubspot.com
Group Scenarios Group Scenarios1. You have a new study abroad program or new degree program. Which social media services could you use to get the word and how?
2. You process/sign I-20s and need to alert your international students that you will be away the week before winter break.
3. An emergency situation requires that you contact all 100+ students on your program in London. Phone lines are overloaded, so calling each student isn't effective.
4. A helicopter parent of a prospective or current student wants to know what types of activities are available with regards to program orientation and student activities once the program starts. Where can they find more information than what's on your website?
5. Your Dean of International Programs needs to discuss a sensitive student situation with you, the student advisor from your partner school in Brazil and a Brazilian student. The Dean is in Japan and you are in the US. The Brazilian student is in quarantine at a local hospital and only has access to a landline. You are a small school, your phone system is ancient and can barely handle person to person calls.
6. You are planning a pre-departure meeting for students, and you have one week to collect testimonials and media from students who are currently abroad to provide up-to date information to prospective students.
3 Concluding Helpful Hints…
3 Concluding Helpful Hints…
Utilize social media to complement real world networking
Ask students to share their knowledge with you & each other
Have fun & make it your own!
Utilize social media to complement real world networking
Ask students to share their knowledge with you & each other
Have fun & make it your own!
Don’t be afraid of it Start by following
interests Advertise your presence
Don’t be afraid of it Start by following
interests Advertise your presence
Questions?Questions?
Please leave your business cards! Resources will be posted online at:
www.academic-solutions.com
THANK [email protected]
Please leave your business cards! Resources will be posted online at:
www.academic-solutions.com
THANK [email protected]
