Using Social MediaTo Promote a Business

Promote a Business with Social Media

2A few ways to use social media to promote a business.

• Establish an online presence.• Create a video about your products.• Collect email addresses by offering free newsletters or

other give-a-ways. • Find a local cause that you can get behind.• Listen to your customers.

Promote a Business with Social Media

3Establish an Online Presence

To establish an online presence, you need a blog, which you update regularly. If you are not online you are invisible (Carrie Wilkerson). Also, you want to be on Facebook, Twitter, and LinkedIn. After you feel comfortable with these social media platforms add Google+, Pinterest, and YouTube.

Promote a Business with Social Media

4Create a Video about your Products using YouTube

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• Use video as often as possible: blogs, interviews, etc.• Don’t overthink the video – Just Do It!• It takes practice to build confidence.• 2-4 minutes is the most-watched time.

Remember, YouTube is not just a video sharing site, it is a social media site.

You add friends and message them. People comment on and share your videos.

Embed your video into your blog. But how do you let your customers know about your video? Here are a few ideas.

Send a tweet with the link

Post to LinkedIn

Post to Facebook

Email the link

Post to Google+

Promote a Business with Social Media

5

Collect Email Addresses

• Collecting email addresses is what Carrie Wilkerson calls “filling your stadium” and Seth Godin calls “tribes.”

• Customers provide their email address and “opt in” to receive regular updates from you.

• If you have readers visiting your blog, you need to be collecting their email addresses (filling your stadium).

• Check out Carrie’s 25 Practical Tips for Endless Lead Generation Through Networking, Online List-Building & Social Media.

Promote a Business with Social Media

6Find a Local Cause

• Getting behind a local cause in your community can help you do good while creating what is known as “top-of-mind” positioning.

• When the customer is ready to buy, they will think of you!• Your goal is to create an awareness of who you are. You

are a credible, honest, likeable person; and you want others to know you. Build trust.

• Zig Ziglar says, “If people like you they'll listen to you, but if they trust you they'll do business with you.”

Promote a Business with Social Media

7

Listen to Your Customers

• What are your customers saying?• What are your customers struggling with?• You might segment your customers according to their

interests and customize messages aimed at their interests.• Listen to your customers so that you can provide them

with excellent service and value.

Promote a Business with Social Media

8Summary

Remember, these 5 basic tips:

1. Establish an online presence. Create a webpage with a blog. Update often. Begin with Facebook, Twitter, & LinkedIn. Add Google+, Pinterest, & YouTube.

2. Create videos as often as possible.

3. Get their email as fast as possible. Give them a reason to sign up.

4. Find a local cause to get behind. You will enjoy helping others, and you will create top-of-mind positioning.

Promote a Business with Social Media

9References

Using Social Media To Promote The Business (August 3, 2012 by newmedia)

5 Customer-Centric Tips for Small Businesses [INFOGRAPHIC] (Scott Monty)What social media should your business use? (Antoine Grebert)

Five Things that Belong on the Front Page of Your Website (CYNTHIA BORIS)

23 NUGGETS ABOUT ONLINE VIDEO (VLOGGINGQUEEN)

Why Many Small Businesses Fail at Social Media (Ali Goldfield)