Using social media to promote your MOOCSally Reynolds, ATiT, Belgium

Talking about:Using social media as part of a broader promotion strategy

Suggestions based on our experience including what to avoid

How we promote MOOCs generally in EMMA

Further information link to our guide

General promotion of your MOOC

Check out resources for promotion in-houseMake a plan based on time and resources availableAgree who is responsible for different promotional activitiesReview and adapt depending on results

Promoting your MOOC locally

Local publicity in your university/college or school community, check availability of press office, magazines, newsletters, website, VLE, social media, mailings to alumni, specific departments and channels

Other channels and mechanisms

Traditional media radio and TV Printed materials and local

campaigns Promotion on MOOC aggregators Online promotion through websites

and blogs Events - conferences, workshops,

seminars Groups/clubs/faculties Employment agencies Libraries Specific interest groups related to

your topic

Social media as a tool for promotion

Cheap to set up and operate

Wide reach and significant

potential impact

Thrives on conversation

and informality

Great for generating statistics

Supports conversation, interaction & engagement

The good news!

Social media as a tool for promotion

Hugely time-consuming

Requires personal

ownership & commitment

Needs skill to use social media

effectively

Getting attention can be

challenging

Voracious appetite for

content

The less good news

Getting started with social media

What is the added value?Which channels?Plan launch how far in advance?How to keep up the momentum?Who are the most appropriate social media activists in your team?Who will take personal ownership?

Formal tone and registerIdentity more generalFrequency less importantAnnouncementCommunication often delayedInteraction not directly in the channel itself Promotional speak expected & accepted

Traditional media Social media

Tone informal & directIdentity more personalFrequency more importantConversationCommunication usually immediateInteraction directly in the channel itself Promotional speak unwanted & often rejected

Separate identity or using the

EMMA account?

Needs activity using a consistent

hashtag to generate traffic

Research carefully for relevant lists

Choose carefully which you want: group, page or

event

Make sure you have sufficient

amount of video

Difficult to build up subscribers

Setting up your own

social media channels

Contribute to channels hosted by communities with interests linked to your MOOC

Be generous - make sure to share, re-tweet, invite

Avoid promotion when sharing info about your MOOC

Make it clear who its aimed at, what you will learn in simple informal direct language ask for involvement

Make sure to ask for feedback about your MOOC leads to possible collaboration

Using other social media

channels

Check regularly how people heard about your MOOC best way to know what works!

Be careful with your meta data / contentCross-posting build up good habits

Promoting EMMA MOOCs

generally inclusion in seasonal campaigns activity in social media channelsonline promotion design of leaflet for each MOOC guidance and advice as requested

ABC for dissemination management

Standardised workflow

A = basic information

B = content related

C= promotion related

Using Social Media to make your MOOC more effective and engaging

Promote your MOOC and other EMMA MOOCs in the most effective way

Catalogues

Guides

Regular distribution of newsletters with information about EMMA aimed

at policy-makers, stakeholders and new MOOC providers

MOOC Aggregators

MOOC campaign October 2015MOOC-List published here: https://www.mooc-list.com/initiative/emmaClass Central published here: https://www.class-central.com/provider/emmaCoursetalk published here: https://www.coursetalk.com/providers/emma/coursesMOOCs University published here: http://www.moocs.co/Higher_Education_MOOCs.htmlOpen Education Europa published here: http://openeducationeuropa.eu/en/find/moocs/EMMAMOOC.ca published in newsletter

MOOC campaign February 2016MOOC-List published here: https://www.mooc-list.com/initiative/emmaClass Central published here: https://www.class-central.com/provider/emmaCoursetalk published here: https://www.coursetalk.com/providers/emma/coursesMOOC.ca published in newslettereMagister published here: http://www.emagister.com/Epale: separate publications per MOOC

https://www.mooc-list.com/initiative/emmahttps://www.class-central.com/provider/emmahttps://www.coursetalk.com/providers/emma/courseshttp://www.moocs.co/Higher_Education_MOOCs.htmlhttp://openeducationeuropa.eu/en/find/moocs/EMMAhttps://www.mooc-list.com/initiative/emmahttps://www.class-central.com/provider/emmahttps://www.coursetalk.com/providers/emma/courses

Prezi project

presentation

MOOCs

Catalogue

Press

Releases

Student

Mailings

MOOC leaflets in

multiple languages

MOOC Catalogue

Materials and resources

created to support

dissemination and promotion of

EMMA MOOCs

Checklist to ensure all channels usedTips for promoting the MOOCIdeas for how to identify what is unique and attractive about their MOOCSpecific suggestions about using social media to promote your MOOC in your own country/region

http://project.europeanmoocs.eu/project/publications/#guides