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Emirates NBD Questionnaire
Sector - Banking & Finance
Emirates NBD is a respected and widely known brand in the banking sector in Middle East. How do you find out via social, what products your customers are using and what other products existing or new customers could potentially use? Can Facebook be used to record interest for a certain banking product?
BRIEF
Case Study
With Newsfeed SmartApp's interactive posts technology we could achieve just that! A simple survey that takes no more than 30-40 seconds and we gather some incredible insights. Thanks to the seamless user experience right in the Newsfeed, you have high conversion rates of users actually answering questions that some may find boring. Emirates NBD was able to learn more about their customers and also collect valuable feedback.
Case Study
STRATEGY
Sector - Banking & Finance
Emirates NBD Questionnaire
Screen 1
Click playto stand a chance to win AED 250
Case Study
Sector - Banking & Finance
Emirates NBD Questionnaire
Screen 2
Select the category you belong to
Case Study
Sector - Banking & Finance
Emirates NBD Questionnaire
Screen 3
Click “Play” to experiencethe Newsfeed SmartApp
Case Study
Sector - Banking & Finance
Emirates NBD Questionnaire
Screen 3
Tell us the products you are currently using from ENBD
Case Study
Sector - Banking & Finance
Emirates NBD Questionnaire
Screen 4
Select your category again
Case Study
Sector - Banking & Finance
Emirates NBD Questionnaire
Screen 5
Tell us which ENBD products you'd be interested in
Case Study
Sector - Banking & Finance
Emirates NBD Questionnaire
Screen 3
Click “Play” to experiencethe Newsfeed SmartApp
Case Study
Sector - Banking & Finance
Emirates NBD Questionnaire
Screen 6
Fill out the form to win AED 250
Case Study
Sector - Banking & Finance
Emirates NBD Questionnaire
Screen 3
Click “Play” to experiencethe Newsfeed SmartApp
Case Study
Sector - Banking & Finance
Emirates NBD Questionnaire
Screen 7
That's it, you're done.
Case Study
Sector - Banking & Finance
Emirates NBD Questionnaire
Result & Analysis
Sector - Banking & Finance
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Activations & Form FillsComparison between the number of activations and number of form fills registered per day, throughout the week.
Activations Form Fills
1,661 forms filled out, voluntarily! ENBD gained incredible insights, with data points like what services their customers used and which of their products/services are their users interested in!
301 users, who don't currently use ENBD products, shared data on what products they would be willing to avail in future. Along with their contact details.
And you thought people don't like filling out forms on social?
Sector - Banking & Finance
Number of times ‘play’ was clicked
6,554 395 6,159
Number of forms filled
1,661 172 1,489
Conversation rate
25.34% 43.54% 24.17%
Sector - Banking & Finance
NEWSFEED SMARTAPPSUS Patent File Number: US2014880295 / Indian Patent File Number: 5298/CHE/2014 / GCC Patent File Number: 2015/30232
Newsfeed SmartApps is a patent pending innovation that let's brands post rich, engaging & interactive status updates on their FB pages resulting in higher engagement. With Newsfeed apps deploy engaging games, quizzes, surveys, mini-websites, data collection apps, videos or product slideshows with call to action and any interactive element right in the newsfeed!
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Easy to Post Works onNewsfeed
MobileFriendly
Promotable viaFacebook Ads
No allow app &FB app tab
Sharable & Likeable
ComprehensiveAnalytics
NEWSFEEDSMARTAPPS
Newsfeed SmartApps