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STRATEGIC MEDIA RELATIONS | SOCIAL MEDIA + SEO STRATEGY | CONTENT STRATEGY
OPPORTUNITY DIGITAL
ANALYSIS
→ Nearly 1 in 4 online adults in the United
States uses Twitter.
→ 62% of all American adults use
Facebook.
→ 1 out of every 3 professionals on the
planet is on LinkedIn.
Your customers and prospects are online
Sources: Facebook, LinkedIn, YouTube, Twitter, Instagram, Pinterest
380M
320M
400M 100M
1.49B
1B
Monthly Active Users Worldwide
They want to engage with you
Sources: Boston Consulting Group, ExactTarget, Simply Measured
→ Facebook engagement for Interbrand
100 companies rose 43.5% year over
year in Q1 2015.
→ Twitter audiences grew 38% in Q4
2014 and per-post engagement rose
85% year-over-year.
→ 96% of consumers trust brands that
use custom content to inform or help
meet a need.
→ 80% of business decision makers
prefer to get information in a series of
articles rather than advertisements.
→ 94% of journalists use social media
on a daily basis.
→ 67% of journalists spend up to two
hours per day on social media, up from
38% in 2012.
Journalists use social media and search engines every day
→ 83.7% of journalists consult Google
when researching an organization.
Sources: Cision, Business Wire
→ 25% of US journalists use social
media to make new contacts.
→ 28% of US journalists read blogs.
They need information, sources, and compelling content
→ 44% repost content on
microblogging sites like Twitter.
→ 55% of journalists read posts of
people they follow.
Sources: Cision, Business Wire
→ 80% of institutional investors use
social media in their regular work flow.
→ 40% of global institutional investors
expect to increase their use of social
media in 2016.
Institutional investors are turning to social media
Source: Greenwich Associates
→ 49% of institutional investors say
that information from social media
influenced their perspective on an
industry issue or topic.
→ 48% say information from social
media prompted them to do further
research.
They are researching industries, companies, and investment ideas
→ 31% say information from social
media influenced an investment
recommendation or decision.
Source: Greenwich Associates
But easily missed
“The majority of content published on the internet is simply ignored
when it comes to shares and links.”
Total shares across all networks
Number of
articles
[Median] [Mean]
Source: “Content, Shares and Links: What we learnt from 1 million posts,” Buzzsumo & Moz, by Steve Rayson. September 2015.
Grounded in meaningful, data-driven insights
Audience Analysis
Conversations Analysis
SEO Analysis
CompetitiveBenchmarking
OptimalDigital
ActivationStrategy
+ + + =
Understand your current and potential audiences
→ Demographic and interest profiling of existing social media audiences
→ Community detection and “tribe analysis” of prospective audiences across the social web
→ Global audience sizing on major social networks
→ Influencer identification
→ Comparative audience engagement analysis
→ Topic and conversation analysis on Facebook, Twitter, Instagram, Pinterest
→ Network analysis of Twitter retweet and mention relationships
→ Topic-based influencer detection
→ LinkedIn centers of influence
→ Influential media, bloggers, brands, celebrities
Analyze the conversations relevant to your brand
→ Geolocation of engaged users
→ Detection of influential accounts
→ Quantitative and qualitative analysis of conversation themes, hashtags, keywords
→ Comparative analysis of social media brand mentions and brand sharing activity
→ Tracking analysis of peak mentions versus competitors
Benchmark your brand to uncover the conversation drivers in your industry
→ Analysis of the top keywords that send traffic to your brand’s web properties — and those of your peers and competitors
→ Assessment of keyword and content opportunities relevant to your brand
→ Site auditing and review of technical SEO issues that may be penalizing your content and curbing your search engine authority
→ Backlink analyses to inform link acquisition strategies
Optimize your search engine performance
92% of all traffic from an average Google search is generated from
sites listed on the first page 75% of clicks from
Google search are generated by the top five organic results
Source: Chitika
→ Proof of concept for organizations seeking to launch a social media strategy
→ “Quick wins” that can boost social media performance for organizations that are running programs and campaigns
→ Blueprint for optimizing social media activities that drive reach, engagement, and conversion of key audiences
→ Foundation for a more effective digital content strategy
Identify the optimal social media + SEO activation strategy
● Highly focused, boutique communications
consultancy founded in 2003
● Partner accountability and high-touch service for
every client
● Experienced team of senior PR practitioners,
content strategists, and social media specialists
● Unparalleled relationships with top-tier editors and
journalists
● Collaborative and enduring client relationships
● Consistent ability to drive meaningful results for our
clients
About RooneyPartners
424 Madison Ave. 7th Floor New York, NY 10017 212.886.1690
@RooneyPartners www.rooneyco.com
Len Costa | [email protected]
Contact