15
SEO STRATEGY HARISH VADLA DIGITAL MARKETING ANALYST PRESENTED BY :

Seo strategy-

Embed Size (px)

Citation preview

Page 1: Seo strategy-

SEO STRATEGY

HARISH VADLA DIGITAL MARKETING ANALYST

PRESENTED BY :

Page 2: Seo strategy-

SEO Tips for 2015

> Search Engine Optimization in 2015 is too complicated for

beginners so they must need to comply with some Best SEO

Tips and Tricks that will increase their Website ranking better in

modern Search Engines Methods.

> Once upon a time, if you desired to use SEO to maximize your

rankings, you simply packed your website as full of keywords

and phrases as possible. Some less scrupulous web designers

packed their sites full of popular, but irrelevant, keywords.

Page 3: Seo strategy-

SEO Tips

> Nowadays, SEO isn't just for common anymore. Decent businesses are learning how to improve their websites so they can be discovered by people who are searching for the products and solutions and services they want to sell.

> Now a days Google upgrading algorithms and updates for content only, so use unique content on your websites, blogs, post.

Page 4: Seo strategy-

Keyword analysis and Research

> Use this Google Keyword Planner for Keyword

analysis

> Find Less Competitive Keywords with high search

Volume

> Select Key phrases

> List out Relative Keywords by relevance

Page 5: Seo strategy-

SEO Tips to improve On-Page optimization

> Interesting and Descriptive to read

> Quality of the Content

> Short and Sweet Title

> Relative Meta Description

> Use this Optimal Keyword Density Ratio in content

> SEO Warm and friendly URL

Page 6: Seo strategy-

SEO Tips to improve On-Page optimization

> Keywords in First Paragraph

> Use of Headings

> Concentrating Keywords

> Image Optimization

Page 7: Seo strategy-

SEO Tips to improve On-Page optimization

> Useful and Descriptive article

No one is going to like uninteresting long articles so

write your articles interest to read and illustrative content that will

clear all things about the article title.

> High quality of the Content

Don't copy Paste whole content from the other

website that never going to provide you traffic. Google has very

good eye to find out the Copy contents. Avoid Keyword stuffing

and other Black-hat SEO tricks.

Page 8: Seo strategy-

SEO Tips to improve On-Page optimization

> Shot and Sweet Title

Title must be relative and the Key phrase Keywords must be present in the Title. And in length is better to keep it between 40 to 65 Characters example adding best seo services . To make website title tag to more search engine friendly read this Tips to optimize the title tag.

> Relative Meta Description

Writ a short and sweet 156 Characters that will explain your whole report of the article will help to know better in Search Engines Results Page.

Page 9: Seo strategy-

> Optimal Keyword Density Ratio

Maintain your Keyword Density in the Safe manner to not getting

Google Algorithm Consequences.

> SEO Friendly URL

Url of the content must be which means full to the content. Then

search Engine emphasize the Url Keywords also it's a boosting signal for

the SEO.

SEO Tips to improve On-Page optimization

Page 10: Seo strategy-

> Keyword in First Paragraph

Use the Keywords in First Paragraph so search Engines know

this is the content really explains about the Title.

> Use of Titles

Use proper headings tags h1, h2, etc... It will make legibility

easier and Nice Chapter wise content.

SEO Tips to improve On-Page optimization

Page 11: Seo strategy-

> Focusing Keywords

Featuring the Keyword with strong or long tag will increase the

exposure of the point you are really want to reader by people also it's add

some weight in SEO.

> Image Optimization

One Image can explain almost everything better than long story

content so add an image and Optimize image using proper Alt Tags.

SEO Tips to improve On-Page optimization

Page 12: Seo strategy-

Tips to improve Off-Page SEO

> Use of Social Media

> Quality Link Building

a. Article submission

b. Forum posting

c. Guest blogging

d. Blog creation

e. Profile creation

f. Social bookmarking

g. Directory submission

Page 13: Seo strategy-

Tips to improve Off-Page SEO

> Use of Social Media

Use of Social Media not going to build follow back links but it's a

highly effective source to deliver traffic to the website. Traffic signal is also

important factor in SEO so use the social media to get traffic.

> High quality Link Building

Don't build your Link too much faster. Quantity of Back links

that's not matter Quality will Matter. So write your content good and

exciting then the Back link will flow automatically to your content.

Page 14: Seo strategy-

Necessaries of SEO Tips and Tricks

> Competitive world everything will have some Guidelines and

rules that must we need to follow. So we need to follow this

techniques to survive our ranking in search Engines.

> Always one thing we need to remember in SEO that is if we

write Unique and Good Articles that is interest to read for a user

not for search engines this is the one rule always survives you

in SERP.

Page 15: Seo strategy-

HARISH VADLA

DIGITAL MARKETING ANALYST