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April 10, 2023http://myspace.com/tonyadam | @tonyadam
SEO Strategy
Tony Adam - @tonyadam | http://www.myspace.com/tonyadam
http://myspace.com/tonyadam | @tonyadam April 10, 2023
Tony Adam - @tonyadam
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Analysis
On-Site SEO• Technical• Media
(Photos)
Social Media Link Development
SEO Lifecycle
April 10, 2023http://myspace.com/tonyadam | @tonyadam
P1 Blockers Quick Wins High Priority
P2Long Term, High Priority
Initiatives
P3 Low Priority a.k.a Nice to haves
SEO Roadmaps & Priorities
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Technical & On-Page SEO
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Crawling & Indexing Concerns
April 10, 2023http://myspace.com/tonyadam | @tonyadam
URL Structure & Robots.txt
Before
http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=100383677
ColdFusion URL Structure:
April 10, 2023http://myspace.com/tonyadam | @tonyadam
URL Structure & Robots.txt
After
http://www.myspace.com/video/leonalewis/leona-lewis-talks-about-echo/100383677
New URL Structure:
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Site Speed: Crawling & Indexing
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Site Speed Improvements = #WINNING
Conclusion: Decrease in Page
Load times led to an increase of
15 Million pages crawled per
day.
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Site Speed & Outages = FAIL!Avg Page Load time: 10 seconds
Conclusion: Increases in page
load times lead to a decrease in #
of pages crawled & correlates to
traffic growth, or lack there of.
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Fixing Site Speed & Outages = #WINNING
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Canonical Tag: Incorrect Implementation
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Canonical Tag: Incorrect Implementation
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Canonical Tag Causing Ranking Issues
After
Before
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Sticking to the basics! Alt text & Photo Names
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Information Architecture
Before After
April 10, 2023http://myspace.com/tonyadam | @tonyadam
IA/UX Improvements with Breadcrumbs
Internal Linking
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Test & Iterate
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Small Changes & Quick Wins
Iterate, Iterate, Iterate!
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Test Conversion Rates with PPC
40%+ Conversion Rates
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Testing: Click Through Rates from SERPs
Test, Test, Test!
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Case Study: Trends + Social +
Search=
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Search Traffic Trends
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Case Study: Jennifer Lopez Trend
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Case Study: Jennifer Lopez Trend
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Oh Em Gee!
Case Study: Lindsay Lohan Trend
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Case Study: Lindsay Lohan Trend
April 10, 2023http://myspace.com/tonyadam | @tonyadam
Tony Adam - @tonyadam
Thank You!
