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Location specific contests to engage and build relations with target community for our client, GoGujarati. GoGujarati is a mobile app for Gujarat people across the world. We decided to do a contest for Ahmedabad and Surat two of the most active Gujarat cities on social media. By the end of these two contests, we saw a total increase in 120 followers and a significant increase in qualititative engagement as well! To know more you can contact us at [email protected]
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www.digiwhirl.com [email protected] +91-9004350022
Introduction
GoGujarati is an initiative to bring together the Gujarati community from around the world via the GoGujarati mobile app and other digital platforms including Facebook and Twitter!
www.digiwhirl.com [email protected] +91-9004350022
Campaign Ideation
We wanted to connect with the hardcore Gujarati community – who love their Gujarat!
We wanted to create a contest that the community would not only enjoy but would bond with!
Outcome:
We launched region-specific contests“#AmdavadSpecial” and “#TrueSurati”
www.digiwhirl.com [email protected] +91-9004350022
Campaign Execution
Special creatives made for each contest
Tagged Ahmedabad, Surat specific groups and influencers, to increase visibility and participation!
Geo-tagging to spread awareness in the right audience
Engage with all contest responses to further connect with the participants
www.digiwhirl.com [email protected] +91-9004350022
www.digiwhirl.com [email protected] +91-9004350022
www.digiwhirl.com [email protected] +91-9004350022
Results
We see two clear spikes in our followers due to the contests!
Compared to our average daily follower increase, we saw a 7x jump during #AmdavadSpecial & #TrueSurati
#AmdavadSpecial
#TrueSurati
www.digiwhirl.com [email protected] +91-9004350022
Results
Quantitative:
The two contests were held in consecutive weeks. In this 2 week period we saw a total increase of 120 followers!
Qualitative:
We connected well with the Gujarati community and we find a deeper engagement & interactivity after the contests
