Campaign Report:#NotMyCupOfTea

Beard Bros• 04.12.2015• Society Tea

The Brand

Society Tea

From the lush greenery of India's hilly tea estates, a pleasant journey began over 80 years ago. From the doors of Hasmukhrai & Co, established and acknowledged master tea blenders in India since 1933, our long tea journey has taken Society Tea from the initial tea bush to the tea cup.

Available at all leading stores, Society Tea is undeniably an experience that truly revitalizes.

Follow our blog - http://societytea.com/blog/Twitter - https://twitter.com/SocietyTeaInstagram - https://instagram.com/societytea/Linked In - https://www.linkedin.com/company/societytea

Overview

In the wake of Aamir Khan’s statements on Facebook, the debate on Intolerance became a viral topic on Twitter. Millions of people took to the platform to air out their frustrations. This gave us an idea, to reach out to our fans through a truly unique contest. It was from the seeds of this thought that #NotMyCupOfTea was born.

We wanted people to tweet about topics that frustrated them with regards to society, religion, politics and current affairs

What We Did Conversations through targeted tweets We created a set of tweets featuring hot topic points that kickstarted conversations.

Alliances with contest boardsWe reached out to prominent contest boards and got them to retweet our content to their audience

Alliances with influencers We touched base with prominent influencers who helped boost the engagement & traction of the contest

Conversations through targeted tweets

Alliances with contest boards

The Tweets

The Results

28,731Impressions

8.4%Engagement Rate

1,100Replies

401Retweets

317Likes

Trending in India for 3

hours

71Followers Added

Thank You31, Upper Mezzanine, Gr. floor, Evershine Mall, Malad

West, Mumbai 400064, Maharashtra, India

Phone: 9819620485