#NameYourwifi

A contest promoted & viral-led by Digisol brand fans

Pre- Production: Complete Analysis of @DIGISOL_SNSL followers by location

Pre- Production

We reached out to select followers through ‘Direct Message’

Launch: To build up the excitement we started with the warm up tweets

Launch: Then we revealed the contest.

Fans participated and started sharing funny and quirky names...

Launch: As the word spread, We got new followers...

#NameYourWifi: We kept the tweeting on for more engagement and participants.

Mid way, people kept tagging and inviting their friends to join the contest.

Meanwhile, As the contest went viral on twitter, we asked the fans on facebook to join the fun.

Cross Promotion on Facebook

Celebrity also tweeted using #NameYourWifi

Result: it trended on twitter for 3 days.

Result: Indiatimes shared an article on #NameyourWifi

The reach was over 850,000 people.

The collective reach of mentions and retweets was over 50,000

Result: ALMOST 2 MILLION IMPRESSIONS !

Thank You!