10 Twitter Brand Contests

Brand: Zomato

Best Practice: Clear Messaging Hashtag that clicks ideas relevant for the brand Tagging friends increase reach and boost engagement

Brand: Peter England

Best Practice: Selection of highly discussed topic, Football Simple and self explanatory Hashtag Rules demand continuous tweeting to hold the position hence more

engagement

Brand: Micromax Mobile

Best Practice: Contest run simultaneously with offline launch Simple requirement – Guessing the price

Scope of Improvement: Hashtags in the creative are in uppercase making it difficult to read Hashtags in contest and winner announcement creative differs

Brand: Flipkart

Best Practice: Tempting gratification Contest aiming at raising awareness

Scope of Improvement: Too many actions involved for participating Follow, Retweet and

Correct answers to 5 questions Link embedded in tweet takes user to different page resulting into

break in user journey

Brand: SnapDeal

Best Practice: Leveraging Selfie trend Uniform contest across platforms

Scope of Improvement: Gratification not clearly mentioned Start and end date of not shared

Brand: Oriflame India

Best Practice: New concept of recognizing day to day life people as teachers Well crafted Hashtag

Scope of Improvement: Sequence of contest rules not aligned Picture of hamper would have generated interest

Brand: London Dairy

Best Practice: Rules mentioned are short and crisp Hashtag provokes user to tweet wide range of ideas Creative used in the contest beautifully explains an example

expected Promotes other owned platforms subtly to the audience

Brand: Mcdonald's India

Best Practice: Right to taste contest is relevant in

the period with election buzz Enticing gratification for winners

Brand: Kissan

Best Practice: Short and simple contest

Scope of Improvement: Setting minimum number

of tweets required to win should be eliminated

Do's and don'ts• Keep contest as simple as

possible• Hashtag visibility and simplicity

both are equally important• Time and topic for contest

should go hand in hand• Try to keep interesting prizes to

match the current trend• Engage with participants to

make them feel important• Boost engagement with

promoted tweets and influencer outreach programs

• Too many steps might result in drop outs

• Complicated rules reduce interest

• Incomplete information results in confusion

• Too long Hashtag narrows down scope for ideas to tweet

• Delay in announcing winners and delivering prizes impacts negatively

Thank You

Feedback on bhavnavaja@gmail.comFollow @BhavnaFeeling