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Casia 2014 - Presentation on Social Media - IIM Trichy
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Stage 1
ThePreliminar
yRound
Team Name: CaseSimplifier168
Name of first member:Ankur JaiswalCollege Name:IIM Trichy
Name of second member:Saurabh MishraCollege Name:IIM Trichy
What is Social Media?Convergence between human interaction
and internet based technology
Biggest revolution
that occurred in
last 200 years
Social Media conversation
is not organised ,
not controlled
and not subject to physical
boundaries
Allowing people to
share perspectives
, contents and personal opinions and
insights
tIt has accelerated the rate at
which relationships
develop, information
is shared and influence
takes hold
The Timeline of Social Media
The Many Faces of Social Media
How people use Social Media?
Social Media Words
Social Media is of the people, by the people and for the people, shall not perish from the Earth- Tweet by Abraham Lincoln of today
End Users or Consumers• Mobile internet users• Web users
The Providers or Role Makers• Website or application designers• Internet service providers
Marketers or Recruiters• Non traditional Marketing• Product launches or trials• Identifying profiles with matching roles
The Elements of Social Media
Actual Product
Core Product
Augmented Product
Connecting People
Blogs
E Mails
Chats
Videos
File Sharing
Reviews & Feedback
InformationSentiments
Social Media Facts
Present & Future of Social Media
Social media has undergone a change in Shape, Size and Power which is evident from the Facts shared in the previous slide.
The marketers have identified the potential and digital marketing has taken a central place. And therefore we can
see advent of various Digital marketing tools such as Search Engine Marketing(SEM), Gmail Sponsored
Promotion(GSP), Click-Through-Rate(CTR).`
Today, Advertising has formed major source of social media revenues.
The Future shall belong to those who strive for Trust, Transparency and Triumph, if they want to get a strong
foothold in highly competitive market.