www.simplify360.com

Stage 1

ThePreliminaryRound

Team Name: Hammerheads

Name of first member: Mayank ShekharCollege Name: IMT Ghaziabad

Name of second member: Arpan SaxenaCollege Name: IMT Ghaziabad

What is Social Media?A medium of interaction

for people toBusiness

Identity Creation

Networking

BloggingCommunicate

Share

Exchange Info/Idea

Create

Active on Social Media Inactive

Male Female

As in June’1419%

71%22%

17%21%

Demographics

74%

26%72% 76%

Global Internet Users

Use Social Media

Don’t Use

Eliminating Location and

temporal restrictions

Reaching the masses

Spreading Social Awareness

• Emotional connect with brand promotion

• Initiatives for a social cause

Message with a Mass Impact

• Creating Brand Awareness and promoting CSR via Twitter

• Means of social interaction • Brand engagement• Addressing social problems

Increasing Reach

Social Media Marketing

Sell as much as you canCreate a win-win situation

Promote at once:• Channel• Product• Sport• Team• The web blogger• User participation

Benefits

• Customer retention• Customer conversion

Disadvantages

• Time intensive• Reduced work productivity • Spoiling personal life • Privacy and security issues• Reliability• Disparity• Exclusiveness

Everything isn’t fruitful

Catch up… Or Catch you laterA Company needs to:

• Ensure flexibility• Adapt to changing market trends• Connect and make presence felt• Have Social media presence