Stage 3

HaveYourSay

Team Name: Ardent

Name of first member: Neha KasanaCollege Name: IMT Ghaziabad

Name of second member: RuchikaCollege Name: IMT Ghaziabad

Re-branding Kritika

#I’mNotAgangsteR

#I’mNotAgangsteR

• Kritika Bali is a Hero and not a victim• She won’t back out, instead, will spread

awareness regarding the consequences of sharing too much details on social-media

• She would share her experience on twitter and Facebook on how she was manipulated by the Mafia in Pattaya

• She was constantly stalked on twitter; she misinterpreted it as destiny and fell for this don

• She would also use real life incidents of other girls which she found during her investigation

#I’mNotAgangsteR

• Through this initiative she aims to prevent other girls

• To begin with, we will request people from Bollywood fraternity and closed ones to promote the cause

Marketing strategies for

Gajar Ka Halwa

Marketing Strategy 1#PyaarKeChappanBhog• This campaign will invite boys to share the

best two ways they think to impress a girl• They can share the two ways through

comments or videos• Out of the total entries best 56 ways will be

selected and will be shared on our official Facebook and twitter page. Videos will be shared on youtube too.

• The top 6 entries will get a chance to meet the star cast of the movie

• Rest 50 entries will get gift hampers and goodies signed by the star cast

Marketing strategy 2• We can use comic art to create

buzz on Twitter and Facebook which will be posted on daily basis.

• Comic art will have all the lead characters from the movie and the story will revolve around the plot of actual movie

• We also plan to publish animated videos of the cartoon characters on You Tube

Marketing Strategy 3

• We plan to share the “Behind the Scenes” video on You Tube.

• The star cast will visit restaurants, hotels and dhabas in Delhi, Mumbai and Hyderabad.

• They would cook Gajar ka Halwa for the customers and reaction of the customers would be shared in the form of pictures on Instagram and tweets on twitter.

• They would also be distributing Gajar ka Halwa to Under-privileged children and we hope to get good media coverage.

Stage 3

HaveYourSay

THANK YOU