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5 Winning Tips for a
Successful Twitter Contest
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Are you looking for a new, interactive way to engage your
target audience? A Twitter contest may be the answer. A
successful social media contest can do many things for your
brand – increase followers, drive engagement, create brand
awareness, and more. With Twitter specifically, there is the
added bonus of your content potentially going viral.
All of these elements can add up to one winning
combination. Here are 5 tips to create, promote and manage
a successful Twitter contest or sweepstakes:
Follow the rules: Make sure to do your due diligenceand review rules and guidelines as stated by Twitter. Forexample, do not encourage participants to tweetduplicate updates or links for added entries. Phrasessuch as “whoever retweets the most wins!” go againstTwitter best practices and should be avoided. Make sureto include all guidelines and stipulations in a “fine print”section somewhere on the entry page or withinmarketing materials. Be transparent about the contestrules – and make sure to follow them yourself – to startyour contest off right.
Craft a compelling message: There should be no limitsto the creativity of your Twitter contest – just make sureit aligns with your brand mission and will appeal to yourcustomers. Consider the reasons why you want to do a
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customers. Consider the reasons why you want to do acontest. Why do you want to do it through Twitter? Whynow? What are your goals? The answers to these simplequestions will help you narrow in on a message that willresonate with your customers. For example, yourcontest could be timed with a product launch orupcoming holiday. Everything from the contest languageto the hashtag to the prize should be aligned with themessage and your ultimate goals.
Helpful hint: Make sure to check your desired hashtag onTwitter to see if it’s already in use (you probably want touse a hashtag that isn’t already tied to otherconversations).
Determine contest logistics: Once you’ve crafted themessage and goals for your Twitter contest, it’s time tofocus on the details. What exactly do people need to doto enter? How many times can they enter? What if theydon’t have Twitter – will you give them another way toenter? How long will the contest go on? How will youkeep track of entries? It’s critical to nail down thesedetails before the contest launches so you don’toverlook anything.
Twitter only lets you see hashtag results for a week orso. If you plan to use a hashtag to monitor yoursweepstakes, you’ll need to keep an eye on the hashtagregularly. Otherwise, you can ask users to include an@reply in their tweet. If the updates include @usernamemention to you, you’ll be able to see all the updates in
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mention to you, you’ll be able to see all the updates inyour Mentions timeline.
Actively engage with entrants: You will likely track yourTwitter contest entries once the campaign has started.Don’t be a bystander. Get involved. Re-tweet. Comment.Engage with people participating in YOUR contest. Thiswill encourage others to enter and recognize those whohave already done so who may be even more inclined tocontinue to engage with you once they get an initialresponse.
A powerful example of this is Punchbowl’s #AdiosEvitesweepstakes, which encourages participants to saygoodbye to Evite® and hello to Punchbowl. To enter thecontest, people simply need to send a tweet about whythey don’t like Evite and include the #AdiosEvite hashtagfor a chance to win $1,000. Punchbowl has beensuccessful in re-tweeting some of their favorite reasons – which acknowledges the entry as well as helps to spreadthe word to others. The company has also replied toselect participants’ tweets with words of agreement.
Maintain momentum: You’ve just launched a well-planned Twitter contest – now what? The initial burst ofentries will be exciting, no doubt, but it should not causeyou to sit back and wait for them to continue to appear.Engage all aspects of marketing to keep the contestentries rolling in past the initial launch. Support theTwitter contest with cross-marketing to social mediachannels such as Facebook, Instagram, and Pinterest.
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channels such as Facebook, Instagram, and Pinterest.Leverage your email list to drive entries. And find ways topromote the contest on your website, possibly througha thoughtfully designed landing page with a clear call toaction.
Follow these five tips to build and maintain a successful
Twitter contest or sweepstakes. If your brand is satisfied with
the result, the Twitter contest can easily be repeated with
different messaging and prizes throughout the year.
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