Collaborative economy | insights 1

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The latest news about the rapid and exciting developments in the collaborative economy No pictures? View in your browser! I N S I G H T S | I S S U E J U N E 2016HI THERE!We are happy to welcome you to our shareNL INSIGHTS. Read all about the rapid and exciting developments in thecollaborative economy, and of course, how to get in on the action and join our inspiring events. In this issue you willlearn about how this phenomenon challenges markets concerning startups, government regulation and insurance, butalso how these issues inspire innovative solutions: these are just a few of the topics that were addressed at the TheNext Web conference where shareNL co-organized the Collaborative Economy Stage. During the Sharing City Dinnerthat followed, which was organized by the City of Amsterdam and co-hosted by shareNL, new interdisciplinary insightswere formed about how municipalities are experiencing changes, and how to tackle disruptions and regulationissues. Moreover, we have some interesting shareNL updates for you, such as our very own book 'Share', a EuropeanParliament video of our Ananda Groag speaking about shared mobility in rural areas and of course a link to our newestwebinar! THE SHARING CITY RECIPE: WHAT'S THE SECRET INGREDIENT? In Amsterdam, thesharing economy is here to stay. The growth in locally to globally operating sharing initiatives is remarkable to say theleast. Since 2015, Amsterdam is the first Sharing City in Europe, and as such, the progressive leader in an expanding But since even the sharing economy is still an unknow term to some people, lets take a step back: what exactlyIS a sharing city? First and foremost, the Amsterdam city government, in collaboration with shareNL, is determined tosupport and launch a variety of sharing projects that support citizens in their daily lives, making the city friendlier andmore livable at the same time. What are these projects? Just to name a few: logistics will be supported to use capacitymore efficiently, avoiding stress, traffic and pollution at the same time; car sharing will be massively promoted torelieve the city of excess car traffic, and sharing platforms are now working together with the government on how tosupport the new inhabitants of Amsterdam with moving and settling in the cities. But Sharing Cities need one secretingredient to make all of these projects work. LET'S START COOKING! READ MORE HERE startup business government knowledgeA LEAP FOR REGULATION While the collaborative economy enables people to earn an income with theirunused resources, how does the government make sure the sharers keep paying their taxes? Italy has found asolution and addressed the regulatory and fiscal issues through introducing a category where you will be taxed at aflat rate until a certain cap. Meanwhile Amsterdam taxes Airbnb users and Belgium taxes the whole sharing economyalltogether.MaRS SUGGESTS TO REVAMP REGULATIONCATCH UP The collaborative economy is also causing rapid reorganizations in insurances. Start-up Easicar founda way to help Uber drivers insure their car, and flourished within months - a sign that traditional insurancecompanies need to catch up with new markets, according to car sharing platform Hiyacar.Moreover, Google continues to merge into Ubers' lane by starting Waze Carpool, and other players like Apple, Toyota,and Volskwagen are also entering the field. SHARE YOUR THOUGHTSWHO BENEFITS? Berlins unique charm attracts more and more visitors. Locals fear this trend will cost the cityits character and make life unaffordable. The City of Berlin now decided to take action and ban unintended use of space. This affects space-sharing platforms like Airbnb. Berliners are split: Renters think of the regulation asbackward while residents welcome the restriction. Locals on the rural areas in the Netherlands, on the other hand,seem to welcome Airbnb with open arms..AND HOW DO GOVERNMENTS KEEP UP?shareNL NEWS | What have we been up to lately? OUR BOOK 'SHARE' isout! Read all about why thecollaborative economy is more thana hype: it is here to stay. Thebook shows how new initiativeschallenge existing markets, andhow mainstream business cananticipate changes in the economyand society as we know it and findtheir way of fitting in. Get yourcopy here or in Dutch bookstoresSHARED MOBILITY INRURAL AREAS wasaddressed by Ananda Groag atThe Greens and the EuropeanFree Alliance event . Ananda wasinvited to participate in the livestream, where she discussed howto develop new initiatives throughthe use of digital information toolsthat enable shared sustainablemobility. Watch the video here.IT'S TIME FOR OUR FIRSTWEBINAR! Our webinars willcreate a pyramid of collaborativeeconomy learning: we start with thebasics of the collaborativeeconomy and what is currentlyhappening in the area, and thenfocus on specific areas to help youfind the exact knowledge thatapplies to you. Don't miss the firstone on June 14, sign up here! Cities are the place where change happens; and change happens fast.- KAJSA OLLONGREN | deputy mayor City of Amsterdam believes in a world where everyone has access to all products and services, necessary for a connected, prosperous,sustainable and happy life. The collaborative economy could lead us to a more social, sustainable and economically soundsociety.Keizersgracht 264, 1016 EV Amsterdam, The NetherlandsWant to change how you receive these emails?You can unsubscribe from this list