The latest news about the rapid and exciting developments in the collaborative economy No pictures? View in your browser!
I N S I G H T S | I S S U E J U N E 2016
HI THERE!We are happy to welcome you to our shareNL INSIGHTS. Read all about the rapid and exciting developments in the
collaborative economy, and of course, how to get in on the action and join our inspiring events. In this issue you will
learn about how this phenomenon challenges markets concerning startups, government regulation and insurance, but
also how these issues inspire innovative solutions: these are just a few of the topics that were addressed at the The
Next Web conference where shareNL co-organized the Collaborative Economy Stage. During the Sharing City Dinner
that followed, which was organized by the City of Amsterdam and co-hosted by shareNL, new interdisciplinary insights
were formed about how municipalities are experiencing changes, and how to tackle disruptions and regulation
issues. Moreover, we have some interesting shareNL updates for you, such as our very own book 'Share', a European
Parliament video of our Ananda Groag speaking about shared mobility in rural areas and of course a link to our newest
THE SHARING CITY RECIPE: WHAT'S THE SECRET INGREDIENT? In Amsterdam, the
sharing economy is here to stay. The growth in locally to globally operating sharing initiatives is remarkable to say the
least. Since 2015, Amsterdam is the first Sharing City in Europe, and as such, the progressive leader in an expanding
field. But since even the sharing economy is still an unknow term to some people, lets take a step back: what exactly
IS a sharing city? First and foremost, the Amsterdam city government, in collaboration with shareNL, is determined to
support and launch a variety of sharing projects that support citizens in their daily lives, making the city friendlier and
more livable at the same time. What are these projects? Just to name a few: logistics will be supported to use capacity
more efficiently, avoiding stress, traffic and pollution at the same time; car sharing will be massively promoted to
relieve the city of excess car traffic, and sharing platforms are now working together with the government on how to
support the new inhabitants of Amsterdam with moving and settling in the cities. But Sharing Cities need one secret
ingredient to make all of these projects work.
LET'S START COOKING! READ MORE HERE
startup business government knowledge
A LEAP FOR REGULATION While the collaborative economy enables people to earn an income with their
unused resources, how does the government make sure the sharers keep paying their taxes? Italy has found a
solution and addressed the regulatory and fiscal issues through introducing a category where you will be taxed at a
flat rate until a certain cap. Meanwhile Amsterdam taxes Airbnb users and Belgium taxes the whole sharing economy
MaRS SUGGESTS TO REVAMP REGULATION
CATCH UP The collaborative economy is also causing rapid reorganizations in insurances. Start-up Easicar found
a way to help Uber drivers insure their car, and flourished within months - a sign that traditional insurance
companies need to catch up with new markets, according to car sharing platform Hiyacar.
Moreover, Google continues to merge into Ubers' lane by starting Waze Carpool, and other players like Apple, Toyota,
and Volskwagen are also entering the field.
SHARE YOUR THOUGHTS
WHO BENEFITS? Berlins unique charm attracts more and more visitors. Locals fear this trend will cost the city
its character and make life unaffordable. The City of Berlin now decided to take action and ban unintended use of
housing space. This affects space-sharing platforms like Airbnb. Berliners are split: Renters think of the regulation as
backward while residents welcome the restriction. Locals on the rural areas in the Netherlands, on the other hand,
seem to welcome Airbnb with open arms.
.AND HOW DO GOVERNMENTS KEEP UP?
shareNL NEWS | What have we been up to lately?
OUR BOOK 'SHARE' is
out! Read all about why the
collaborative economy is more than
a hype: it is here to stay. The
book shows how new initiatives
challenge existing markets, and
how mainstream business can
anticipate changes in the economy
and society as we know it and find
their way of fitting in. Get your
copy here or in Dutch bookstores
SHARED MOBILITY INRURAL AREAS was
addressed by Ananda Groag at
The Greens and the European
Free Alliance event . Ananda was
invited to participate in the live
stream, where she discussed how
to develop new initiatives through
the use of digital information tools
that enable shared sustainable
mobility. Watch the video here.
IT'S TIME FOR OUR FIRST
WEBINAR! Our webinars will
create a pyramid of collaborative
economy learning: we start with the
basics of the collaborative
economy and what is currently
happening in the area, and then
focus on specific areas to help you
find the exact knowledge that
applies to you. Don't miss the first
one on June 14, sign up here!
Cities are the place where change happens; and change happens fast.
- KAJSA OLLONGREN | deputy mayor City of Amsterdam
shareNL believes in a world where everyone has access to all products and services, necessary for a connected, prosperous,sustainable and happy life. The collaborative economy could lead us to a more social, sustainable and economically sound
Keizersgracht 264, 1016 EV Amsterdam, The Netherlands
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