Sharing Economy & Collaborative Consumption

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Slides from my lecture at KTH - Royal Institute of Technology in October 2014, http://dm2571-2014.blogspot.se/2014/09/lecture-12-wed-oct-1-10-12-teigland.html

Transcript

  • 1. October 2014

2. Who am I? (LinkedIn Inmaps)SwedishIndustrySSEExec EdResearchWhartonStanfordMcKinseyvonorange.com 3. Todays discussionPart I BackgroundPart II The Sharing EconomyPart III ExercisePart IV Into the Future 4. ThenThx to R. Wieselfors, Ericsson for photos 5. NowThx to R. Wieselfors, Ericsson for photos 6. http://www.torbenrick.eu/blog/strategy/the-sharing-economy-is-changing-consumer-consumption/ 7. Collaborative consumptionBotsman, 2010 8. People Net generation 24x7 mobile workforce Knowledge via MOOCs Sharing not consuming SustainabilityTechnology Broadband access The Cloud Mobile phones Internet of Things Big Data 3D printing Robotics/AI VR/AROpen Source Software Hardware PhysiblesConvergence of..Finance Microlending/microfinance Crowdfunding/equity/P2P Non-fiat cryptocurrencies Mobile money/payments 9. History tends to repeat itself.Innovation, financial crisis, industrial revolution, SteamengineInternalcombustionengineMicroelectronicsLate 18th C Late 19th C Late 20th CSchn 2008Thirdindustrialrevolution? 10. Many are stuck in our old ways 11. Whats around the corner?24x7 Global Internet Collaboration + Open Source + 3D Printing$60,000$150Available for freedownload onhttp://mashable.com/2013/02/13/robohand/Where isthe firm? 12. No one knows everything,everyone knows something,all knowledge resides in nheutmwaonrkitsy..Six degrees ofseparation- Milgram, 1967Adapted from Lvy 1997 13. The wisdom of the crowdClosedExpensiveComplexAccurateOpenInexpensiveSimpleClose enoughHinton 2007AccurateUp-to-date 14. 105 emp350+Partners43,900+Communitymembers15,000+Customers in130 countries Content management software, #1 in media industry 250,000 sites in 170 countries Customers: UN, FT, WSJ, Vogue, Hitachi, 3M, BMW 105 employees in 9 countries (US, Europe & Asia)Teigland et al., 2014 forthcoming 15. eZs platform for building identity andcompetence throughout its ecosystemeZ Softwaredevelopment team 16. ThreadlessA platform for global community collaborationEst. $30 mln sales30% profit margin incommodity business20 employees but a24x7 global workforce of2.4 millionNo internal R&D orsales & marketing 17. From clothing to home products. 18. Innovation in automotive design/productionLocal Motors is the place for people to createinfluential vehicles together.http://www.youtube.com/watch?v=azCRuwtE_n0 19. The Collaborative EconomyA system that activates theuntapped value of all kinds ofassets through models andmarketplaces that enablegreater efficiency and access.Harvard Business Review, 2014- Botsman 20. Across all kinds of assetsAsset Example OrganizationIntangible Open source softwareOpen source hardwareLinux, eZ SystemsThingiverseFinancial CrowdfundingP2P lendingCryptocurrenciesFundedByMe, KickstarterToborrowBitcoinHuman Knowledge/skillsLaborInnocentive, Local MotorsTaskRabbit, MyWaysTangible TransportationProperty/HousingFoodUberAirBnBEatWithOther Reputation?? 21. What is Crowdfunding?Accumulation of small investments in individualprojects by large number of individuals (thecrowd) via or with help of Internet and socialnetworks (De Buysere et al., 2012)Picture: FundedByMe 22. Market size Global crowdfunding almost doubled 2012 to 2013to USD 5.1 bln March 2014 Kickstarter passes USD 1 bln in totalpledges FundedByMe raised USD 10.5 mln to date By 2025, global crowdfunding could reach USD 90to 96 bln (1.8 times todays global VC industry) Growth potential greatest in emerging markets? USD 50 bln in China by 2025? 23. Local Stockholm success story:Flippin BurgersMoney raised:SEK 36,502 /4,000Number ofinvestors: 186Date funded:September 2011Sector: Food 24. Enabling local, small-scale solutionshttp://travel.cnn.com/best-americana-restaurants-europe-023346 25. Nesta 26. P2P lending in the US and UK USD 3.8 bln in personalloans since 2007 USD 750 mln growtheach quarter Now offering businessloans Strategic alliance withUnion Bank 27. Toborrow.se 28. Todays discussionPart I BackgroundPart II The Sharing EconomyPart III ExercisePart IV Into the Future 29. UberGlobal platform for local community collaboration 30. Global platform for local community collaborationLaunched June 2010USD 17 bln valuation43 countries globallyUberLimited physical assetsUberPop, Uber Rush, ?? 31. http://www.inc.com/adam-vaccaro/uber-isnt-a-car-service.html 32. ExerciseDevelop an argument for your position:For Uber Against Uber1. Uber CEO 1. Taxi Stockholm CEO2. Uber Taxi driver 2. Taxi Stockholm driver3. Uber passenger 3. Average taxi passenger4. Automobile DealerAssociation Chairman4. Taxi Industry AssociationChairman5. Politician 5. Politician 33. Todays discussionPart I BackgroundPart II The Sharing EconomyPart III ExercisePart IV Into the Future 34. ExploitationImproving existingvalue creationactivitiesExplorationDeveloping newvalue creationactivitiesAdapted from March 1991 35. DIY 3D printing becoming more commonplacehttp://openfabpdx.com/fffiddle/ 36. Whats around the corner?24x7 Global Internet Collaboration + Open Source + 3D Printing$60,000$150Available for freedownload onhttp://mashable.com/2013/02/13/robohand/Where isthe firm? 37. OpenSimulator: A value-creation ecosystemAcademicEntrepreneurHobbyistLarge FirmNon-profitLocal PublicFederal PublicResearch InstSME EmployeePeripheryTeigland, Di Gangi, & Yetis 2012USD 5.5mln indevelopment costs 38. Thomas Jefferson (1816)Laws and institutions must go hand in handwith the progress of the human mind.The problem is that the human mind itselfcant keep pace with the advances thatcomputers are enabling.http://wadhwa.com/2014/04/15/mit-technology-review-laws-and-ethics-cant-keep-pace-with-technology/ 39. http://www.futuristspeaker.com/2014/09/should-robots-have-their-own-bank-accounts/ 40. The future is already here,its just not very evenlydistributed.- William Gibson 41. If you love knowledge,set it freeRobin Teiglandrobin.teigland@hhs.sewww.knowledgenetworking.orgwww.slideshare.net/eteiglandwww.nordicworlds.net@RobinTeiglandIf you like this presentation and would like tocontribute to our research, we accept bitcoins:14hs4JbnQLXE87GGzu84uXGaspmxmnLpwC.Thank you!!!!!

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