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Step by Step guide to developing a marketing plan for your business, blog, book or non-profit. Presentation from NAVS Vegetarian Summerfest - July 1, 2012
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Vegan Entrepreneurs: Creating A 6-Month Marketing Plan
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
NAVS Vegetarian Summerfest 2012
LOGISTICSNAVS Vegetarian Summerfest 2012
1.Link To Presentation will be Available on our facebook and Twitter Pages
LOGISTICSNAVS Vegetarian Summerfest 2012
1.Link To Presentation will be Available on our facebook and Twitter Pages
2.Ask Questions During Presentation
LOGISTICSNAVS Vegetarian Summerfest 2012
1.Link To Presentation will be Available on our facebook and Twitter Pages
2.Ask Questions During Presentation
3.Let’s Have Some Fun!!!
LOGISTICSNAVS Vegetarian Summerfest 2012
Why Do you Need A PlanNAVS Vegetarian Summerfest 2012
Why Do you Need A Plan
Measure Success
Communication With Your Team Budgeting Avoid Mistakes
Plan For Growth
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan NAVS Vegetarian
Summerfest 2012
What’s Included in A Marketing plan
Background
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background About The Company
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background
Marketing Goals
About The Company
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background
Marketing Goals
About The Company
Overall Objective
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background
Marketing Goals
Products/ Services
About The Company
Overall Objective
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background
Marketing Goals
Products/ Services
About The Company
Benefits
Overall Objective
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background
Marketing Goals
Audience
Products/ Services
About The Company
Benefits
Overall Objective
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background
Marketing Goals
Audience
Products/ Services
About The Company
Benefits
Overall Objective
Who To Reach
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background
Marketing Goals
Audience
Products/ Services
Marketing Message
About The Company
Benefits
Overall Objective
Who To Reach
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background
Marketing Goals
Audience
Products/ Services
Marketing Message
About The Company
Benefits
Overall Objective
Tagline, Personas
Who To Reach
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background Market Research
Marketing Goals
Audience
Products/ Services
Marketing Message
About The Company
Benefits
Overall Objective
Tagline, Personas
Who To Reach
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background Market Research
Marketing Goals
Audience
Products/ Services
Marketing Message
About The Company
Benefits
Overall Objective
Tagline, Personas
Who To Reach
External View
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background Market Research
Marketing Tactics
Marketing Goals
Audience
Products/ Services
Marketing Message
About The Company
Benefits
Overall Objective
Tagline, Personas
Who To Reach
External View
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background Market Research
Marketing Tactics
Marketing Goals
Audience
Products/ Services
Marketing Message
About The Company
Benefits
Overall Objective
Tagline, Personas
Who To Reach
External View
Tools and Approach
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background Market Research
Marketing Tactics
Marketing Goals
Audience
BudgetProducts/ Services
Marketing Message
About The Company
Benefits
Overall Objective
Tagline, Personas
Who To Reach
External View
Tools and Approach
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background Market Research
Marketing Tactics
Marketing Goals
Audience
BudgetProducts/ Services
Marketing Message
About The Company
Benefits
Overall Objective
Tagline, Personas
Who To Reach
External View
Money and Resources
Tools and Approach
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background Market Research
Marketing Tactics
Marketing Goals
Audience
BudgetProducts/ Services
Marketing Message
Activities/Timeline
About The Company
Benefits
Overall Objective
Tagline, Personas
Who To Reach
External View
Money and Resources
Tools and Approach
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background Market Research
Marketing Tactics
Marketing Goals
Audience
BudgetProducts/ Services
Marketing Message
Activities/Timeline
About The Company
Benefits
Overall Objective
Tagline, Personas
Who To Reach
External View
Money and Resources
Tools and Approach
Execution Plan
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background Market Research
Marketing Tactics
Marketing Goals
Audience
BudgetProducts/ Services
Marketing Message
Activities/Timeline
Results Tracking
About The Company
Benefits
Overall Objective
Tagline, Personas
Who To Reach
External View
Money and Resources
Tools and Approach
Execution Plan
NAVS Vegetarian Summerfest 2012
What’s Included in A Marketing plan
Background Market Research
Marketing Tactics
Marketing Goals
Audience
BudgetProducts/ Services
Marketing Message
Activities/Timeline
Results Tracking
About The Company
Benefits
Overall Objective
Tagline, Personas
Who To Reach
External View
Money and Resources
Tools and Approach
Reporting
Execution Plan
NAVS Vegetarian Summerfest 2012
GETTING STARTEDNAVS Vegetarian Summerfest 2012
GETTING STARTED3, 6 or 12
Month Plan
NAVS Vegetarian Summerfest 2012
GETTING STARTED3, 6 or 12
Month Plan
Must Include A
Metric
NAVS Vegetarian Summerfest 2012
GETTING STARTED3, 6 or 12
Month Plan
Execution Plan
Must Include A
Metric
NAVS Vegetarian Summerfest 2012
GETTING STARTED3, 6 or 12
Month Plan
Actual Date
Execution Plan
Must Include A
Metric
NAVS Vegetarian Summerfest 2012
GETTING STARTED
How will you measure success
3, 6 or 12 Month Plan
Actual Date
Execution Plan
Must Include A
Metric
NAVS Vegetarian Summerfest 2012
1. Health2. Compassion3. Impact On Earth4. Environmental Issues5. Report From Common Authorities6. Common Cures7. Testimonials8.
1. Health2. Compassion3. Impact On Earth4. Environmental Issues5. Report From Common Authorities6. Common Cures7. Testimonials8.
EXAMPLE OF A ONE PAGE PLAN NAVS Vegetarian
Summerfest 2012
SETTING GOALS
Revenue
Community Impact
Influence/ Reach
NAVS Vegetarian Summerfest 2012
1.Brainstorm A Huge List Of Goals
SETTING GOALS
Revenue
Community Impact
Influence/ Reach
NAVS Vegetarian Summerfest 2012
1.Brainstorm A Huge List Of Goals
2.Prioritize And Select 3 to 5 Goals
SETTING GOALS
Revenue
Community Impact
Influence/ Reach
NAVS Vegetarian Summerfest 2012
1.Brainstorm A Huge List Of Goals
2.Prioritize And Select 3 to 5 Goals
3.Validate That They Are Realistic
SETTING GOALS
Revenue
Community Impact
Influence/ Reach
NAVS Vegetarian Summerfest 2012
1.Brainstorm A Huge List Of Goals
2.Prioritize And Select 3 to 5 Goals
3.Validate That They Are Realistic
4.Assign A Metrics
SETTING GOALS
Revenue
Community Impact
Influence/ Reach
NAVS Vegetarian Summerfest 2012
1.Brainstorm A Huge List Of Goals
2.Prioritize And Select 3 to 5 Goals
3.Validate That They Are Realistic
4.Assign A Metrics
5.Identify Expected Results
SETTING GOALS
Revenue
Community Impact
Influence/ Reach
NAVS Vegetarian Summerfest 2012
1.Brainstorm A Huge List Of Goals
2.Prioritize And Select 3 to 5 Goals
3.Validate That They Are Realistic
4.Assign A Metrics
5.Identify Expected Results
SETTING GOALS
Revenue
Community Impact
Influence/ Reach
Market Share
NAVS Vegetarian Summerfest 2012
DETERMINING MARKETING TACTICS NAVS Vegetarian
Summerfest 2012
Impact Time Ease
Email High Long Term Hard
Social Med Short Term Med
PR Med Long Term Hard
Blog Low Short Term Easy
Speak High Long Term Med
1.Create A List of Existing & Planned Activities
DETERMINING MARKETING TACTICS NAVS Vegetarian
Summerfest 2012
Impact Time Ease
Email High Long Term Hard
Social Med Short Term Med
PR Med Long Term Hard
Blog Low Short Term Easy
Speak High Long Term Med
1.Create A List of Existing & Planned Activities
2.Rank By Impact, Ease Of Execution, Time to Implement
DETERMINING MARKETING TACTICS NAVS Vegetarian
Summerfest 2012
Impact Time Ease
Email High Long Term Hard
Social Med Short Term Med
PR Med Long Term Hard
Blog Low Short Term Easy
Speak High Long Term Med
1.Create A List of Existing & Planned Activities
2.Rank By Impact, Ease Of Execution, Time to Implement
3.Identify Synergies Between Activities
DETERMINING MARKETING TACTICS NAVS Vegetarian
Summerfest 2012
Impact Time Ease
Email High Long Term Hard
Social Med Short Term Med
PR Med Long Term Hard
Blog Low Short Term Easy
Speak High Long Term Med
How Impact Time Ease
Email Weekly Tips Newsletter (30% Open Rate; 15% Click-Through Rate) High Long Term Hard
Social Build SR Facebook Page (30% Engagement Score) Med Short
TermMed
PR Guest Blog and Articles (2 Per Month) Med Long Term Hard
Blog Spin-Off Personal Blog (3 Times A Week) Low Short
TermEasy
Speak 3-4 Speaking Engagements High Long Term Med
Video Answer Common Questions (Weekly Video Series) High Short
TermEasy
Book VM Story or How to Guide (200 Pages - Jan Launch) High Long Term Hard
Webinar Marketing Trends Update (Monthly) Med Short
TermMed
GOAL: DEVELOP “SELF-HELP” MARKETING TOOL NAVS Vegetarian
Summerfest 2012
THE CALENDARNAVS Vegetarian Summerfest 2012
Identify Missing Pieces
Background Market Research
Marketing Tactics
Marketing Goals
Audience
BudgetProducts/ Services
Marketing Message
Activities/Timeline
Results Tracking
NAVS Vegetarian Summerfest 2012
Join Us For An Online Class
http://www.learnitlive.com/veganmainstream
THANKS, BUT HOW CAN I GET MORE HELP?
Need More Help? Set Up A Meeting With Stephanie
http://www.tungle.me/veganmainstream
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
