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Internet marketing overview by @eBizROI http://www.eBizROI.com delivered on 11 Oct 2012 during the Chamber of Southern Saratoga County Start-Up Smart - Internet Marketing Program designed to provide an overview of Internet marketing strategies and tactics that can be used by small businesses and start-ups to market effectively online. The following topics are covered: • What is Internet marketing • Picking a domain name • Email marketing • Website considerations • Search engine marketing • The new “Yellow Pages” • Social media marketing • Measuring progress Contact eBiz ROI at +1 (518) 557-3502 if you would like to have this presentation delivered to your organization. The presentation will be tailored to your learning objectives and Internet marketing needs.
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Internet Marketing
Presented by Rick Noel Internet marketing consultant
www.eBizROI.com Start-up Smart – Internet marketing
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Agenda
• Introductions • What is Internet marketing • Picking a domain name • Email marketing • Website considerations • Search engine marketing • The new “Yellow Pages” • Social media marketing • Measuring progress • Questions
Start-up Smart – Internet marketing 10/11/2012
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What is Internet Marketing?
• Internet Marketing is a marketing specialization where businesses use the Internet as a channel to position their company, products and services with the ultimate goal to increase revenues and profits.
Start-up Smart – Internet marketing 10/11/2012
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Picking a Domain Name
• Domain name used for both website, email – .Com is first choice as most users assume this
– Is desired .com available? If not, is .net or .org?
– Related to business name, brand or industry
– Less is more in terms of characters
– 3 Rs (Recite, Recognize, Recall)
Start-up Smart – Internet marketing 10/11/2012
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Email Marketing
• Branded email based on domain name • [email protected] vs [email protected]
– Trust – Spam Filters – Reinforce Brand – Consistent with your website domain
• Build, maintain a permission based email list • Familiarize yourself with CAN-SPAM • Test frequency
– best practice 1 or 2 / month max
Start-up Smart – Internet marketing 10/11/2012
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Websites are the Cornerstone
• Provides an extension for offline marketing • Owned media that you have control over • Provide market with the information sought • Streamline operations by answering common
questions – results in increased sales • Questions to ask yourself?
– Dynamic or static – Maintain internally or externally – Blogging (2x/month, ~800 targeting words)
Start-up Smart – Internet marketing 10/11/2012
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Social Media Marketing
• Facebook – ideal for B2C – company page
• LinkedIn – ideal for B2B – profile, company page
• Twitter – 140 character limit, share links, photos
• YouTube – great for video marketing
• Google+ – relatively new but growing fast
• Pinterest – great for visual (e.g. food, fashion)
...
Start-up Smart – Internet marketing 10/11/2012
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Search Engine Marketing
• Google dominates with roughly 2/3 of the search engine market (US, English)
• Yahoo! and Bing make up most of the remaining 3rd
• How to get your site visible in the search engines?
• Provide unique, high-quality, in-demand info
• Consider local, regional, national scope
Start-up Smart – Internet marketing 10/11/2012
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Where the Searchers Click
Source: http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study
Start-up Smart – Internet marketing 10/11/2012
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Paid Placement Performance
Source: http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study
Start-up Smart – Internet marketing 10/11/2012
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The New “Yellow Pages”
Start-up Smart – Internet marketing 10/11/2012
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Claim Local Business Listings
• Free, perpetual online advertising
• Dozens to choose from
• Feed Google Maps
• Showcase offers – Images, video, offers
• Business Reviews
Prioritize
Start-up Smart – Internet marketing 10/11/2012
Source: http://getlisted.org/resources/local-citations-by-city.aspx
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Measure and Track Progress
Start-up Smart – Internet marketing
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Questions?
Rick Noel Internet Marketing Consultant eBiz ROI, Inc. Web: http://www.eBizROI.com Email: [email protected] Phone: (518) 557-3502
Start-up Smart – Internet marketing 10/11/2012
