Start Ups & Brand

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Guest lecture at Stanford GSB Jan 2013

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  • 1. Why brand matters!
  • 2. Index Ventures!
  • 3. Cult Brand!
  • 4. Why invest in a brand! Gross margins" Repeat purchase" Low CAC" Defensible " Durable" (looks like software)"
  • 5. Brand matters ! ! Online! +! Start Ups!
  • 6. The worlds largest, most competitive and efcient marketplace! !
  • 7. A killer brand! A network effect:! " Followers" Blogs, press" Customers" Hiring" Investors " " Which grows! "
  • 8. Brand! Objects ! Objects of desire!
  • 9. Name! Narrative! Mission! Visual Identity! Social Proof!
  • 10. Starting a brand?! ! 1. Unique! 2. Narrative! 3. Mission!