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COMBINING GIGAPIXEL IMAGING TECHNOLOGY WITH CUSTOMIZED SOCIAL MEDIA SOLUTIONS TO ENGAGE FANS BEYOND THE EVENT Extending the Live Moment to the Social Web

Crowdzilla marketing pack

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social engagement platform for producers of live events

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Page 1: Crowdzilla marketing pack

COMBINING GIGAPIXEL IMAGING TECHNOLOGY WITH CUSTOMIZED SOCIAL MEDIA SOLUTIONS TO ENGAGE FANS BEYOND THE EVENT

Extending the Live Moment to the Social Web

Page 2: Crowdzilla marketing pack

CROWDZILLA extends the live experience by integrating custom photo-tagging functionality and social engagement features into Gigapixel images captured during major events.

Attendees relive, share and commemorate the event experience through multi-faceted interaction, truly immersing themselves in

the event environment

Page 3: Crowdzilla marketing pack

CAPTURING THE LIVE EXPERIENCE WITH 7 BILLION PIXELS

CROWDZILLA’S web imaging platform allows users to zoom-in and explore every corner of the stadium in incredible clarity

The ultra high resolution image provides150 times the detail of a standard 6 Megapixel camera photo

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The custom photo-tagging software is directly integrated with the Twitter and Facebook API allowing for fans to push content to their entire social network with a single click

FIND

SHARING THE EXCITEMENT TAG

SHARE

Page 5: Crowdzilla marketing pack

SHARING THE EXCITEMENT

FIND TAG SHARE

Explore via custom navigation tools to

pinpoint your location

Tag yourself or a friend using your Facebook

account – once tagged the fan’s name is

embedded above their image

Fans can post their image to their

Facebook wall or share links to the app

via Twitter or Email

When friends click on the wall post the app automatically loads and zooms directly to

the tagged fan

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THE CROWDZILLA EXPERIENCE OPTIMIZES FAN ENGAGEMENT BEYOND THE CURTAIN DRAW

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83% OF SOCIAL NETWORK USERS SHARE CONTENT THEY ARE PASSIONATE ABOUT

1 in 5 OF EVERY MINUTE SPENT ONLINE IS SPENT ON SOCIAL MEDIA

AVERAGE FACEBOOK USER HAS 130 FRIENDS

FOR EVERY TAG 130+ SOCIAL IMPRESSIONS WILL BE GENERATED

*Metrics based off 800MM Facebook user average friend data

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As fans share photos, sponsors receive brand exposure from each post interaction

EVENT PRODUCERS/SPONSORS RECEIVE INVALUABE EARNED MEDIA EXPOSURE THROUGHOUT THE SHARING PROCESS

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VALUE OPTIMIZATION THROUGH BRAND INTEGRATION

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SPONSORED SHARING MODULES TURN FANS INTO BRAND ADVOCATES

Title, description and thumbnail image of each user’s share post can be customized with sponsor branding, promotional message/call to action and logos

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SPONSORED TAGGING ICONS MAXIMIZE BRAND EXPOSURE WITHIN THE APPLICATION

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SIGHT, SOUND AND MOTION UNITS FURTHER ENHANCE ENGAGEMENT

sponsor splash page

branded headers

embedded logos embedded video

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*Consumer Brand Facebook Fan Value: $137 per year

8,612 new Facebook Fans acquired

600,000+ Branded Promotional Messaging Impressions

ORANGE MOBILE CASE STUDY Rihanna Concert Tel-Aviv, Israel Event Attendance: 15,500

GUINESS BOOK OF WORLD RECORDS “MOST TAGGED PHOTO ON FACEBOOK” WITH

4,613 TAGS 53,234 UNIQUE APP VIEWS 3.5x THE NUMBER OF EVENT ATTENDEES

AVERAGE TIME SPENT ON SITE PER USER: APPX

4 MINUTES

$1,179,844 in social media value acquired*

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THE MOMENT

www. crowdzilla.net [email protected]