Adobe Leads Pack in Digital Marketing

What do you think about when you hear Digital Communication?

THE RISE OF

THE…..

CMOCirca 2012

THE RISE OF

THE…..

CMOCirca 2012

Does Government 2014 Feels a Lot like Commercial in 2012?

Do we have a CMO equivalent in Government?

What is the equivalent?

So we did a survey

Government Communications

Vs. Marketing Professional

11

12

What we looked at

Has Digital Communication Changed?

Is Digital Communication important to your success?

Do you have the right tools?

Do you care about ROI?

?

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Dig Communications has changed more in the last 2 years than in the previous 50 years

78% Commercial Agree

80% Government Agree

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Is Digital Communication Important to your success?

89%66%

Government(Somewhat or Very important)

Commercial(Somewhat or Very important)

Do you have the Right tools?

34%58%

Government(Yes)

Commercial (Yes)

How important is it to Demonstrate ROI?

80% Government(somewhat or very important)

79% Commercial(somewhat or very important)

Digital Marketing Channels are actually MORE important to Government than Commercial…

And Commercial does cares A LOT about saving money

So even though Government is not Nike, REI, Sony…they should learn from the decisions they made and

leverage the INNOVATION these companies are using save Money and communicate better though Digital Marketing

?