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MALLS’ AD POSITIONS
MEDIA HOUSE
NON-STANDARDS DEPARTMENT
2015
Akropolis Panorama Ozas VCUP Europa Parkas Outlet
Visitors per day (approx.) *
50 000 25 000 25 000 17 000 15 000 12 000
In-house position sales
YES YES YES YES NO NO
In-house installation of
materials NO NO NO NO YES YES
Discount to stores 30% 30-50% 50% 50% 50% 50%
Restricts alcohol USUALLY NO NO NO NO NO
Contract, advance
payment? YES YES USUALLY NO NO NO
*Average approximation from various sources
Vilnius
MEDIA HOUSE
NON-STANDARDS DEPARTMENT
PROFIT
80% - 20% STORES OTHERS
Almost 80% of positions are booked by stores
and around 20% by advertisers from outside
the mall*
*Amounts vary by malls
MEDIA HOUSE
NON-STANDARDS DEPARTMENT
DOORS’ AVERAGE PRICE
MOST EXPENSIVE LEAST EXPENSIVE
We compare malls’
prices by their doors’
monthly prices average,
divided by visitors per
month.
This provides the most
accurate contact price
comparison.
MEDIA HOUSE
NON-STANDARDS DEPARTMENT
DOORS’ AVERAGE PRICE
Akropolis Ozas VCUP Europa Parkas Outlet
Average monthly visitors '000
1.500.000 750.000 510.000 450.000 360.000
Cheeapest door 290 € 300 € 300 € 450 € 290 €
Most expensive door 1740 € 750 € 300 € 600 € 290 €
Average 1015 € 525 € 300 € 525 € 290 €
Avg. price / visitors month. 0,0007 € 0,0007 € 0,0006 € 0,0012 € 0,0008 €
CONTACT PRICE MEDIA HOUSE
NON-STANDARDS DEPARTMENT
OTHER POSITIONS: Radio
All malls offer indoor radio ads.
Some, like Akropolis, have spot
based prices.
Most have daily broadcasting
prices.
MEDIA HOUSE
NON-STANDARDS DEPARTMENT
OTHER POSITIONS: Promo
Akropolis Ozas Europa
Price 74 EUR / h 50 EUR / h 150 EUR /
day
Promo activations’ prices
depend on space taken and
duration.
Most malls have a minimum
promo activation time, eg. 4
hours in Akropolis.
MEDIA HOUSE
NON-STANDARDS DEPARTMENT
OTHER POSITIONS: Toilets
C.E.L.I.B.A.T.
operates positions
in almost all malls’
toilets.
MEDIA HOUSE
NON-STANDARDS DEPARTMENT
OTHER POSITIONS: Outdoor
Akropolis has its
outdoor positions
divided into zones,
priced respectively.
MEDIA HOUSE
NON-STANDARDS DEPARTMENT
OTHER POSITIONS: Outdoor
MEDIA HOUSE
NON-STANDARDS DEPARTMENT
OTHER POSITIONS
Price range
400 – 1500 Eur / Month
MEDIA HOUSE
NON-STANDARDS DEPARTMENT
OTHER POSITIONS: Lightboxes
MEDIA HOUSE
NON-STANDARDS DEPARTMENT
OTHER POSITIONS: Mall specific
MEDIA HOUSE
NON-STANDARDS DEPARTMENT
OTHER POSITIONS: Misc
With good ideas,
everything in a
mall can become
an ad position
MEDIA HOUSE
NON-STANDARDS DEPARTMENT
