Raghav Agarwal

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What is Retailing

The term “Retailing”

refers to any activity that involves a sale to an individual customer.

Retailing is the interface between the producer and the individual consumer buying for personal consumption.

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About Big Bazaar Hyper mart Chain of development store in India

Out let 104 out letsLocated in India

Parent group Future group

Owner Kishore Biyani (CEO)

Founded 2001

Head quarter Jogeswari , Mumbai

Industry Retail

website www.bigbazar.com

Tag line Is se sasta aur achha kahin nahi.

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Big bazaar have employed youth workers . They has to face different types of problems :I. Parking problemsII. Less inventory storage III.Not proper management of grocery itemsIV.Critical location

Now a days they are issuing a student card to collage and school students to provide discounts.

At the check out counter they have placed a customer feedback form to know their preferences.

Workers are not properly interactive with the costumers

Observed…..

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Analysis

Forces Analysis The competitors •Reliance Retail, Aditya Birla Group , Vishal

Retail’s, Bharti and Walmart, etc

Threat of entrants FDI policy not favorable for international players. Domestic conglomerates looking to start retail chains.

Threat of substitutes •Unorganized retail

Bargaining power of buyers • Consumers are price sensitive..•Availability of more choice.

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If any dispensaries customer can call manger and solve it out.

Easy to get our products exchanged if wrongly placed. Customer is awarded if any mistakes found within

management. After sales services are provided

Solution…..

05/03/237

Product Avaible

www.azadsikander.blogspot.com

05/03/23 8

Cont..ELECTRONICS

BAZAAR

• Television sets• Washing Machines• Refrigerator• Personal Care• mBazaar• Microwaves• Small Appliances• Laptops• Computer

Accessories• Kitchen Appliances

FASHION & JEWELLERY

•Footwear Bazaar•Beauty Care•Navara•Star Parivar•Meena Bindre

FURNITURE BAZAAR

•Living Room•Bed Room•Kitchen•Dinning Rooms•Kids Room•Been Bags•Paintings•Decorative Items

CHILD CARE & TOYS

•Kids Wear•Toy Bazaar•Stationary•Child Care

OTHER SERVICES

•Mr. right•Bakery•Loot Mart•Tulsi•Future Money•Future Generally

www.azadsikander.blogspot.com

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Offers

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Time pricing Value Pricing

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Promotion

05/03/23 Big Bazaar XIDAS, Jabalpur

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PROMOTION

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Physical Evidence

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Thank You