It’s your choice.Personalization is the ultimate viewing adventure

percent of media

executives say the

future of content

will be highly

personalized.

Today, individual viewers can craft

Personal Viewing Experiences across

multiple platforms

then: now:

Until now, viewing options have been

limited by mass media formats

by providing simultaneous, integrated experiences

across more platforms than ever...

how can Media

producers keep up

with increased demand?

And by putting the cloud to work

of survey respondents

a r e c u r r e n t l y

exploring deployment

of cloud-enablement

technologies.

Over

by leveraging their full array of assets...

of their archives

are now

inaccessible and

under-utilized

say that asset-based

workflows will

enable new business

models going forward

Modern media producers

know that consumers:

We asked 200 media executives

where they see the industry going

New media actually

makes TV viewership Grow

of media executives

believe that new

platforms actually

drive more TV viewing.

Contrary to the common

perception that new media

cannibalizes TV audiences...

mo

bil

e Onlin

e

More viewers are consuming

more media than ever

see growth

being driven

by increased

audiences.

Get the “Making Media Personal” survey report to learn more

www.avid.com/ovumreport

Survey conducted by ovum research.

PLEASE CONTACT PR@OVUM.COM FOR FURTHER DETAILS OF THE STUDY.

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