It’s your choice.Personalization is the ultimate viewing adventure
percent of media
executives say the
future of content
will be highly
personalized.
Today, individual viewers can craft
Personal Viewing Experiences across
multiple platforms
then: now:
Until now, viewing options have been
limited by mass media formats
by providing simultaneous, integrated experiences
across more platforms than ever...
how can Media
producers keep up
with increased demand?
And by putting the cloud to work
of survey respondents
a r e c u r r e n t l y
exploring deployment
of cloud-enablement
technologies.
Over
by leveraging their full array of assets...
of their archives
are now
inaccessible and
under-utilized
say that asset-based
workflows will
enable new business
models going forward
Modern media producers
know that consumers:
We asked 200 media executives
where they see the industry going
New media actually
makes TV viewership Grow
of media executives
believe that new
platforms actually
drive more TV viewing.
Contrary to the common
perception that new media
cannibalizes TV audiences...
mo
bil
e Onlin
e
More viewers are consuming
more media than ever
see growth
being driven
by increased
audiences.
Get the “Making Media Personal” survey report to learn more
www.avid.com/ovumreport
Survey conducted by ovum research.
PLEASE CONTACT [email protected] FOR FURTHER DETAILS OF THE STUDY.
©2012 Avid Technology, Inc. All rights reserved. Avid and the Avid logo are registered trademarks of Avid
Technology, Inc. All other trademarks contained herein are the property of their respective companies.
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