Social Media: Why Should We Care?

Web 2.0 for HR ExecutivesCarmen Hudson

Senior Manager, Talent Acquisition, Yahoo!

Today’s Agenda

• Share experiences• Ask questions• Showing is better than telling• I hope you leave with

– Resources and examples– Inspiration– Courage

Where do you stand on stickers?

“Companies resist social media engagement for the same reason people resist authentic, loving

relationships — a fear of intimacy. “

-- Shannon Paul, Blogger, New Media PR Consultant

You’ve got to put yourself out there.

You’re smart if you have concerns.

• Loss of control over your organization's branding and marketing messages

• Dealing with negative comments• Addressing personality versus organizational voice• Fear of failure• Perception of wasted of time and resources• Suffering from information overload already, this will cause

more• Not relevant for my industry• I can’t get access to these tools at work• I’m not a techie – I don’t understand how to use the tools• Legal obstacles and concerns• Cost• Privacy and data security• What does success look like? What is the ROI?

Social Media

IS• Access on Demand• Dialogue• Transparent• Inclusive• Authentic• Vibrant, dynamic and

mobile• Candidate-driven

content• Listening device• To be EMBRACED

IS NOT• Regularly scheduled

updates• Monologue• Controlled• Exclusive• Product Driven• “On message”, static ,

dependent on one device

• Corporate messaging vehicle

• To be USED

28%of LinkedIn’s 30 million users are senior

executives. 28% earn over $104K.

600,000

New users join Facebook every day.

12%of Facebook users are teens.

25%of Facebook users 35 years old or older. 45%

are 26 years old or older.

Enhance Productivity Enhance Communication

Employer BrandingAdvertise and Market

Research/Competitive IntelligencePost or Broadcast OpportunitiesSearch for leads or candidatesEnhance Candidate Experience

Continuous Learning

3,000,000

Estimated tweets per day.

That’s me!

I follow over 1400

Twitterers!

930 folks follow me.

My profile

My bio

DMs are for private

discussions

Or, Try Yammer

Case Study: E&Y

But wait, there’s more!

What is this stuff about “clown recruiting”

That’s C-L-O-U-D, not Clown!

It’s a SERIES OF TUBES

It is a style of computing in which IT-related capabilities are provided as a service, allowing users to access technology-enabled services from the Interwebs ("in the cloud") without knowledge of, expertise with, or control over the technology infrastructure that supports them

Let’s Make a Blog.

Right now.

The cloud makes it possible.

Very simply, you don’t have to be a developer to create a rich online experience. It’s easy, fast and cheap – often free.

Why?

There is only one answer.

Candidates.

Social media is irresistible and unstoppable.

You’re going to have to get out there.

I am not a lawyer.

Getting started.

52 Social Media Ideas for HR

• Get out and engage with your peers. Try HRM Today.

• Upgrade your internet usage policies and confidentiality agreements

• Define the rules of engagement• Ensure that your outplacement

partners are social media savvy• Implement a live chat feature on an

internal site

How to spend Friday afternoon

1. Set up a LinkedIn or Plaxo account or group• Invite 20 people

2. Set up a Facebook or Myspace profile or group• Make 20 friends

3. Get a Twitter Account• Follow 20 tweeple, including peopleshark

4. Find 3 Blogs about social media/web 2.0• Subscribe via RSS feed

5. Set up a social bookmarking or document sharing account; explore links or presos about social media/web 2.o

6. Live with these accounts for a week – think creatively and evaluate how you might incorporate into your process – or not!

Be a leader. Get out there.

• Join the conversation• Receive – and give• Sit back and watch• Lead the charge – put a sticker on your

computer• Start small, have fun• Find like-minded folks in your org• Experiment and abandon and return as needed• Be product- or vendor- agnostic until you find

something that works for you

Social Networks

Blogging, RSS Feeds

Microblogging, lifestreaming, mobile

blogging

Social bookmarking, social content, reputation

management

Chat, instant messaging

Audio, Video, Photo and Podcasting

Let’s connect.

• Email me cahudson@yahoo-inc.com• Check out my blog http://people-

shark.blogspot.com/• Follow me on Twitter

https://twitter.com/peopleshark• LinkIn with me

http://www.linkedin.com/in/carmenhudson

Let’s connect.

• Email me cahudson@yahoo-inc.com• Check out my blog http://people-

shark.blogspot.com/• Follow me on Twitter

https://twitter.com/peopleshark• LinkIn with me

http://www.linkedin.com/in/carmenhudson

Let’s connect.

• Email me kayk@rssirocks.net or kaykel@microsoft.com

• Check out my digital log http://kaykel.posterous.com/

• Follow me on Twitter https://twitter.com/kay_kelison

• LinkIn with me http://www.linkedin.com/in/kaykel12