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Factors influencing SEO
• Website Structure• Relevant and Fresh Copy/ Content• Uniqueness of Content • Links - internal, inbound, outbound• Meta Tags• Keywords• Visual Extras• Domains, URLs, Web Mastery
Types Of SEO• ON PAGE OPTIMIZATION
• In search engine optimization, on-page optimization that applies to the content and structure of the Web site.
• These factors are controlled by coding on page.
• Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density
• OFF PAGE OPTIMIZATION
• Off-page optimization refers to factors that have an effect on Web site or Web page listing in natural search results.
• These factors are off-site in that they are not controlled by coding on page.
• Examples of off-page optimization include things such as link popularity and page rank.
Technique• ON PAGE TECHNIQUE• Always start with keyword
selection, research and testing• Meta Description tag• ALT tags• H1 tags• URL structure• Internal linking strategy• Content• Keyword density• Track target keywords• Expect results in 6-12 months
• OFF PAGE TECHNIQUE• Directory Submission : It is the easiest way
to get backlinks for your website. It is also known as one way link building. Submit your site to directory in relevant category.
• Search Engine Submission : Submit your site to different search engines. Search engines crawl your site.
• Reciprocal Submission : It is also known as two way link building. It's like link exchange.
• Article Writing And Submission : Write an article to your site niche and submit it to article directory.
• Blog Commenting : Leave a comment with your main keyword and landing URL.
Off-Page optimization• Results in 1-2 days• Easier for novice or one little
knowledge of SEO• Generally more costly per
visitor and per conversion • Ability to target “local”
markets • Better for short-term and
high-margin campaigns
On-Page optimization• Results take 2 weeks to 4
months • Requires ongoing learning
and experience to achieve results
• Generally more cost-effective, does not penalize for more traffic
• More difficult to target local markets
• Better for long-term and
lower margin campaigns
Off-Page Optimization Vs. On-Page Optimization
Advantage
• Better Visibility on Search Engines.• Increased Traffic to the site.• Increased Conversion to the site.• Increased Conversion Rate. (Depends on UI,
ease to user, and attractiveness of the deal)• Better Reach to Targeted Audience, as per
geological location.
THANK YOUNayan Mewada
http://in.linkedin.com/in/nayanmewada
