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Presented By : Shishant Mahato
“Critical Analysis of Impact Created by AppNet Group through ‘Digital Marketing’ for its Clients for the period of 2013-14”
A Project On :
Guided By : Dr. Devendra Ramteke
Specialization : Marketing + IT GH Raisoni School of Business Management
Introduction • Today everything is
possible on the internet
• The world is getting online
• most cost effective and flexible media as said by the experts.
Introduction:• It makes use of electronic devices.• The term 'digital marketing' was
first used in the 1990s.• In the 2000s and the 2010s, digital
marketing became more sophisticated.
• It is a effective way to create a relationship with the consumer.
Company Profile• AppNet Group is a
leading solution provider for web and window based applications. Established in 2013
• Highly experienced Professionals dedicated to provide total IT solutions under one roof
• It offer most user friendly customized solutions.
Objectives of Study• To study the basic impact of Digital Marketing (Customer View) • To find out the customer perception toward Digital marketing.
• To find out the awareness of customers about Digital marketing.
• To study the Digital marketing future scope in market.
• To know the impact of Digital Marketing over paper advertising (company view).
• To know how the customers business is growing by the use of Digital Marketing.
Hypothesis• Business of the Client’s of AppNet is
growing because of Digital Marketing. • Promotion of Clients business is better
with Digital Marketing as compare to Traditional Marketing methods.
• Due to the use of Digital Marketing By Appnet group to its clients many people are get familiar with Internet services.
Sampling• Universe => Clients of AppNet Group in
Nagpur City
• Technique => Cluster sampling
• Data Collected from=>Primary Data, Secondary Data
• Data Collection Method => Interview And Questionnaire
Categories Sample Data Percentage of Sample Size
Educational Sector 129 32.25%
Corporate Office 40 10%
Small Business 85 21.25%
Other Business 146 36.5%
Total 400 100%
Sample of Data
Important Question of Questionnaire
• What business sector the company is operating in?
• Do you have your Web Site?• Are you satisfied with your Marketing
Strategy which you are using?• Is the company familiar with the
digital marketing concept?• If I offer Digital Marketing Services in
very cheap rate would you like to buy?
Educational Sector Corporate Office Small Business Other Business0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Non Impact of Digital MarketingImpact of Digital Marketing
Data Analysis : Impact of Digital Marketing
Educational Sector Corporate Office Small Business Other Business0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Digital Marketing Perception Traditional Marketing Perception
Data Analysis : Perception about Digital Marketing
45%
10%
15%
30%
Educational SectorCorporate OfficeSmall BusinessOther Business
Data Analysis : Awareness
Educational SectorCorporate Office
Small BusinessOther Business
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
scope
less scope
scopeless scope
Data Analysis :Scope in Market
Educational Sector Corporate Office Small Business Other Business0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Impact of Paper AdvertisementImpact of Digital Marketing
Data Analysis :Impact over Traditional Marketing
40%
25%
15%
20%
Educational SectorCorporate OfficeSmall BusinessOther Business
Data Analysis : Growth of Business
Test of HypothesisAs shown in about Data Analysis I came to
know• Business of the Client’s of AppNet is Really
growing.
• Promotion of Clients business is better with Digital Marketing
• Many people are get familiar with Internet services (Digital Marketing Services)
Conclusion• With this research, I aimed to discover the hidden
side of ongoing digital transformation by illuminating the gaps in our knowledge about how people interact with the increasingly connected world around them
• future is full of Digital Market with the use of Digital Marketing many people / clients / customers can take more benefits out of it.
• Due to the use of Digital Marketing the growth of IT sector in future will be tremendous and it will change the whole structure of Marketing.
Limitations• The company having small
number of customer
• Customers are aware of Digital Marketing but they are having fear of Risk
Biblography• http://AppNetgroup.com/about-us.html• http://AppNetgroup.com/home.aspx• http://AppNetgroup.com/services.html• http://www.studymode.com/essays/Digital-
Marketing-452608.html• http://en.wikipedia.org/wiki/
Online_advertising• http://en.wikipedia.org/wiki/
Category:Samplingtechniques• http://en.wikipedia.org/wiki/
Cluster_sampling• http://en.wikipedia.org/wiki/Research
Methodology