Converting Travelers Into Customers - With Digital Touchpoints

by iunera GmbH & Co. KG

STAPPZConverting Travelers Into Customers With Digital Touchpoints

Dr. Tim FreyManaging Director, Iunera

ITB 2017


Stop Talking To Your Guests!

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Stop Talking To Your Guests!

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Future TravelersIndividualistic | Location Aware | Hyperconnected


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Location Aware Touchpoints

Location based

room service

Problem today:

App and not Geo based


Be Future Ready

• 2017 Millennials outspend baby boomers on hotels

• 2019 The mobile is the millennials’ sole point of communication with the hotels

• 2020 Millennials will account for 50% of allbusiness travel spending

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Be Future Ready

• 2017 Millennials outspend baby boomers onhotels

• 2019 The mobile is the millennials’ sole point of communication with the hotels

• 2020 Millennials will account for 50% of allbusiness travel spending

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Start offering

digital mobile touchpoints

Save costs

+ leverage new opportunities

Participate and the growth

of millennial business travel


ImagineLocation Aware Buttons …

… a restaurant

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New Beer Menu

Beer – 3,50€Cola – 3,- €Small vanilla ice – 4,- €Pizza Salami – 7,50 €Pizza Speciale – 9,50 €Roast beef – 15,70 €…



… a restaurant

… a hotel

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Room Service

Minibar Special Offers

Wine 9,20Heineken 6,70Soft Drink 5,20Juice 4,70Chips 3,70



… a restaurant

… a hotel

… a city walk

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… a restaurant

… a hotel

… a city walk

… to open your App

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Re-Imagine Real-Time Interaction

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GPS, WIFI & Bluetooth based location determination


How Does It Work?

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++Travelers

Push

Enter data on our map

Data gets retrieved in the background

Location gets checkedvia different technologies


Demo

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• Download the STAPPZ App• Visit DB @ Hall 13 / 14.1 / 100

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Live Demo


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2017Start offering your own touchpoints!

Contact: tim.frey (a_t) iunera.com

Presentations & Public Speaking

Converting Travelers Into Customers - With Digital Touchpoints