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RETAIL TOUCHPOINTS OPTIMIZED
THE CHALLENGEThe email marketing scene is more competitive than ever, especially
for retailers. So how do you cut through the clutter and make your
messages stand out in the inbox? For many, this means blasting
promotional content or coupons to their subscriber base—sometimes
daily. The problem with this approach is that many marketers begin
down this path only to later realize that their messages don’t align with
their overall marketing goals, and lack relevance or personalization—
generating subscriber fatigue, deliverability issues, and a general
lack of ongoing engagement.
Email VolumE oVEr First 30-Days oF opt-in Of the hOt 100 RetaileRs sending email
Zero emails sent (11 retailers)
1-4 emails sent (18 retailers)
5-10 emails sent (29 retailers)
11-15 emails sent (13 retailers)
16-20 emails sent (7 retailers)
21-29 emails sent (4 retailers)
30-35 emails sent (3 retailers)
13%21%
34%
15%8% 5% 4%
marKEtEr’s CHallEnGE: promotional
In the latest report from ExactTarget’s SUBSCRIBERS, FANS, & FOLLOWERS research series, Retail Touchpoints Exposed, we take an in-depth look at the interactive marketing practices of the fastest-growing retailers in the US—identifying what they’re doing well and where they’re missing the mark. In this companion piece, Retail Touchpoints Optimized, we’ve identified the biggest opportunities gleaned from the research and created six reports, each providing tactical advice aimed to help you improve the effectiveness of your marketing practices.
3
THE soLuTioNThe success of a promotional email campaign hinges on two
elements: frequency and relevancy. Which is most important? Think
“quality over quantity.”
RELEvANCy. There’s a big difference between sending targeted,
relevant promotional messages and “batch and blast” emails—one
is relevant and the other isn’t. To ensure your promotional messages
are compelling and consistent with the goals of your email marketing
program, follow these basic guidelines:
FREqUENCy. Sending frequent messages is acceptable if you have
something meaningful to say. Work first on driving relevancy with
each message, then test to determine a send schedule that balances
the goals you’re trying to achieve with the value of each message.
THE BoTToM LiNEDetermine how to make your communications relevant, optimize your
content by performing tests, and then start to integrate multivariate data
to further refine your messaging. You don’t have to tackle all three at
once. After all, enhancing, testing, and measuring your campaign can
take time. As the needs of your subscribers evolve, so should your
promotional email campaigns.
Ensure your primary message and call to action are easily recognizable within the email, and use lifestyle and product imagery to support your messaging.
step 1: Evaluate your Email Design
Focus on achieving each aspect of your value proposition: promotional, connection, relationship building, etc.
step 2: add Value
Review the data you have within your organization and use it to drive personalized messaging. Using simple data points like gender and location can really improve the subscriber experience and is easy to execute.
step 3: assess your Current Data
Consider if there are other ways to gather data that can be used to enhance messaging. You might start with web analytics to capture browse history, point-of-purchase systems to capture purchase history, or social data mining to determine brand affinity. Each of these can be used to enhance the relevancy of your messages.
step 4: look for Further Data opportunities
rEaDy to optimizE
your proGram?
Call us at (866) 558-9834 or visit
www.ExactTarget.com to learn more.
“One way to sell a consumer something in the future is simply to get his or her attention in advance.” sETh godin - auThor, permission marketing
MArkETEr’s CHALLENGE: proMoTioNAL
4
RETAIL TOUCHPOINTS OPTIMIZED
THE CHALLENGELooking to engage with consumers, nurture brand relationships,
create social buzz, and drive repeat purchases? Of course you are!
But are you getting the most from your in-store, online, and cross
channel customer interactions?
If you’re like most other retailers, you’re probably missing valuable
opportunities to acquire new email subscribers, mobile subscribers,
and social advocates. And, each missed opportunity can lead to one
less conversation and one less purchase.
To determine where your brand ranks, ask yourself these questions:
• Doyoupromotedigitalengagementin-store?Thiscouldinclude
posting opportunities for email opt-in, your website URL, Twitter
handle, etc.
• Areyouaskingforcustomers’emailaddressesatthepointofsale?
We found that fewer than half of the top retailers were!
• Doyouhaveanemailopt-informonyourwebsite?Howeasyisit
to find, and how quickly can someone complete it?
include an email opt-in form on the homepage
include an email opt-in form on the homepage plus other pages
include an email opt-in form with first purchase incentive discount
provided no email opt-in opportunity
Email aCquisition on wEbsitE
Of the hOt 100 RetaileR websites:
74%
67%
11%
8%
promoted email opt-in
promoted a coupon via SMS messaging
promoted a YouTube channel
promoted a mobile app
promoted Facebook and Twitter engagment
promoted website URL
in-storE siGnaGE: Calls to EnGaGE 95 Of the hOt 100 RetaileRs with bRick and mORtaR stORes
2% 2% 5% 5% 8%18%
Sign up today!
Opt-In ►
Data rEquEstED
Of the hOt 100 RetaileR’s email Opt-in fORms
First Name
38%
Zip Code
43%
Frequency Preferences
2%
Multiple Email List Options
15%
SMS Alerts
9%
Last Name
40%
Confirm Email Address
28%
Shopping Preference or Interest
18%
Discount For Signing Up
11%
marKEtEr’s CHallEnGE: aCquisition
5
THE soLuTioNIf improved customer acquisition is a priority for your business, the
best place to start is by analyzing where your consumers are already
engaging with your brand. Then, determine how to enhance the customer
experience and drive interactive engagement.
Hereareafewwaystogetstarted:
IN-StORE. Engaging consumers who are already interacting with
your brand is the ultimate win-win. And, your physical store provides
you a competitive advantage over your eCommerce competitors. Take
advantage of the time a consumer spends in your store and promote
opportunities to interact with your brand after they walk out the door.
ONLINE. Be respectful of consumers’ time.
CROSS-ChANNEL. Consumers want different things from different
channels, so make goals and priorities for each while utilizing the
strengths of one channel to promote another.
THE BoTToM LiNEYour customer relationships are your most valuable asset. Don’t miss
the opportunity to engage with customers and build a brand experience
that drives loyalty.
rEaDy to optimizE
your proGram?
Call us at (866) 558-9834 or visit
www.ExactTarget.com to learn more.
Promote your website URL, email opt-in, SMS messaging programs, social channels, and more within your store, specifically at places where consumers are waiting (e.g., near the check-out).
tip 1:
Evaluate if collecting data at check-out is right for your business (via sales clerk, SMS capture, etc). Whether you collect personal data or geographic data, it should lead to more personalized communications—if it doesn’t, you’re just inconveniencing your customers with a lengthier transaction process.
tip 2:
Offer to send in-store receipts to consumers via email. This is a great way to provide value and added convenience to your customers’ shopping experience, plus it gives you an opportunity to gain feedback, promote special offers, and drive web traffic. Not quite ready for digital receipts? Then focus on including a digital call-to-action on your in-store receipts to encourage further brand interaction.
tip 3:
Make your email opt-in form easy to find on your website.tip 1:
Request only the data that you plan to use—and actually use it! If you request a name and zip code, use personalization and geographic segmentation to make your messages more relevant and engaging.
tip 2:
Communicate the value of what you’re offering up front—make sure your customers know why they should provide you their information.
tip 3:
MArkETEr’s CHALLENGE: ACquisiTioN
Take advantage of your consumer’s down-time and promote your mobile and social programs across all of your commonly-used mediums—in-store, print, TV, display advertising, etc.
tip 1:
Include an email opt-in form on your Facebook Tab and follow the same principles you do for your website opt-in form.
tip 2:
6
RETAIL TOUCHPOINTS OPTIMIZED
THE CHALLENGEWelcome emails are the best opportunity to solidify your relationship
with a new subscriber. They tend to record higher open and click-
through rates than any other emails, and are sent to your most
captive audience. Remember that at the time the welcome email
sends, you’ve just been invited into the subscriber’s world, and they
want to hear from you—as long as your content is relevant. The
stakes are high!
to mEasurE tHE suCCEss oF your onboarDinG proGram, ConsiDEr:
Ensure your content benefits both the consumer and your brand.
mEssaGinG
Send real-time messages. Or, if sending a drip campaign, test your frequency.
CaDEnCE
If you offer incentives, they should be consistent with your value proposition.
inCEntiVEs
included value proposition of email program
sent an incentive within the email for future purchases
asked to update preferences
marketed rewards program
marketed recommended products
used first name within email text
67%
35%
26%
21%
9%
9%
wElComE Email HiGHliGHts 74 Of the RetaileRs that sent welcOme emails
marKEtEr’s CHallEnGE: tHE First imprEssion
7
THE soLuTioNAlign your onboarding program goals with your overall marketing goals.
Test to make sure you have the right messaging, incentives, and cadence.
To achieve success onboarding your newest subscribers, there are two
elements to take into account: content and timing.
CONtENt. Work to strike a balance between the needs of your
subscribers and your company goals. Remember that content within a
welcome email should be advantageous to both parties and, generally,
achieve the following:
If you’re unable to address each of these within a single, real-time
message, you might consider an onboarding drip campaign that
spans across an acceptable “new subscriber” timeframe.
tImINg. If possible, messages should always be sent in real time.
Remember that initial engagement decreases with every moment
that goes by. If you’re waiting a day to send a welcome email, you’ve
already missed the moment of engagement.
THE BoTToM LiNERemember that first impressions last—and a welcome email may be
the first one-to-one communication a consumer has ever had with your
brand. Don’t lose sight of the importance a welcome email can have on
establishing a relationship for years to come. Confirm the opt-in action and thank the subscriber for providing their information. Include an easy-to-identify opt-out option to stay true to permission-based marketing.
ConFirm
Utilize personalization—if you asked for a first name in your opt-in form, use it.
utilizE
Set expectations about frequency and content, and reinforce the value proposition of the program or communication.
sEt
Educate the subscriber on other opportunities to engage. Consider promoting social or mobile campaigns.
EDuCatE
Learn more about the subscriber. Drive them to a preference center or other location where they can provide more information about themselves. Use this information to strengthen the relationship.
lEarn
Feature “Add to Address Book” links prominently so you’re treated as a trusted sender.
FEaturE
Drive customers to your other channels—social, mobile, or in-store.
DriVE
4
1
2
3
5
6
7
rEaDy to optimizE
your proGram?
Call us at (866) 558-9834 or visit
www.ExactTarget.com to learn more.
MArkETEr’s CHALLENGE: THE firsT iMprEssioN
8
RETAIL TOUCHPOINTS OPTIMIZED
THE CHALLENGEIf you’re like most retailers, you struggle with cart
abandonment. And whether you’ve had a cart abandonment
program running for years, or are just considering the idea,
almost everyone can be doing it better.
In analyzing research gathered for Retail Touchpoints Exposed,
we found that most retailers don’t have cart abandonment
programs running at all. This is a huge missed opportunity!
But, even among those retailers that have active campaigns,
many are missing the mark in a number of ways, including:
• timing. Waiting too long or not long enough to send
a communication. Timing should match the product
that is abandoned—complicated product purchases
can require more time to consider, but simple or highly-
competitive products need immediate follow-up.
• messaging. Sending generic messages that don’t
include personalization, images of the abandoned
product(s), incentive to purchase, or recommendations
of similar products.
• Reason for Abandonment. Lack of consideration for
the different types of abandonment. Each consumer’s
browsing and buying behaviors are different, and the
time spent on a page can be an indication of whether
your consumer was simply browsing, or is perhaps a
more serious buyer.
25%contained the customer’s name
25%contained an incentive to purchase
13%contained other product recommendations
Cart abanDonmEnt Email FEaturEs Of the 16 RetaileRs that sent caRt abandOnment emails:
44%contained an image of the abandoned product
numbEr oF Cart abanDonmEnt Emails Of the 16 RetaileRs that sent caRt abandOnment emails:
69%consisted of one email
13%consisted of two emails
19%consisted of three emails
marKEtEr’s CHallEnGE: abanDonmEnt
9
THE soLuTioNThere’s no magic formula that will reengage consumers once they’ve left
your site, but there are key elements that all successful abandonment
remarketing campaigns possess—well-utilized data, a compelling
message, and proper timing.
Here’showtogetstarted:
THE BoTToM LiNEDon’t stop analyzing your eCommerce data once you have a cart
abandonment program running smoothly. Remember that consumers
don’t need to have something in their cart to be considering a
purchase. Evaluate how to capture and re-engage interest with
consumers who browse product detail pages, ask product questions
on social networks, or browse in-store without making a purchase.
Abandonment events can be identified and captured through eCommerce, web analytics, and other platforms.
step 1: Capture the Event
Data makes your remarketing messages compelling and relevant. Integrate the data you capture in Step 1 into your messaging platform of record (e.g., ExactTarget).
step 2: integrate your Data
Consider how subscribers interact with each channel to determine the best way to deliver this type of message—email, mobile, or social? Think about privacy concerns and the strengths of each channel to drive conversion. HINT:emailisprobablyyourbestoption!
step 3: select your Channel
Customize your imagery, pricing, and supporting content to match the specific product(s) abandoned. Consider purchasing hurtles and offer information or incentives to help buyers overcome these. Or, if your product has a lengthy buying cycle, offer customers alternative conversion options such as low inventory alerts, price change alerts, or updated model alerts to keep them engaged.
step 4: Design for relevancy
The higher the competition and lower the complexity of the product, the quicker you should send your message. Purchases that typically have a longer sales cycle should correspond to a longer wait between messages. Also, consider assigning a cadence or an ongoing drip campaign around an abandon event—especially for larger purchases that warrant two or three communications.
step 5: schedule the message
MArkETEr’s CHALLENGE: ABANdoNMENT
rEaDy to optimizE
your proGram?
Call us at (866) 558-9834 or visit
www.ExactTarget.com to learn more.
10
RETAIL TOUCHPOINTS OPTIMIZED
THE CHALLENGECompetition is steep for retailers across all industries, and because
marketers are vying for a piece of the same pie, communications are
often narrowly focused on capturing the sale. But what happens after
the purchase?
• Areyousendingconfirmationmessages?
• Aretheypersonalizedtothebuyer?
• Are youhighlightingcomplementaryproducts in subsequent
marketing messages?
• Areyouaskingforproductreviews?
• Areyoumaximizingthevalueoftheproductyourcustomer
just purchased?
If you answered no, you’re missing a huge opportunity to develop
brand advocates through post purchase communications.
Consumers are more informed than ever before. They’re
comparing prices in-store and online, reading product reviews,
and looking to their social networks to determine which product
is best for them. To become the subject of those discussions,
you must have advocates who are passionate enough about your
brand to want to tell the world—even well after a purchase has
been made.
pErsonalization oF Email afteR in-stORe puRchase afteR Online puRchase
did not personalize email after online purchase
79% did not personalize email after in-store purchase
95%
personalized email after online purchase
21% personalized email after in-store purchase
5%
post-purCHasE CommuniCations sHoulD:•Reinforcepositivefeelingsfrom
the purchase.
•Maximizethevalueorutilityofthe product.
•Obtaincustomerfeedback.
•Enablecustomerstosharetheirpurchase or product experience.
•Promotecross-sellandup-sellopportunities.
“Every year the marketing landscape changes, every year the customers become more demanding, every year [they want] more things. You have to always be sprinting to stay ahead of the competition.” JaCob hawkins - VP of ECommErCE, oVErsToCk.Com
marKEtEr’s CHallEnGE: post-purCHasE
11
THE soLuTioNThe buying cycle shouldn’t end after a purchase is complete. To
develop brand advocates, you must first nurture their positive
purchase experience, combat buyer’s remorse, and provide
outlets for customers to share their experiences. Often this is
achieved through a series of tactics that aim to maximize the
value of the purchase.
Herearesomewaystogetstarted:
THE BoTToM LiNEWhen considering ways to improve your post purchase
communications, keep in mind the impact that a positive
experience can have on a consumer. If a communication isn’t
adding to the experience, it may be time to re-evaluate the
function of that message.
Send these messages immediately, and customize the content in order to provide optimal value to the customer. If you’re sending a confirmation message, chances are high that you already know a little about their purchase behaviors and have obtained their name, credit card number, email address, mailing address, and more. Utilize this data to add value to future communications through personalization.
tactic 1: Confirmation messages
Ensure that your customers get the most out of their purchase. Send tips and tricks that maximize the value of the product they purchased, and work toward nurturing a positive brand experience. In doing so, you’ll not only deepen your relationship with the customer, but also drive repeat purchases.
tactic 2: Value-add messages
Give your customers a voice and increase your company’s user-generated content by encouraging product reviews. Make it convenient for them to provide input, but be deliberate with your timing. This type of message should be sent after the customer has had the opportunity to experience the product, but before they no longer feel an association to the purchase.
tactic 3: product reviews
Make it easy for customers to tell their friends about their recent purchase through social sharing. In doing so, customers become brand advocates and extend the reach of your brand to their social networks and beyond.
tactic 4: sharing
Inform the customer of additional products or add-ons associated with the purchased product. Be informative and make it easy for the customer to research and buy what you’re recommending. When sending this type of communication, remember that relevancy and selectivity are very important—don’t bombard your active customers with irrelevant promotional information.
tactic 5: Cross-sell and up-sell
rEaDy to optimizE
your proGram?
Call us at (866) 558-9834 or visit
www.ExactTarget.com to learn more.
MArkETEr’s CHALLENGE: posT-purCHAsE
12
RETAIL TOUCHPOINTS OPTIMIZED
THE CHALLENGEIt’s easy to think that once a subscriber provides you with their
email address, they’re yours for life! But in reality they could un-
engage and start ignoring your communications at any moment.
Subscribers stop engaging for a number of reasons—message
volume, frequency, irrelevancy, etc. But many retailers are sitting
back and watching this happen, without adjusting their programs
to reengage these subscribers. In fact, many marketers continue
sending the same messages at the same frequency to lists where
more than 50% of the subscribers haven’t opened or clicked on an
email in more than six months.
iMpLiCATioNsREvENUE. Consider this—if over half of your subscribers aren’t
opening your emails, then over half of the cost you spend to send
these emails is being wasted. Now consider these costs over a
six or twelve-month timeframe, and it’s easy to see how lack of
engagement has a negative effect on your bottom line.
DELIvERABILIty. Internet service providers (ISPs)—Gmail in
particular—increasingly use engagement data to assess sender
reputation. If ISPs start to notice that a high percentage of your
emails are being ignored by their user base, they’ll start sending
your messages to the junk folder—or even block your sends
altogether.
a rEEnGaGEmEnt mEssaGE sHoulD inCluDE:
Engage subscribers even before they open the email through subject lines that pique curiosity.
stronGsubjECt linE
Be clear about the action you want the subscriber to take—confusion could lead to inaction.
stronGCall-to-aCtion
What benefit does your message bring to subscribers?
rEminDEroF ValuE proposition
marKEtEr’s CHallEnGE: rEEnGaGEmEnt
13
THE soLuTioNBefore you start a reengagement campaign, you must identify your
audience and start to understand when and why they’ve lost interest.
As you begin, you’ll want to follow these basic steps:
THE BoTToM LiNEIf a subscriber reaches your full definition of unengaged, you
should greatly reduce the frequency of your communications or
stop sending to them altogether. This will reduce marketing costs,
increase deliverability, and therefore increase the performance of
your entire program.
Create a definition for an “unengaged subscriber,” and ensure that it aligns with the purchase cycle for your company’s products or services.
step 1: Define your audience
Determine the point when subscribers begin to disengage. Is it after one month, six months, or a year? Examine the history of your currently disengaged subscribers to determine when they began to lose interest, then use this data to segment your lists.
step 2: segment your list
Design a messaging program to communicate with subscribers during times when they’re most likely to start disengaging. Each message’s sole focus should be to bring the subscriber back into the engaged subscriber mix—so ensure that you’re providing value.
step 3: Design for Engagement
Implement a program that automatically triggers reengagement messages to subscribers who reach specific un-engagement thresholds.
step 4: send at the right time
Test different types of reengagement messages. Try an opt-out campaign or an opt-down campaign to identify which subscribers would simply like to hear from you less, as opposed to not at all.
step 5: test, test, test!
rEaDy to optimizE
your proGram?
Call us at (866) 558-9834 or visit
www.ExactTarget.com to learn more.
MArkETEr’s CHALLENGE: rEENGAGEMENT
14
RETAIL TOUCHPOINTS OPTIMIZED
CHALLENGE:Buyagift sells gift experiences such as extreme driving packages, hot air balloon rides and spa
services, to online consumers in the UK, and three sister sites across Europe. Like many online
retailers, they found success using email to build their subscriber base and deliver regular mass-
communications, but in recent years struggled to create cross-channel marketing campaigns that
leveraged their customer data and drove engagement beyond email.
They knew they had a unique opportunity to break into social due of the experiential nature of their
products. Buyagift consumers have exciting and passionate stories to share about their experiences,
and social media has proven to be their channel of choice. Buyagift had an opportunity to do much
more than simply place a Facebook or Twitter link in the header of their emails, prompting their
adoption of ExactTarget’s integration with Bazaarvoice.
soLuTioN: Today, Buyagift uses ExactTarget and Bazaarvoice to request consumer product reviews via email.
Once a review is submitted, it’s then disseminated across all of Buyagift’s social communication
channels, including Facebook, Twitter, and Tumblr (Buyagift’s blog platform). Buyagift then uses
review information stored in Bazaarvoice to send a regular newsletter via ExactTarget, which
features a “Top Rated Products” section.
By integrating email with social, Buyagift is able to encourage consumers to interact across
multiple channels to build a brand experience that’s engaging and consumer-driven. Buyagift
sets their brand apart by creating a truly authentic cross-channel presence with content that’s
constantly being updated by their biggest brand advocates.
rEsuLTs: While many marketers still question the impact social can have on overall campaign success, Buyagift
has seen phenomenal results:
• 150% higher conversion rate for consumers who interact with Buyagift consumer-
generated content
• 33% higher conversion rate for consumers who come to Buyagift.com directly from
social channels
• 10%higheraverageordersizeforcustomersexposedtosocial
Since experiencing success with their cross-channel strategy, Buyagift has continued to focus on
implementing campaigns that further integrate email consumers with social. As part of this strategy, they’ll
be adopting ExactTarget SocialPages™ to capture customer and prospect data in Facebook, to grow
their email campaigns. “We want to optimize SocialPages so that we can turn social followers into email
followers and vice versa,” says Max Sydenham, Digital Content Manager at Buyagift. The company is also
currently working to utilize their product review data to drive content for a cart abandonment program,
utilizing ExactTarget’s Automation Studio functionality.
Thesestrategies,poweredbyExactTarget’sInteractiveMarketingHub® technologies, allow Buyagift to
drive cross-channel engagement and boost revenue.
CliEnt suCCEss: buyaGiFt.Com“Authentic, consumer-driven content has a better effect on customers because it is written in a voice they’re familiar with.”max sydEnhamdigiTal ConTEnT managEr, buyagifT
15
Carhartt experiences a 3x higher click-through rate with targeted messages than general promotions.
CHALLENGE:Withfoursewingmachinesandfiveemployees,HamiltonCarharttfoundedhisnamesakecompany
in 1889. Although much has changed since then, the company’s dedication to creating exceptional
work wear apparel has remained the same. Carhartt’s eCommerce department, established in
2005, had a similar opportunity to grow its side of the business from the ground up.
The team quickly established that it needed to expand and streamline its email marketing. Its
subscriber list was in need of growth, and the process for updating each email with tracking code
(whichincluded20or30linksintheheaderandfooter)wastimeconsuming.Thecompanyalso
wanted a better way to gather data from online shoppers to further target its marketing campaigns.
soLuTioN:Since partnering with ExactTarget in 2007, Carhartt has seen its email subscriber list grow to 15x
its starting size. In 2011, the team turned to the ExactTarget + Adobe SiteCatalyst Integration to
further improve eCommerce performance.
This combined solution enables the company to collect valuable customer data, such as purchase
history, browse history, and cart abandonment. With this data, Carhartt gains a single view of each
customer and can easily send personalized and triggered emails—which are automatically tagged
with tracking codes for easy reporting.
“The joint solution of ExactTarget + Adobe SiteCatalyst gives me the data I need to very quickly
make decisions and target my consumer base,” says Anna Cole, eCommerce Business Manager
at Carhartt. “Without browse and purchase data, we wouldn’t be able to segment our campaigns
to the specific interests of our customers.”
rEsuLTs:With this integration, Carhartt has seen tremendous results, including:
• 6xhigherclick-throughrateforabandonedcartcampaigns
• 3xhigherclick-throughratefortargetedemailsvs.generalpromotionalemails
“Our emails wouldn’t be this successful without the ExactTarget + Adobe Integration,” says Cole.
“We’ve seen tremendous click-through rates, and the number of campaigns we’ve been able to
execute has increased substantially.”
Carhartt plans to push its campaigns forward by testing different offers in remarketing campaigns,
and continuing to collect demographic data to send customers the most relevant offers.
rEaDy to optimizE
your proGram?
Call us at (866) 558-9834 or visit
www.ExactTarget.com to learn more.
CliEnt suCCEss: CarHartt“The joint solution of ExactTarget and Adobe SiteCatalyst gives me the data I need to very quickly make decisions and target my consumer base.”anna ColE ECommErCE businEss managEr, CarharTT
CLiENT suCCEss sToriEs
THE POWER OFONE SOLUTIONTheExactTarget InteractiveMarketingHub® provides a single view of your customers that can help transform your interactive marketing campaigns and online conversations into real-time, targeted, cross-channel marketing. The Hubgivesyou:
uNiTY. Integrate data from disparate sources—from CRM and social media networks to point-of-sale information and web analytics to gain a single, unified view of each consumer.
CoNTroL. With access to real-time tracking and first-class, graphical reporting,theHubgivesyouimmediatevisibilityandultimatecontroloverallof your marketing campaigns.
spEEd. Ensure your communications are as relevant as they are timely. Automate advanced, sequenced programs and deliver personalized cross-channel messages from a single, intuitive console.
rEaDy to GEt
startED?Call us at (866) 558-9834 or visit
www.ExactTarget.com/hub to learn more about
the ExactTarget interactive marketing hub.