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Presented by Matt Jacobs Opticomm Media Ltd 7 Midford Place, London W1T 5BG T 0207 874 6573 M 07801 371434 E [email protected] W www.opticomm.co.uk VOD insights from IPA Touchpoints 3 27 th July 2010

Ipa touchpoints vod analysis

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Page 1: Ipa touchpoints vod analysis

Presented by Matt Jacobs

Opticomm Media Ltd7 Midford Place, London W1T 5BG

T 0207 874 6573 M 07801 371434E [email protected] www.opticomm.co.uk

VOD insights from IPA Touchpoints 3

27th July 2010

Page 2: Ipa touchpoints vod analysis

Summary

VOD users between the ages of 15 – 24 are more likely* to agree with:

- Catch up has transformed my viewing- I use it to catch up on programmes I have missed- I am happy to watch adverts (on VOD)

Users aged 15-24 claim to watch more TV online*

Watching TV online is still a low in average time spent and reach when compared to other media

Online TV viewing peaks follow other online media activity closely (e.g downloading music /streaming movies)

*More likely than “All adults”

Page 3: Ipa touchpoints vod analysis

IPA Touchpoints 3. Def/tend agree with relevant statements. Proportion watched online calculated by weighting respondent estimates.

36

56

Proportion of TV watched online

I'm happy to watch adverts (on VOD)

I use it to catch up on programmes I have

missed

Catch-up TV online sites has transformed my viewing

15-24All adults

50

12.5

16

34

30

4.5

IPA Touchpoints 3 VOD questions

Page 4: Ipa touchpoints vod analysis

Wii Nintendo DS PS2 Xbox 360 PS3 PSP Xbox

WebsitesChatOnline TV

VOD on gaming consoles

IPA Touchpoints 3. Activities undertaken on consoles as a function of console ownership (not directly related to individual consoles)

HH owning: 27% 25% 21% 13% 10% 10% 6%

PS3 owners are more likely to watch online TV than other activity but only has 10% household penetration

Page 5: Ipa touchpoints vod analysis

Online TV vs Other media

Average hours

% R

each

Source: Touchpoints 2010 - Adults

- Watching TV online has the lowestaverage hours spent and reach out ofall other media measured in Touchpoints 3

- The only comparable medium is Magazines where it shares a similar dwell time but has 30% more reach.

Page 6: Ipa touchpoints vod analysis

VOD viewing over the day vs other online media activity

Average % of 15-24s

Time of day

Source:Touchpoints 2010 – 15-24sBase: All Media use per day

- 15 – 24 year olds watch TV online at similar times to performing other online activities such as downloading music and watching movies online.

- This suggests that VOD viewing is still considered an internet activity like downloading music rather than following a similar pattern to broadcast TV

Page 7: Ipa touchpoints vod analysis

Source: Touchpoints 2010 - Adults