Quick Snapshot

Week 2 - 2013

MCCS

ABP NEWSWeek: 2 ‘2013

TG – MF,15+ SEC:ABC

Market - HSM

Top 3 National genres maintaining its shares

39

1210

5 4 4 42 1 1 1 0 0

0

5

10

15

20

25

30

35

40

45

GE

C

Hin

. Mo

v.

Re

g. (

Ne

ws

+ G

EC

)

Hin

. Ne

ws

Sp

ort

s

Kid

s

Mu

sic

Info

tain

me

nt

Life

styl

e

En

g. M

ov.

Re

l.

En

g. E

nt

En

g. N

ew

s

% Genre Share

Despite the cricket series going on still sports is behind in race Vs. Hindi News Source : TAM

Period : Wk 2 - 2013

Vs last year, almost maintaining its viewership

65

0

1

2

3

4

5

6

7

Hindi News

% Genre Share

Wk 1+2- 2012 Wk 1+2- 2013

Source : TAM

Period : Wk 1+2 –

2013 & 2012

No dent on genre post digitization also

ABP News almost neck to neck with Aaj Tak

19%17%

14% 14%

9% 8%

0%

5%

10%

15%

20%

25%

Aaj Tak ABP news India TV Zee News IBN 7 NDTV India

Mkt Share

Wk 47 -2

Source : TAM

Period : Wk 47 2012 –Wk 2-2013

Reach gap between ABP News & AajTak is minimal

35 3428 30

2320

0

10

20

30

40

50

Aaj Tak ABP News

India TV Z News IBN 7 NDTV India

Re

ach

in M

n.

CS 15+

• Digitization led power to the consumer to directly go to their favorite channel

Source : TAM

Period : Wk 1 -2’ 2013

44 42

35 36

2824

0

10

20

30

40

50

Aaj Tak ABP News

India TV Z News IBN 7 NDTV India

Re

ach

in M

n.

CS 4+

ABP News among top 2 in most of the markets

Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All India

Aaj Tak 21 14 22 13 22 20 22 18 18 12 16 19 20 21 19 44 19 20

ABP News 17 11 14 19 29 21 20 22 15 18 16 13 21 20 15 24 17 17

DD News 3 6 2 1 6 2 3 3 2 3 3 6 5 3 2 19 3 3

IBN 7 4 3 6 8 2 8 7 11 14 12 12 2 4 7 10 0 9 9

India TV 16 6 16 12 11 17 13 10 15 13 15 6 11 14 15 0 14 14

Live India 4 3 1 0 0 0 5 0 0 3 1 2 1 3 1 2 2 2

NDTV India 7 7 11 6 1 6 6 13 7 12 9 6 7 6 10 5 8 8

News 24 4 1 6 10 20 9 4 7 7 9 10 1 6 6 7 0 7 7

Samay 2 3 1 16 0 1 2 2 1 3 3 4 6 2 2 0 2 2

TEZ 8 19 3 4 2 4 5 2 4 6 6 14 5 5 4 0 5 5

Z News 13 27 19 9 6 12 13 13 17 9 11 28 15 13 15 6 14 14

Source : TAM

Period : Wk 47 2012 – Wk 1-2013

Market Share %

Except morning, ABP News is neck to neck with Aaj Tak in TVR

0.00

0.05

0.10

0.15

0.20

0.25

0.30

06

00

06

30

070

0

073

0

08

00

08

30

09

00

09

30

100

0

1030

110

0

1130

120

0

1230

130

0

1330

140

0

1430

150

0

1530

160

0

1630

170

0

1730

180

0

1830

190

0

1930

200

0

2030

210

0

2130

220

0

2230

230

0

2330

240

0

2430

Aaj Tak ABP News

Aaj Tak gain viewership in morning at 930am because of religious programme “Aap Ke Tare”Source : TAM

Period : Wk 1+2 - 2013

Aaj Tak and India TV leaders in religious content

Latest week data substantiate that Aaj Tak and India TV gain sizable ratings from religious programmes

For NEWS, viewer comes toABP News

Source : TAM

Period : Wk 47 2012 –Wk 1-2013

Share % within each sub-genre

Genre Aaj Tak

ABP

News TV Z News

Grand

Total

News Bulletin 15% 18% 14% (20%) 119

Reviews/Reports 22% (30%) 14% 5% 18

Cricket Match 28% (32%) 16% 10% 15

Religious/Devotional 21% 2% (22%) 2% 9

Interviews/Portraits/Discus

sions (28%) 5% 21% 16% 9

Network Performance

25

22

20

14

7

0

5

10

15

20

25

30

MCCS Zee Net TV Tday Net. 18 Ndtv Net

% Mkt. Share

% Mkt. Share

Source : TAM

Period : Wk 47 2012 – Wk 1-2013

MCCS ruling the chart

Thank You