Quick Snapshot

Week 13-20’2014

MCCS

On Counting Day Hindi News Genre very close to

Hindi GEC’s

GEC

Hin

di .

..

Hin

di M

...

REG

KID

S

MU

ISC

SPO

RTS

INFO

EN

G

EN

G ...

LIFE

S...

BU

S ...

EN

G E

NT

0

5

10

15

20

25

30

35

40

45

2623

74 4 3

1 1 1 1 1 1 0

% Genre Share

Source : TAM Period : 16th May’2014 TG: 15+ ABC CS Mkt: HSM

SONY MAX IS REPORTED IN HINDI MOVIES

During counting week ABP News almost neck to

neck with Aaj Tak

Aaj Tak ABP News India TV Z News India News News 24 NDTV India0%

5%

10%

15%

20%

25%

20%19%

15%

9%

7% 6% 6%

% Mkt Share

Wk20'14

Source : TAM Period : Wk 20’14 TG: 15+ ABC Mkt: HSM

MCCS ZEE MEDIA TV TODAY TV18 NET NDTV NET0

10

20

30

40

50

60

48 4744

34

26

Reach in MN.

Week 20'2014

Source : TAM Period : Wk 20’14 TG: 15+ ABC CS; Mkt: HSM

MCCS # 1 News Network – Week 20’2014 ( Counting

Week )

ABP News :Key Highlights of the Week

Hindi News genre viewership leaped from 5.88% to 10.53% this week owing to exit polls & counting day.•3 programme of ABP News appeared amongst the list of Top 20 programmes of Hindi News Genre:

KBPM on Counting Day (16/05/14) from 0558-1655 garnered 22% share with 18.8Mn reach &

34min timespent. It was the topmost programme of the week.‘Pradhan Mantri Narendra Modi’ on 16/05/14 from 1658-1954 garnered 18% share

with 6.8Mn reach & 9min timespent. Ranked#17 programme on the list.‘Pradhan Mantri Narendra Modi’ on 16/05/14 from 1959-0058 garnered 20% share

with 9.3Mn reach & 15min timespent. Ranked#20 programme on the list.•ABP News led the genre with 19% viewership on Monday (12/05/14, during the day of exit poll) followed by Aaj Tak 16% & India Tv 15%. •On Friday, Vote counting Day ABP News led the genre with 21% viewership share followed by Aaj Tak with 20% & India Tv 17%.ABP News led the genre on 4 days of this week – Sunday, Monday, Tuesday & Friday

Source TAM, TG- CS ABC 15+, Mkt-HSM Period: Wk 20’2014

ABP News – Performance Exit Poll

& Counting Day

Channel

ABP New

sIndia TV

Aaj Tak

Z News

India News

NEWS

NATION

News 24

NDTV

India IBN 7

News Expre

ss TEZSama

yP7

newsDD

NewsMkt. Share 20% 19% 14% 11% 8% 6% 6% 5% 4% 2% 2% 2% 2% 1%

On Exit-poll day:

On Counting Day:

Channel ABP NewsAaj Tak

India TV

Z News

News 24

India News

NEWS

NATION

NDTV

India IBN 7 TEZSama

yDD

News

News Expre

ssP7

newsMkt. Share 21% 20% 17% 10% 6% 6% 5% 5% 4% 2% 1% 1% 1% 1%

Period: 16/05/2014; All Day

Period: 12/05/2014; 1700-2329

Source TAM, TG- CS ABC 15+, Mkt-HSM

Hindi News viewership was at peak on counting day,

ABP News was leading the genre

5:0

0

5:3

0

6:0

0

6:3

0

7:0

0

7:3

0

8:0

0

8:3

0

9:0

0

9:3

0

10

:00

10

:30

11

:00

11

:30

12

:00

12

:30

13

:00

13

:30

14

:00

14

:30

15

:00

15

:30

16

:00

16

:30

17

:00

17

:30

18

:00

18

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19

:00

19

:30

20

:00

20

:30

21

:00

21

:30

22

:00

22

:30

23

:00

23

:30

0:0

0

0:3

0

0

100

200

300

400

500

600

700

800

900

1000

1100

1200

1300

1400

1500

1600

1700

1800

1900Day Part Trend-Hindi news- Vote Counting Day

ABP News Aaj Tak NDTV India Z News India TV IBN 7 India News

TV

Ts

'00

0

Source TAM, TG- CS ABC 15+, Mkt-HSM, 16th May'14

ABP Ananda: Key Highlights

Bangla News genre has gone up by almost 49% as compare to last week i.e. from 11.2 to 16.7 %.Absolute viewership of ABP Ananda grew by almost 79%

Counting Day Performance (16th May’14):

ABP Ananda garnered 52% market share on Counting Day.

% Market Share

Channel ABP Ananda 24 GHANTANews Time Bangla Kolkata TV RPLUS HIGH NEWS

16th May-2014 52% 19% 14% 8% 5% 1%

Also, ABP Ananda # 1 channel in entire universe leaving behind the GECs  like Star Jalsha, Zee Bangla, Star Plus etcAbsolute Channel Share

ChannelABP Ananda Star Jalsha Z Bangla

24 GHANTA Star Plus

ETV Bangla RPLUS Z Zee TV

16th May-2014 18.0 13.1 9.1 6.7 2.9 2.6 1.9 1.7

Source TAM, TG- CS ABC 15+, Mkt-WB

Day part TrendABP Ananda leading

almost across in all time bands during counting

week

6:00

:00

7:00

:00

8:00

:00

9:00

:00

10:0

0:00

11:0

0:00

12:0

0:00

13:0

0:00

14:0

0:00

15:0

0:00

16:0

0:00

17:0

0:00

18:0

0:00

19:0

0:00

20:0

0:00

21:0

0:00

22:0

0:00

23:0

0:00

0:00

:00

1:00

:00

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

% Mkt. Share by Half Hours

24 GHANTA ABP Ananda High NewsKolkata TV News Time Bangla RPLUS

Source TAM, TG- CS ABC 15+, Mkt-WB Week 20’2014

ABP Majha: Key Highlights

Marathi News genre has increased by almost 127% from 2.66% to 6.05% credit to counting day.ABP Majha increased by 108% (i.e. from 1.01% to 2.10%). as compare to last week i.e. from 11.2 to 16.7 %.

Counting Day Performance (16th May’14):

ABP Majha was leader on Counting Day with market share of 36%.

% Market Share

ABP Majha was # 1 in entire universe in Maha on counting Day leaving behind GEC’s Zee Marathi , Star Pravah, Star Plus , Zee TV, Colors etc.Absolute Channel Share

Source TAM, TG- CS ABC 15+, Mkt-Maha

ABP NEWS Week: 13-20’14

TG – MF,15+ SEC:ABCMarket - HSM

VS. last week 79% increase in Hindi News

sharesowing to exit polls &

counting day

GEC

HIN

DI ...

HIN

DI...

KID

S

MU

SIC

REG

SPO

RTS

INFO

LIFE

T...

EN

G

BU

S ...

EN

G ...

EN

G E

NT

0

5

10

15

20

25

30

35

40

45

33

16

11

5 4 3 2 1 1 1 0 0 0

% Genre Share

Source : TAM Period : Wk 20’2014

SONY MAX IS REPORTED IN HINDI MOVIES

VS. last year 52% increase in terms of shares

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

4.4

6.6

% Genre Share

Wk 13-20'13 Wk 13-20'14

Source : TAM Period : Wk 13-20’Year : 2013 & 2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .VS last year channel bouquet has increased.

Gap between Aaj Tak & ABP News decreasing

Aaj Tak ABP News India TV Z News India News NEWS NATION0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%18%

15%14%

9%8% 7%

% Mkt Share

Wk13-20'14

Source : TAM Period : Wk 13-20’14

ABP News #2 in Reach

Aaj Tak ABP News

Z News India TV

NDTV India

IBN 70

10

20

30

40

50 4540

33 3227 26

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 13-20‘14

Aaj Tak

ABP News

Z News

India TV

NDTV India

IBN 70

10

20

30

40

50

60 5349

39 3832 31

CS 4+

Reach

in M

n.

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 13-20’14

Market Share %

Top 10 Shows – ABP NEWS

Source : TAM Period : Wk 20’14

Date Time From Time To Programme GenreTVT 000s

16/05/2014 05:58 16:55 KAUN BANEGA PRADHANMANTRI News Bulletin 978

16/05/2014 16:58 19:54 PRADHAN MANTRI NARENDRA MODI News Bulletin 557

16/05/2014 19:59 00:58 PRADHAN MANTRI NARENDRA MODI News Bulletin 532

13/05/2014 19:57 23:54 KAUN BANEGA PRADHANMANTRI VIP EXIT POLL News Bulletin 375

14/05/2014 22:00 22:23 KAUN BANEGA PRADHANMANTRI News Bulletin 373

17/05/2014 14:27 14:55 PRADHAN MANTRI NARENDRA MODI News Bulletin 369

17/05/2014 08:27 08:53 PRADHAN MANTRI NARENDRA MODI News Bulletin 362

17/05/2014 09:57 10:24 PRADHAN MANTRI NARENDRA MODI News Bulletin 354

14/05/2014 11:59 12:24 KAUN BANEGA PRADHANMANTRI VIP EXIT POLL News Bulletin 343

17/05/2014 09:32 09:52 PRADHAN MANTRI NARENDRA MODI News Bulletin 334

•3 programme of ABP News appeared amongst the list of Top 20 programmes of Hindi News Genre:KBPM on Counting Day (16/05/14) from 0558-1655 garnered 22% share with 18.8Mn reach & 34min timespent. It was the topmost programme of the week.Pradhan Mantri Narendra Modi speech on 16/05/14 from 1658-1954 garnered 18% share with 6.8Mn reach & 9min timespent. Ranked#17 programme on the list.Pradhan Mantri Narendra Modi speech on 16/05/14 from 1959-0058 garnered 20% share with 9.3Mn reach & 15min timespent. Ranked#20 programme on the list.

Network Performance

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%

5%

10%

15%

20%

25%

30%

26%

22%19%

14%12%

7%

% Mkt. Share

Wk 13-20'14

Source : TAM Period : Wk 13-20’14

MCCS # 1 News Network

Thank You