@justininza

@justininza

Digital is beautiful

Digital is sexy

Digital is an enabler

@justininza

On a simplistic marketing level

Advertising = persuasion to consideration

Digital (some) = conversion to sale

Symbiosis is obvious

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@justininza

Obstacle majeure = connectivity

@justininza

Ministry of Communications as guilty of neglect as Ministry of Energy (IMHO)

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@justininza

SAT3 340 Gbps WACS 5,120 Gbps ACE 5,120 Gbps EASSy 4,720 Gbps SAex 12,800 Gbps

@justininza

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Fixed broadband Mobile broadband Households withinternet

Individuals withinternet

2,2%

26,0% 25,5%

41,0%

Source: ITU/ UNESCO “The State of Broadband 2013” SA Internet penetration

@justininza

Source: ITU/ UNESCO “The State of Broadband 2013”

ADSL GPRS HDTV

@justininza

Source: Point Topic Ltd 2013

Broadband penetration & growth

Source: Point Topic World Broadband Statistics 2013

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This is South Africa, not South Korea

@justininza

“The Digital Revolution is over. We won”.

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@justininza

@justininza

(v): to come forth gradually into being; develop; undergo evolution

@justininza

Revolution: (n) an overthrow or repudiation and thorough replacement of an established system; a sudden, complete or markedchange in something

@justininza

Context: media and communications

@justininza

0

100

200

300

400

500

600

700

2012 2013 2014 2015 2016 2017

OOH

Radio

Magazines

Newspapers

Digital

Television

$bn

Global adspend by channel (F2013-2017) Source: PwC Global Entertainment and Media Outlook 2013-2017

@justininza

0

10

20

30

40

50

60

70

80

2012 2013 2014 2015 2016 2017

Search

Display

Classified

Mobile

Video

Forecast global digital adspend by segment Source: PwC Global Entertainment and Media Outlook 2013-2017

$bn

@justininza

0

10

20

30

40

50

60

70

80

90

100

2012 2013 2014 2015 2016 2017

57,4

65,1

72,6

80,4

88,1

95,9

Search

Classified

Total

$bn

Forecast global digital adspend: search & classified

Source: PwC Global Entertainment and Media Outlook 2013-2017

@justininza

Classified = non-commercial

@justininza

Search = signage (landmark & directional)

@justininza

@justininza

0

100

200

300

400

500

600

700

2012 2013 2014 2015 2016 2017

OOH

Radio

Magazines

Newspapers

Digital

Television

$bn

Global adspend by channel (F2013-2017) Source: PwC Global Entertainment and Media Outlook 2013-2017

@justininza

0

100

200

300

400

500

600

2012 2013 2014 2015 2016 2017

OOH

Radio

Magazines

Newspapers

Digital*

Television

$bn

Global adspend by channel (F2013-2017) * Digital adjusted to exclude search and classified

Source: PwC Global Entertainment and Media Outlook 2013-2017

@justininza

0

100

200

300

400

500

600

700

2012 2013 2014 2015 2016 20170

100

200

300

400

500

600

2012 2013 2014 2015 2016 2017

$bn $bn

@justininza

0

20

40

60

80

100

120

140

160

180

200

220

2012 2013 2014 2015 2016 2017

Television

Digital*

Newspapers

Magazines

Radio

OOH

Global adspend by primary channel *Digital adjusted to exclude search and classified

$bn Source: PwC Global Entertainment and Media Outlook 2013-2017

@justininza

@justininza

460

480

500

520

540

560

580

600

2008 2012 2017*

516

547

594

Physical newspaper circulations worldwide 2008, 2012, & 2017* (*estimated)

mn

Source: PwC Global Entertainment and Media Outlook 2013-2017

@justininza

95%

5%

89%

11%

Global newspaper revenues split as print & digital

2012 Print 2012 Digital 2017 Print 2017 Digital

Source: PwC Global Entertainment and Media Outlook 2013-2017

@justininza

@justininza

@justininza

@justininza

@justininza

5,6m daily readers!

@justininza

SA adspend by channel 2012 actual, 2013-17 forecast

ZAR bn

Source: PwC SA Entertainment and Media Outlook 2013-2017

-

5 000

10 000

15 000

20 000

25 000

30 000

35 000

40 000

45 000

2012 2013 2014 2015 2016 2017

Internet

OOH

Radio

Magazines

Newspapers

Television

4%

9%

@justininza

-

200 000

400 000

600 000

800 000

1 000 000

1 200 000

1 400 000

1 600 000

Isibaya SupeRugby Carte Blanche

Mzansi SS1 M-Net

DsTV

1 551 000

857 000

586 000

DsTV best performing programmes Jan - Mar 2014

Source: DsTV Arianna

@justininza

SABC best performing programmes Jan - Mar 2014

-

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

8 000 000

9 000 000

Isibaya SupeRugby CarteBlanche

Generations Pirates vChiefs

Afcon

Mzansi SS1 M-Net S1 S1 S1

DsTV SABC

1 551 000 857 000

586 000

8 375 000

2 030 000

1 237 000

Source: DsTV Arianna and SABC

@justininza

-

100 000

200 000

300 000

400 000

500 000

600 000

M-Net Top Ten performing programmes of 2013

Source: DsTV Arianna

@justininza

@justininza

This is South Africa, not South Korea

@justininza

"Marketers always overestimate the attraction of new things and underestimate the power of

traditional consumer behaviour."

Bob Hoffman AKA The AdContrarian

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Justin McCarthy

@justininza