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Presentation given at the Kick-Off-Workshop "Broadcasting in the Post-Broadcasting-Era. Policy, Technology and Content". School of Communication, Media and Theatre. University of Tampere, March 29, 2014.
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A Governance Perspective
Technologies in Digital Media Regulation
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Christian Katzenbach !
Workshop „Broadcasting in the Post-Broadcasting Era“
University of Tampere
March 29, 2014
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[.…] a politics deeply embedded not just within the institutions that design and distribute technologies and services, but within
the technology itself, as software products and information networks both prescribe and proscribe, configuring suppliers
and users, containing and constraining behaviour, and embodying in their algorithms and their gateways both the
normative and the seductive.!!
Mansell /Silverstone, 1996
Technologies in Media Regulation
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Technologies in Media Regulation
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What is Governance, anyways?
Governance (Structure): Pluralization of Actors
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transnationalself-/co-regulationtransnationalself-/co-regulation
!!!Pluralization of Actors !• Multiple Fora und Policy Organizations • Heterogenous Actors • Heterogenous Intentions
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Puppis 2010
Governance (Process): De-Centering Coordination
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!!!Pluralization of Mechanisms !!!
Discourse
Values
Competition
Legislation
Norms
Expertise
Knowledge
Institutions
Coordination
Legitimation
Markets
Governance: Summary
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!!Governance Research undermines notion of… !• Rule-Making as Steering and of… • Rule-Making as happening exclusively in Policy Organizations !
—> De-centered and Heterogenous Governance Arrangements
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From Governance as Regulation to Governance as (reflexive) Coordination
Governance: Changing the Perspective
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Social Order
Regulation / Steering
Governance: Changing the Perspective
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Social Order
Regulation / Steering
Coordination
Governance with Sociological Neo-Insitutionalism
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Regulative Pillar Institutions as sanction-based Regulations
!Normative Pillar Institutions as normative
Expectations
!Cultural-Cognitive Pillar Institutionen as cultural-cognitive Patterns
!+ Material Dimension Technological and Material
Manifestation of Institutions
Technologies as Institutions?
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Impacts of Technology on social behaviour and sectoral change1 Political and Social Construction of
Technology2‣ Technology in Use!
‣ Meaning and Usage are ascribed, not determined!‣ Domestication
‣ Technology Development!‣ „Leitbilder“!‣ Standardisation!‣ Regulation
‣ Technology as functional equivalent!‣ Durkheim‘s social facts!‣ Hardened social action and structured
‣ Technology is Society made durable
17.00 - 17.15 Arrival
17.15 - 17.30 Welcome
17.30 - 18.00 Welcome
18.00 - 18.15 Welcome
18.15 - 18.30 Welcome
18.30 - 18.45 Welcome
18.45 - 19.45 Welcome
19.45 - 20.00 Welcome
17.00 - 17.15 Arrival
17.15 - 17.30 Welcome
17.30 - 18.00 Welcome
18.00 - 18.15 Welcome
18.15 - 18.30 Welcome
18.30 - 18.45 Welcome
18.45 - 19.45 Welcome
19.45 - 20.00 Welcome
Picture: clemensfranz (CC By-SA 3.0)
Side-path: Technologies as Institutions?
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Impacts of Technology on social behaviour and sectoral change1 Political and Social Construction of
Technology2‣ Technology in Use!
‣ Meaning and Usage are ascribed, not determined!‣ Domestication
‣ Technology Development!‣ „Leitbilder“!‣ Standardisation!‣ Regulation
‣ Technology as functional equivalent!‣ Durkheim‘s social facts!‣ Hardened social action and structured
‣ Technology is Society made durable
Governance with Sociological Neo-Insitutionalism
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Regulative Pillar Institutions as sanction-based Regulations
!Normative Pillar Institutions as normative
Expectations
!Cultural-Cognitive Pillar Institutionen as cultural-cognitive Patterns
!+ Material Dimension Technological and Material
Manifestation of Institutions
Regulation (+ incl. Private ordering) !!
(informal) Norms and Practises !
Discourses and Framings !
!Governance and Technology
4 Research Perspectives
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Regulative Pillar Institutions as sanction-based Regulations
!Normative Pillar Institutions as normative
Expectations
!Cultural-Cognitive Pillar Institutionen as cultural-cognitive Patterns
!+ Material Dimension Technological and Material
Manifestation of Institutions
Conclusion:
Technologies as Institutions in Media Regulation?
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Technologies embody norms, values and practises
Technologies frame interactions and expectations
Technologies as integrated part of the fabric of the social
Technologies in regulatory constellations
Technologies, interpretative flexibility and the „best“ solution
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!!Pictures Bundestag: Times, CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons. URL: http://commons.wikimedia.org/wiki/File:Deutscher_Bundestag_Plenarsaal_Seitenansicht.jpg
DSDS, American Idol, Indian Idol: Pressematerial der Sender.
Instagram, iTunes: Eigene Screenshots der Websites.
Küche: Cornelius Jacobsen (Riksarkivet, National Archives of Norway. Archivnr: Pa1528_ua2_012. URL: http://www.flickr.com/photos/national_archives_of_norway/6475926375/)
Laurel & Hardy: Dougal McGuire CC-BY-SA 2.0. URL: http://www.flickr.com/photos/tom-margie/1535543995/)
Christian Katzenbach !Alexander von Humboldt Institute for Internet and Society Berlin, Germany [email protected]
Visit our Internet Policy Review under http://policyreview.info !
for short-form papers on !Internet Governance!!
Looking for authors!
