2009 MEDIA KIT

S

Advertising Rates · Editorial Content · Publishing Schedule · Mechanical Requirements

the official Magazine of the construction owners association of aMerica

Owners

the Magazine of the ConstruCtion owners assoCiation of aMeriCa

also in this issuePoint/counterPoint: beyond leed • consensusdocs • state chaPter news

Fall 2008

Project leadershiP award winners

university of Florida

Proton therapy institute

west Forsyth high school

Owners Perspective www.ownersperspectivemagazine.com Market

reader job responsibilities*

readership The readers of Owners Perspective represent decision makers that are directly involved with building operations and facilities management. They count on Owners Perspective for the latest, in-depth news and information affecting their business on a daily basis. With readership of more than 25,000 senior professionals directly involved with Building Ownership and Development, Construction, Facilities Management, Planning, Procurement, Design and Project Management. With a wide variety of backgrounds, they all share the same goal of bringing balance to the construction process and promoting the professional development of Owners through educational programs and peer networking. They are directly responsible for developing and managing construction and renovation budgets, product and service specifications and procurements. These readers collectively spend billions of dollars per year on a wide array of products and services related to new construction and renovation. This is one of the largest purchasing sectors in North America.

$million

average annual capital budget per Owner organization 250

< $10,000 per year 9%

$10 mil to $50 mil 26%

$50 mil to $100 mil 19%

$100 mil to $250 mil 27%

$250 mil to $500 mil 9%

$500 mil to $1 bil 4%

> $1 billion per year 6%

average annual capital budget per subscribing organization

facility primary category by industry

42%

24%

19%

15%

university

health care

privatecorporation

city government

countygovernment

stategovernment

federalgovernment

schoolboard

college

university

health care

privatecorporation

city government

countygovernment

stategovernment

federalgovernment

schoolboard

college

9%

26%

19%

27%

9%

4%6%

Education - Consisting of Universities, Colleges, Community Colleges, Private Schools, School Districts/Boards, Academies, etc.

Government - Consisting of Federal, State, County and City Governments, Federal and State Departments, etc.

Healthcare - Consisting of Hospitals, Medical Centers, Clinics and Colleges, etc.

Other - Consisting of Private Corporations, Utilities, Commissions, Airports, Real Estate Management Firms, Housing Authorities, Engineering and Architectural Firms, Designers, Construction Companies, etc.

construction

81%

facilities

59%

executive

53%

planning

74%

procurement

53%

design

64%

project management

80%* represents cross-over job function responsibilities

What are the top Products and Services that readers of Owners Perspective purchase annually?

There are numerous other products and services that Owners Perspective readers purchase annually. Some of them are:Carpet Landscaping Products & ServicesBuilding Automation Systems Plumbing Products & ServicesBuilding Envelope Products & Services Paving Information Technology Maintenance Supplies/Chemicals Audio Visual and Sound Systems Cabling CMMS Software Door Products & Services Walls and Wall Systems Professional Services (Accounting and Legal)

Architectural, Engineering and Design Services

Janitorial/Building Maintenance

HVAC Products & Services

Roofing Products & Services

Security Products & Services

Construction & Project Management Software & Services

Flooring Products & Services

Electrical Products & Services

Lighting Products, Controls and Services

Elevators & Escalators, Consulting, Maintenance, Modernization, and New Construction

Miscellaneous Construction Materials

Finishes/Fixtures

Furniture

Utilities (Natural Gas and Electricity)

Windows and Window Systems

association COAA (www.coaa.org) was founded in 1994 to serve the diverse and wide-ranging interests of construction project owners and developers throughout America. More than 90% of COAA members come from the public sector and are responsible for some of the finest public space building projects at universities, colleges, school boards, hospitals, and government facilities. Building Owners and Developers build, not as a primary business, but as a secondary objective. Owners and Developers stand alone in the complex, changing construction process, representing themselves in a major financial commitment. The management of the design and construction process requires knowledge of an industry whose technology evolves and changes continuously. It requires interfacing with all the groups involved in the construction process. Timing becomes critical to the owner’s bottom line. Changes and decision-making endlessly occur. Disputes and litigation may become an issue. Owners and Developers, both public and private, have needed a forum. A meeting place to gather, share common goals, learn, discuss, survey the future and share a collective voice. These are the goals that fostered the founding of Construction Owners Association of America.

COAA supports project Owners’ success in the design and construction of buildings and facilities through education, information and developing relationships within the industry.

Mike Van Dinther National Heritage Academies Grand Rapids, MI

Kim Fisher Construction Owners Association of America, Inc.Atlanta, GA

Rex M. Holmlin, P.E. College of William and Mary Williamsburg, VA

Stan Scott University of Texas System Austin, TX

John Sier Kitch Drutchas Wagner Valitutti & Sherbrook, P.C. Detroit, MI

Karen Zelt Michigan State University East Lansing, MI

editorial committee

MarketOwners Perspective www.ownersperspectivemagazine.com

www.coaa.org

owners PersPectiVe 2009 eDitorial scheDule COVER STORY Product

SpotlightSpecial Focus Project Profiles Energ y & Corporate

SustainabilityEmerging

TechnologiesIndustry

Q & ASPRING 2009 ConsensusDOCS - Historical Overview and Progress Update. A number of important construction-related items will be explored, including; Contracts, Risk Management, Insurance, Bonding, Owner and Contractor Liability, Guaranteed Maximum Price Contracts, Codes & Regulations, and more* BONUS DISTRIBUTION: May - Indianapolis - Spring Owners Leadership ConferenceAdvertising Deadline: January 19, 2009Publication Date: March 2009

Architectural, Design and Engineering

Services

Janitorial/Building Maintenance Services, Equipment and Supplies

COAA Gold and Special Award Winners

Natural Gas and Electricity Market Overview and Purchasing Strategies

Life Cycle Costing Government

SUMMER 2009BIM (Building Information Modeling) - Industry and Technolog y Update, BIM/CMMS Integration, Managing Multiple Projects, Cost Controls, Effects of Inflation, Scheduling, Price Escalation During Contract Negotiations, Contract Administration and more.Advertising Deadline: May 15, 2009Publication Date: June 2009

HVAC, BAS and Plumbing Products &

Services

Exterior Building Products & Services: Roofing, Cladding, Construction

Materials, Windows, Building Envelope, Paving, Landscaping

and more

COAA Silver Award Winners

LEED Update and Project Case Study Review

Security Architects, Design-ers and Construc-

tion Firms

FALL 2009Public Private Partnerships (P3) - Case Studies, Contracts, Financial Arrangements, Processes Marketing, Funding Models, and more* BONUS DISTRIBUTION: November - Austin - Fall Owners Leadership ConferenceAdvertising Deadline: July 20, 2009Publication Date: September 2009

Lighting & Lighting Control Systems

Interior Building Products & Services: Flooring, Electrical, Fixtures/Finishes,

Furniture, Carpet, Walls and Wall Systems, Waste Management, Doors

and more

Education Profiling: Several Different Facility

Case Studies

Green Construction: Using Sustainable Building and

Alternative Energ y Products on your Next Project

Communications: IT Networks, Software, Wireless Audio Visual,

Telecom, Cabling

Healthcare

WINTER 2009 YEAR END REPORT & BUYER’S GUIDEHuman Resources - Hiring, Training and Retaining Staff, Compensation Scales, Skilled Labor Shortages, Continuing Education and Accreditation and moreAdvertising Deadline: October 19, 2009Publication Date: December 2009

Elevators and Escalators

Warranties, Services and Preventative Maintenance of Equipment

Government: Profiling Several Different Facility

Case Studies

Branding Your Organization/Facility as Being Corporately

Responsible/Green: Costs, Marketing, Processes, End

Results and more

Life Safety/Fire Systems Consulting Engineers

IN EVERY ISSUEPresident’s Message, State Chapter News, Calendar of Events, COAA News, Steps to Successful Projects, Economic Update

Editorial Content and Publication Dates are Subject to Change.

EditorialOwners Perspective www.ownersperspectivemagazine.com

product specifications

Cover and Premium Positions - Full Color

Size 1x 2-3x 4x Continuity Double Page Spread

2nd Cover

3rd Cover

4th Cover

Color Rates

Size 1x 2-3 4x Continuity

Full Page

2/3 Page

1/2 Page

1/3 Page

1/4 Page

1/6 Page

10% discount for COAA members Guaranteed Position: Please add 15%. Continuity rates require an ad placement in all 4 issues of Owner’s Perspective.

AD SIZE WIDTH DEPTH

DPS Bleed 17” 11.125”Full Page Bleed 8.625” 11.125”Full Page 7.5” 10”2/3 Vertical 4.583” 9.5”1/2 Horizontal 7” 4.583”1/2 Vertical 4.583” 7”1/3 Page Square 4.583” 4.583”1/4 Horizontal 4.583” 3.33”1/4 Vertical 3.333” 4.583” 1/6 Vertical 2.167” 4.583”1/8 Horizontal 3.333” 2.167”

Digital Files: Preferred file format is Adobe PDF, provided all fonts are embedded and all color is converted to CMYK. ALL IMAGES MUST BE 300 DPI. The publisher assumes no responsibility for images provided at less than 300 dpi. Color ads should include a color proof. The publisher assumes no responsibility for ads where no proof has been provided. DO NOT USE PICTURES FROM A WEBSITE, unless the website explicitly states that these images are intended for use in print. Any file over 10 MB in size should be uploaded to our ftp site. Please contact your sales representative for information. PROOFS: Any changes beyond second proof will have a surcharge of $50 for each additional proof.Files larger than 10MB must be uploaded to our ftp site. Please contact your Sales Representative for instructions on uploading files.

Mechanical Requirementssize in inches Width DepthTrim Size 8.375” x 10.875”Bleed Size 8.625” x 11.125”Live Area 7.5” x 10”

Published by MediaEDGE Communications, official publication for the Construction Owners Association of America

For additional information contact: Chuck Armitage

Tel: 1-866-216-0860 ext. 223 email: chucka@mediaedge.ca

Full page 2/3 Vertical 1/2 Horizontal

1/2 Vertical 1/3 Square 1/4 Horizontal

1/4 Vertical 1/8 Horizontal1/6 Vertical

advertising rates

Owners

the Magazine of the ConstruCtion owners assoCiation of aMeriCa

also in this issueWANTED: TrAiNiNg for oWNErs • kiDs AT hEArT • sTATE chApTEr NEWs

Spring 2008

2007 golD AWArD WiNNEr city of peoria

MD Anderson Brain suite special Award

for a special program

Owners

the Magazine of the ConstruCtion owners assoCiation of aMeriCa

also in this issuePoint/counterPoint: beyond leed • consensusdocs • state chaPter news

Fall 2008

Project leadershiP award winners

university of Florida

Proton therapy institute

west Forsyth high school

mechanical requirements ad sizes

Opportunities

PerspectiveOwners

the Magazine of the ConstruCtion owners assoCiation of aMeriCa

2007 COAA fAll leAdership COnferenCeGreen Valley ranch resort & spa • las VeGas • noVember 14 - 16

Fall 2007

AtlAntA hArtsfield runwAy Under budget and on time!

2007 prOjeCt leAdership

AwArdorange county

correctional Facility

Standard Advertising Rates and Mechanical Specifications

Owners Perspective www.ownersperspectivemagazine.com

Showcase Your Project Role

Corporate Branding - Display Ads in Profiles are Limited to The Following Sizes:

17” x 11.125”

Each issue of Owners Perspective Magazine contains project profiles that cover notable and recently completed construction projects. These profiles capture the highlights of the venture from budget allocation to the final commissioning of the building. Make sure that the readers of OP magazine know about your important role in the success of these projects and that your company’s contributions are appropriately attributed in this commemoration to the final result.

Full page with Bleed 1/2 HorizontalDouble Page Spread with Bleed8.625” x 11.125” 7” x 4.583”

Project Profile Display Opportunities

This is a limited opportunity available only to companies making a substantial

contribution to the project.What’s Included?• Four-color ad prominently displayed within the body of

the project editorial profile in either full page or ½ page configurations.

• Profile is published and circulated within Owners Per-spective Magazine with readership of more than 25,000 senior professionals directly involved with Building Ownership and Development, Construction, Facili-ties Management, Planning, Procurement, Design and Project Management.

• Opportunity to have your senior executive interviewed by our editor to be included in the profile.

• Complimentary Platinum Listing in the Participation Directory (see next page for details.)

• Company logo on the front cover of the profile section

• Specially crafted PDF of the entire Project Profile that can be posted to your website or emailed to your clients and prospects

• Profile to be placed on the OP and the COAA websites

• 50 complimentary hard copies of the profile for ½ page advertisers and 100 copies for full page advertisers. Ad-ditional copies may be purchased at a discount for use in tenders, direct mail or for trade show collateral.

OpportunitiesOwners Perspective www.ownersperspectivemagazine.com

Opportunities

Project Profile Listing Opportunities

Joe Smith Construction features a range of services, from initial design through project completion. Recently, Joe Smith and his team constructed the new Dallas Mall, a project worth over $100 million. The 500,000 square foot LEED-certified project earned many awards and much praise among community members. “We completed the mall project early and included features that saved the Owner thousands of dollars,” said President Joe Smith. “Our environmentally-friendly design was popular within the community as well,” added Vice President Sam Smith. The Owner praised Joe Smith Construction for their work on the new mall, exclaiming, “There’s just no better company out there to get the job done above and beyond your expectations. We couldn’t be happier with the new mall.”

Design & Construction

JSconstruction

Joe Smith ConstructionContact: Joe Smith

123 Construction Ave.Dallas, TX 12345P: (555) 555-5555F: (555) 555-5556

www.joesmithconstruction.com

Design & ConstructionJoe Smith ConstructionContact: Joe Smith123 Construction Ave.Dallas, TX 12345P: (555) 555-5555F: (555) 555-5556www.joesmithconstruction.comCity/Area STATE (555) 555-5555Joe Smith Construction features a range of services, from initial design through project completion. Recently, Joe Smith and his team constructed the new Dallas Mall, a project worth over $100 million. The 500,000 square foot LEED-certified project earned many awards and much praise among community members.

* Limit of 75 words.

Platinum Listing

Gold Listing Design & ConstructionJoe Smith ConstructionContact: Joe Smith123 Construction Ave.Dallas, TX 12345P: (555) 555-5555F: (555) 555-5556www.joesmithconstruction.com

Silver Listing This is a limited opportunity available only to companies on the project vendor list.

What’s Included?• Company details and contact information placed within the

Participation Directory.

• Profile is published and circulated within Owners Perspec-tive Magazine with readership of more than 25,000 senior professionals directly involved with Building Ownership and Development, Construction, Facilities Management, Planning, Procurement, Design and Project Management.

• Project profile posted online at OP and COAA websites and archived up to 12 months.

• Your listing within the online profile contains live links to your company’s website

Dimensions: 6.43 in x 1.76 in - Limit of 150 words.

Owners Perspective www.ownersperspectivemagazine.com

Bronze ListingDesign and ConstructionJoe Smith Construction