www.s4m.io

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NEW YORK

LONDON

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SINGAPORE

ONE SOLUTIONCOMPLETE CONTROLSMARTER MOBILE MEDIA

1LIMITATIONS OF DESKTOP AD SERVERS

• High impression discrepancies

• Lack of conversion tracking from ad to KPI

2FRAGMENTATION OF APPS + MOBILE WEB + TRACKING

• Disaggregated analytics across multiple systems

• Lack of real-time data for optimization decisions

3CONSTANT EVOLUTION OF DEVICES/AD UNITS/PUBLISHERS

• Increased trafficking management across multiple adservers and publishers

4RELIANCE ON AD NETWORKSFOR DATA SOLUTIONS

• Inconsistency in tracking across publishers and ad networks

THE MOBILE MARKETER’S DILEMMA

SO WE DECIDED TO BUILD THE SOLUTION

COMPLETECONTROL

ONESOLUTION

SMARTERMOBILE MEDIA

S4M: A COMPREHENSIVE MOBILE AD CAMPAIGN SOLUTION

Mobile Web+App Adserving+Analyti

cs

Supports rich media, video

Integrated with mobile ad networks

Personalized conversion

tracking

An all-in-one solution for Agencies

#1: A COMPREHENSIVE - MOBILE ANALYTICS SOLUTION

Ad ServerEnterprise gradeStandard, Rich Media, Video

S4M TrackingCustom conversionsFirst party cookies

Universal SDK

Mobile LCMLife time valueUser behavior on siteAttributionsmCRM

UserImpressionsClicksPost-click actionsReturning users

OUR FUNCTIONALITIES – AD SERVER

• S4M Ad Server is an enterprise grade with an efficient and global reach

• Hosting solution for each territory, to maximize the reach and ensure rapid fill rates

• Server locations around the globe: EU (France), US (Canada), APAC (Singapore), Latin America (Brazil)

• Integrated with premium, blind, programmatic, and native ad networks

• Serving IAB verified creative elements:

• Standard

• Rich Media (HTML5)

• Video (VAST tag compliant)

S4M IN NUMBERS

1,000+

campaigns

80+Advertisers

500+Certified

Ad Networks/DSPs/Publishers

5 Offices and

Data Centers around the

world

Tracking

1B+Impressions

monthly

20MInstalls monthly

LEARNINGS

50.4%of

clicks fail!

4.4% of clicks

drive to an

install

65% of

impressions are on iOS

34.8%really use the

APP more than once.

avg. 3xperformance

improvement on conversions by

using S4M

5.37%

Avg. CTR on

HTML5

CERTIFIED PUBLISHERS AND AD NETWORKS

S4M CASE STUDY: RENAULT “CAPTUR”

KPI: Color Preferences

S4M CASE STUDY: RENAULT “CAPTUR”

KPI: Color Preferences

S4M CASE STUDY: RENAULT “CAPTUR”First mobile campaign as a standalone before the TV campaign

1/ OBJECTIVE

3/ ONGOING CAMPAIGN - 10 DAYS

4/ RESULTS

Leverage S4M platform for more efficient ad ops and better campaign ROI.

Constant monitoring and

optimizingwith S4M

Alignedwith the TV campaign

30 millioninterstitials

and banners

32%CTR improvement

0.33€Optimized

cost-per-visit(vs. 0.67€ without S4M)

2/ BLAST EFFECT - 2 DAYS

12 million interstitialsDelivered in 48

hours

100% Share of voice

on premium publishers

WITH S4M, YOU CAN MAKE THE RIGHT MOBILE MEDIA DECISIONS

NissanMobile Campaign Mobile Site

S4M CASE STUDY: Nissan “Fil Rouge”

WITH S4M ANALYTICS

SOURCES Impressions Clicks CTR(%)

Nissan Fil Rouge Campaign

1.6 MM 87.8 K 5.31%

.6 MM 37.4 K 6.52%

1.0 MM 50.4 K 4.67%

WITH S4M, YOU CAN MAKE THE RIGHT MOBILE MEDIA DECISIONS

6.52%

GTR: LANDING AS % OF CLICKS

SPENT BUDGET

COST PER CLICK

COST PER VISIT

54.14% 100% 1.14€ 0.25€

51.04% 46% 1.08€ 0.29€

56.45% 54% 0.94€ 0.23€

BEST PERFORMANCE?

0.23€

THIS IS THE BEST PERFORMANCE

S4M: A COMPREHENSIVE SERVICE TEAM

1Send your media plan to S4M Ad-Ops 2S4M certifies

publishers with our ad tagsand helps you

implement site tags and app SDK - 65 publishers/ ad networks

http://euad.sam4m.com/3-436-1-331

3S4M tests analytics and demonstratesreporting tool

4Campaign launchChanges are thenmade where needed

5Regular check-ins to ensure campaign consistency

MARKETER CLIENTS

TESTIMONIALS

“The value of real-time mobile ad insight is now a necessity and until now, it was not possible. Thanks to S4M we see a larger percentage of our mobile ad spend and where it is performing today than we ever did previously.” Bertrand Beaudichon, Executive Vice President, Omnicom Media Group

"As business consultants and trusted advisors to our clients, we leverage our global experience, while utilizing the best technology and data to provide tangible insight and analysis to drive strategies that deliver dramatic and measurable results. It is for this reason that we chose S4M for our Mobile/Tablets campaigns." Aude Marchand, Head of Tracking, iProspect

"With a unique combination of scalable and robust state of the art adtech, tracking & analytics along with strong client service, S4M delivered largely above our client expectations. S4M’s buy side adserving and tracking solution is simply way beyond any Mobile Ad-serving solution we’ve used so far."Tony Carpentier Co-CEO, Performics

THANK YOU!

COMPLETECONTROL

ONESOLUTION

SMARTERMOBILE MEDIA