Little Book of Mobile Best Practice SecretsM

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The Little Book of Mobile Best Practice Secrets

Mobile, hailed as the new Holy Grail of media and marketing, is still a nightmare of divergent technologies, costing millions in unproductive ad spend due to bad creative execution, unreliable attribution and unsubstantiated ROI.

Three years ago, I founded S4M with a vision to bring transparency, fairness and clarity to the mobile advertising market.

In 2014, the S4M mobile advertising platform has reached clear leadership in France, tracking over 2 billion mobile ads every month, working with major media agencies and brands. Now, having established a global presence, S4M’s focus in 2015 will turn to mobile RTB and CRM solutions.

In the pursuit of our vision, we would like to share with you our “Little Book of Mobile Best Practice Secrets”, with insights gathered from the 2,000 campaigns we tracked & analyzed

last year.

Christophe ColletCEO S4M Group

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AUDIENCE

Mobile is the first & ultimate medium. The audience is always-on.

S4M”s mobile native technology tracks & certifies ad conversion over 800 premium & RTB ad-networks worldwide.

Make sure to connect.Secret #1:

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ENGAGEMENT

Mobile is a gold mine for engagement, but high execution standards are required.

S4M tracks from true impression to engagement and sales, defines KPIs and acquisition models.

Follow the right KPIs.Secret #2:

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CREATION

Sensor & Context driven ad-experiences will push brands’ limits.

S4M enables you to optimize mobile experiences in real time.

Diverge from web creation, invent.Secret #3:

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CONVERSION

Client acquisition, m-commerce & in-store experiences have made mobile a major sales channel.

S4M technologies & APIs optimize the conversion funnel from media to active clients & shoppers.

Dare to sell on mobile.Secret #4:

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61% F R O M b l a c k F r i d a y

C y b e r M o n d a y

of retail online

transactions

to

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LOYALTY

Re-engagement and customer empowermentdrive mobile commerce.

S4M’s Universal SDK combines tracking with ad serving, Life Cycle Management and m-CRM.

Be consistent, get adopted.Secret #5:

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REAL-TIME MOBILE INTELLIGENCE

The SDK economy fuels marketers with real-time business intelligence.

S4M provides brands with complete data control and performance algorithms.

Capitalize on your customers’ mobile data to optimize your business.

Secret #6:

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BUSINESS MODEL

Mobile advertising spend will only grow if it’s effective.

Pay for performance only. Secret #7:

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We focus on performance-based metrics.

OUR CLIENTS

We work with some of the biggest global brands(and some great smaller ones too).

Thanks to ComScore, SRI, MediaMetrie Netratings, JDN, Google, Facebook, Business Insider, adform, Les Echos and Shazam for their amazing figures.

Join Us!Secret #8:

www.s4m.io Follow us: @S4Mobile

PARIS BERLIN LONDON SINGAPORE SÃO PAULONEW YORK

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