MICROMAX

INTRODUCTION

Micromax is leading domestic company with 23 domestic offices across country and International offices in Hong Kong, USA, Dubai, Nepal, Sri Lanka and Bangladesh. The head quarter is in Gurgaon(Haryana). In present Micromax has 125000 retail outlets in India. The companie’s vision is to develop path breaking technologies and efficient processes that are newer to the markets.

HISTORY

Micromax was originally incorporated in 2000 under name Micromax informetics.It started its mobile phones manufacturing in operations in 2008 with focus on Low pricing and long battery. Until 2013 company sourced its all mobile phones from China.

MAJOR CHANGES

Micromax initially started with Long life battery phones but company introduce its 1st Android phone in 2010 under CANVAS series.

Micromax is 2nd largest mobile company after Samsung in India with 19.1% Market share in just 3yrs(2010-13)

Company enjoys turnover of US$2.2billion in 2014(Q1)

Originally company sources its all phones from China but now they started manufacturing mobile phones in Rudrapur, Uttrakhand(INDIA) from April 2014

Akshay Kumar is Brand Ambassador of company but Hugh Jackman appeared in 2013 for Canvas Turbo and Chitrangda Singh for Canvas 4.

KEY PERSONS

Sumeet Arora, Vikas Jain, Rahul Sharma, Rajesh Agarwal

FOUNDERS

Sandeep Kapoor (Chairman)

Vineet Taneja(CEO)

Shubodip Pal (CMO)

Cont…

Company Launched its Smartphone(Canvas MAd) in Russia for their Young Generation in 2013.

Micromax shipped 46million phones while Apple and Samsung together shipped 35million in 2013(Q2).

Micromax became the first Indian smartphone maker to release Windows8.1 smartphones.

Micromax sells 2Million phones in every month(globally)

CONCLUSION

No doubt Micromax is a Domestic Company which have its products with low prices but if we consider its performance which is quiet better than competitor's products.

The Company offers wide range of Quality Phones with latest Software's and many more features.

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