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Mozilla is a global non-profit dedicated to putting you in control of your online experience and shaping the future of the Web for the public good
iOS controls most of the high-end device market !Android almost every other area !Windows Phone gains developer interest, but not users
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
IDC: Smartphone OS Market Share, Q2 2014
IDC: Smartphone OS Market Share, Q2 2014
255 million units shipped Nearly 85% of the market share
IDC: Smartphone OS Market Share, Q2 2014
Android fragmentation
Android Fragmentation Visualized (August 2014)
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Programming languages, Mobile app developers
Other27
C#23
Objective-C24
C/C++26
Java (Android)38
HTML542
47% of iOS developers, 42% of Android developers !use something other than the native language
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Platform priority
13%
3%
10%
32%
42%
Android iOS Windows Phone BlackBerry 10 Others
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
0
0.725
1.45
2.175
2.9
July 2013 July 2014
No of platform targets
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
App revenue
Haves12%
Strugglers19%
Poverty stricken22%
Have nothings47%
< $100
$100 … $1000
$1000 … $10,000
$10,000 …
Majority of app businesses not sustainable with current revenue 50% of iOS developers, 64% of Android developers below the ‘app poverty line” of $500 per app per month
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Games dominate app store revenues, yet most games developers struggle !33% of developers make games 57% of those games make less than $500 per month
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
0
17.5
35
52.5
70
Targets consumers Targets professionals Targets enterprise
Target users
Developers who target enterprises: !Twice as likely to be earning over $5k per app per month Almost 3 times as likely to earn more than $25k per app per month.
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Third party tools are a critical part of successful app businesses !The more tools a developer uses, the more money they make
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Guardian - Women taking the lead when it comes to mobile
App types & usage
0
12.5
25
37.5
50
Health Entertainment Lifestyle Social networking Games
Men Women
Business Insider/Flurry
Business Insider/Flurry
http://qz.com/253618/most-smartphone-users-download-zero-apps-per-month/
https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-Download
An ebbing rush of apps…
https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-Download
Quartz - These are the 25 most popular mobile apps in America
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
Facebook is by far the top app, with 115.4 million unique visitors in June. With 160 million total US app users, that’s 72% penetration.
“
Google is the top mobile app publisher. Its apps represent nos. 2, 3, 4, 6, 7, and 16.
“
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
There are no games in the top 25. This is not a mistake: … (games are) closer to 10 million unique visitors—probably because games tend to spike in popularity and then decline.
“
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
Netflix is the top app that requires a subscription. Its 28 million unique visitors represent more than 75% of its US streaming subscriber base, including trial members.
“
In other words, people are already busy (or addicted)…
Like, follow, upvote,!comment, connect,!endorse, watch !movie, fill survey,!follow, ban, invite,!try out, click, !download, upload,!verify…!
IDC: Worldwide Smartphone Forecast by Region
IDC: Smartphone Average Selling Price
Intex Cloud FX
Firefox OS1.0 GHz processor128 MB RAMexpandable memory of up to 4GB. Dual-SIMBluetoothWi-Fi
1,999 Rupees ~ 25 Euro
1 GHz processor, 2.5 G connectivity, 8.89 cm HVGA capacitive touch screen and 1.3MP primary camera + 0.3 MP front camera.
2,299 Rupees ~ 29 Euro
The Spice Fire One Mi – FX 1
Google Plans to Spend ~$1 Billion on Android One in India
Chris Heilmannchristianheilmann.com@[email protected]
Thank you!