Cloud Summit Keynote 300159

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    Keynote: Roadmap to Enterprise Cloud Computing

    NameTitle

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    What is Cloud Computing?

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    NIST Definition of Cloud Computing

    Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurablecomputing resources (e.g., networks, servers, storage,applications, and services) that can be rapidly provisionedand released with minimal management effort or serviceprovider interaction.

    This cloud model promotes availability and is composed of:

    Source: NIST Definition of Cloud Computing v15

    3 Service Models

    SaaS

    PaaS IaaS

    4 Deployment Models

    Public Cloud

    Private Cloud Community Cloud Hybrid Cloud

    5 Essential Characteristics

    On-demand self-service

    Resource pooling Rapid elasticity Measured service Broad network access

    http://csrc.nist.gov/groups/SNS/cloud-computing/cloud-def-v15.dochttp://csrc.nist.gov/groups/SNS/cloud-computing/cloud-def-v15.doc
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    Private Clouds and Public Clouds

    Private Cloud

    INTERNET

    Public Clouds

    INTRANE

    T

    PaaS

    Apps

    IaaS

    PaaS

    SaaS

    IaaS

    Used by multipletenants on ashared basis

    Hosted andmanaged by

    cloud serviceprovider

    Exclusively usedby a singleorganization

    Controlled andmanaged by

    in-house IT

    Lower upfrontcosts

    Outsourced managementOpEx

    Lower totalcosts

    Greater control over security, compliance, QoSCapEx & OpEx

    Trade-offs

    Enterprises will adopt a mix of private and public clouds

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    Do You Provide or Use Internal or Private Clouds?

    Yes, in production at scale 11.3%

    Yes, in limited use 12.8%

    Yes, in pilot stage 4.5%

    Preliminary planning 4.9%

    Under consideration 10.5%

    No 47.4%

    Dont know/unsure 8.7%

    Source: IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010.

    28.6%

    28.6% of respondents have internal or private clouds today

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    Does Your Company Use Services from PublicCloud Providers?

    Yes 13.8%

    No 54.6%

    Under consideration 11.2%

    Dont know/unsure 20.4%

    Source: IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010.

    13.8% of respondents use public clouds today

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    What Type of Private Platform and InfrastructureCloud Services Is Your Company Providing?

    Application server platform as a service 24.7%

    Database platform as a service 21.4%

    Identity as a service 4.7%

    Compute as a service 10.2%

    Storage as a service 18.1%

    Software development and test as a service 14.9%

    Dont know/unsure 20.5%

    None 37.2%

    Source: IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010.

    Most popular:App Server as a serviceDatabase as a service

    PaaS

    IaaS

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    Oracle Has a Broad but Focused Cloud ComputingStrategy

    Private Cloud

    INTERNE

    T

    Public Clouds

    INTRANET

    PaaS

    Apps

    Private Cloud Solutions

    Applications on a shared platform

    Database & middleware for PaaS

    Hardware & systems for IaaS

    Public Cloud Solutions

    Oracle On Demand cloud services

    Oracle on 3rd party public clouds

    Powering 3rd party public clouds

    Cloud Integration

    Security, business process integration and data integrationspanning on-premise and public clouds

    IaaS

    PaaS

    SaaS

    IaaS

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    Roadmap to Cloud Computing

    From Consolidation to Private PaaS

    Exadata and Exalogic as theFoundation for Private PaaS

    Oracles Complete Cloud Offerings

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    Private Cloud

    Self-service

    Policy-basedresourcemanagement

    Chargeback

    Capacity planning

    Silod Grid

    Physical

    Dedicated

    Static Heterogeneous

    Virtual

    Shared services

    Dynamic Standardizedappliances

    App2 App3

    Private IaaS

    Private PaaS

    App1

    App1 App2 App3

    App1 App2 App3

    Private IaaS

    Private PaaSConsolidateStandardize

    Datacenter EvolutionFrom Consolidation to Private Cloud

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    Server Virtualization and Clustering DeliverResource Pooling and Elastic Scalability

    Both server virtualization and clustering are key technologies for cloud

    Clustering Software

    Single Physical Resource

    Consumers

    Multiple Virtual Resources

    Consumers

    Multiple Physical Resources

    Server Virtualization ClusteringMake one physical resource look like many Make many physical resource look like one

    Virtualization Software

    Single Virtual Resource

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    Database Consolidation ApproachesThree Options Using Oracle Database 11g

    ServerDeploy in dedicated VMs

    Server virtualization

    Oracle VM

    CRMDW ERP

    OS

    DB

    OS

    DB

    OS

    DB

    Oracle VM OS

    ERPDW CRM

    DB

    OS

    DB

    DB

    Operating SystemShare server pool

    Real Application Clusters

    OS

    ERPDW CRM

    OS

    DB

    DatabaseShare database instancesReal Application Clusters

    Common building blocks are shared server and storage pools

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    Middleware Consolidation ApproachesThree Options Using Oracle WebLogic

    Virtualizationwith Guest OS

    Dedicated App ServersServer virtualization

    Guest OS Guest OS

    WebLogicServer

    ERP

    WLSVO

    WLSVO

    WebLogicServer

    VirtualizationOption

    Custom CRM ERP

    OS OS

    Custom CRM ERP

    Virtualizationwith no Guest OS

    Dedicated App ServersHigher System Utilization

    ClusteringShared App Server

    Shared Pool of Hardware

    WebLogicServer

    Custom

    WebLogicServer

    Oracle VM Oracle VM

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    Roadmap to Cloud Computing

    From Consolidation to Private PaaS

    Exadata and Exalogic as theFoundation for Private PaaS

    Oracles Complete Cloud Offerings

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    Exadata and ExalogicExtreme Performance, Engineered Systems

    Database and middle tier machines

    Unmatched performance, simplified deployment,lower total cost

    Building blocks for private and public PaaS

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    A Closer Look at Exadata

    http://oracle.com.edgesuite.net/producttours/3d/exadata28/index.html
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    Oracle Exadata Extreme Performance

    Teradata2650

    NetezzaTwinFin 12

    Exadata

    Flash

    Disk

    75 GB/sec

    Faster Than DW Appliances

    Faster query throughput Fastest disk throughput Much faster with Flash

    More Bandwidth than High-End Arrays

    Storage Arrays cant deliver disk bandwidth No extra bandwidth from Flash No CPU offload No Columnar Compression No InfiniBand

    More Data Capacity More disk drives/rack Larger disk drives Much better compression

    Query ThroughputGB/sec Uncompressed Data

    Single Rack

    Storage Data Bandwidth(Uncompressed GB/sec)

    Teradata2650

    NetezzaTwinFin 12

    ExadataEMCVMAX

    Systems with Equal User Data

    All with Largest Disks,Best Compression

    IBMXIV

    NetApp6080

    ExadataIBMDS8700

    HitachiUSP V

    EMCVMAX

    1020

    2.5

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    A Closer Look at Exalogic

    http://oracle.com.edgesuite.net/producttours/3d/exalogic22/index.html
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    Oracle Exalogic Extreme Performance

    Internet Applications

    12X improvement Over 1 Million HTTP Requests/Sec. FaceBooks Web Traffic on 2 Full Racks

    Messaging Applications 4.5X improvement Over 1.8 Million Messages/Sec. All Chinese Rail Ticketing on 1 Rack

    Database Applications 1.4X improvement Almost 2 million JPA Operations/Sec. All E-Bay Product Searches on 1/2 Rack

    Exalogic

    Exalogic

    Exalogic

    Alternative

    Alternative

    Alternative

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    Roadmap to Cloud Computing

    From Consolidation to Private PaaS

    Exadata and Exalogic as theFoundation for Private PaaS

    Oracles Complete Cloud Offerings

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    Oracle Cloud Solutions

    ApplicationQuality Mgmt

    ConfigurationManagement

    ApplicationPerformance Mgmt

    LifecycleManagement

    Physical & VirtualSystems Mgmt

    Ops Center

    Infrastructure as a Service

    Database Grid: Oracle Database, Database OptionsExadata Database Machine

    Application Grid: WebLogic Server, Coherence, JRockit

    Exalogic Elastic Cloud

    Platform as a Service

    Integration:SOA Suite

    Security:Identity Mgmt

    Process Mgmt:BPM Suite

    User Interaction:

    WebCenter

    Oracle ApplicationsCustom Apps ISV Apps

    Applications

    Oracle VM for x86

    Operating Systems: Oracle Enterprise LinuxOracle LinuxOracle Solaris

    Oracle VM for SPARC (LDom)Solaris Containers

    Servers

    Storage

    Oracle Enterprise

    Manager

    Cloud Management

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    Oracle Cloud Management Capabilities

    ConfigurationandCompliance

    Application

    PerformanceManagement

    LifecycleManagement

    Application

    QualityManagement

    Foundation Capabilities for Managing Datacenters

    Cloud Management Capabilities

    Full Apps to DiskManagement

    Self-ServiceProvisioning

    Policy-DrivenResource Mgmt

    Metering andChargeback

    CapacityPlanning

    AssemblyPackaging

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    Database Security for Cloud Environments

    Procurement

    HR

    Rebates

    Audit TrailConsolidation

    Procurement

    HR

    Rebates

    Auditing

    Authorization

    AuthenticationApplications

    NetworkSQL

    Monitoringand

    Blocking EncryptedBackupsEncryptedDatabase EncryptedTrafficData

    Masking

    Multi-factor Authorization

    DB Consolidation Security

    Unauthorized DBA Activity

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    Securing Cloud with Oracle Identity Management

    Oracle Platform Security Services

    Roles &Entitlements

    Authorization AuditingAuthentication UserProvisioning

    IdentityData

    Identity Store, Credential Store, and Policy Store Providers

    Access Management Directory ServicesIdentity Administration

    Standards-based Interfaces

    Oracle Identity Management

    Federation

    Identity Analytics

    Oracle Apps Cloud Identity ServicesSaaS AppsISV Apps Custom Apps

    On-Premise Private Cloud Public Clouds

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    Integrating On-Premise Apps with Cloud Apps

    Challenges across the divide between On-premise and Cloud Apps

    How do I populate data into the cloud application for the first time?

    How do I provision on-premise users into the cloud application?

    How do I manage user access to the cloud application?

    How do I ensure data consistency across all applications?

    How do I optimize business processes across all applications?

    ERP PLM SCM HCM

    Security Perimeter

    Security Perimeter

    Firewall

    Firewall

    CRM

    DATASYNC

    ERP PLM SCM HCM

    Firewall

    Firewall

    CRM

    Oracle Data Integrator

    Oracle GoldenGate

    Oracle SOA Suite

    Oracle Identity Manager & Identity Analytics

    Oracle BPM Suite

    Oracle Data Integrator

    Oracle Identity Manager

    Oracle Identity Manager & Analytics

    Oracle GoldenGate & SOA Suite

    Oracle BPM Suite & SOA Suite

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    Customer Successes

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    Cloud Computing Delivers Real Benefits

    Solution:JAP Java Application PlatformDHP Database Hosting PlatformCHP Compute Hosting PlatformCentralized deployment of 200+ apps

    Oracle:WebLogic Server 10.3Oracle Database 11gSolarisSun M-Series/T-Series

    Benefits:

    35% reduction in operating costs30% reduction in project costs44% power consumption avoided in4 years, while doubling capacityNo downtime incidents in 3 years

    Solution:Oracle as a Service PaaSConsolidate 300 small to mediumdatabase environments onto 3 gridsAdvanced chargeback model for cost

    recoveryOracle:Oracle Database 11gExadata

    Benefits:

    50% operating cost improvementP&L breakeven in Year 1Server utilization: 15% 80%Elasticity CPU can be taken fromresource pool as needed

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    Summary

    From Consolidation to Private PaaS

    Exadata and Exalogic as theFoundation for Private PaaS

    Oracles Complete Cloud Offerings

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    oracle.com/cloud